Oatly UK has expanded its popular Barista oat milk range with a new variety designed for coffee lovers, Barista Lighter Taste.
The product contains a lower fat level than Oatly’s original Barista Edition oat milk (2.1% instead of 3%) and is a response to the increasing popularity of lighter-roasted coffee. It has been designed to allow more subtle flavour notes to shine through while retaining the same performance capabilities as the original Barista edition, including frothing and foaming.
The new milk alternative was originally trialled at a select number of coffee outlets earlier this year to gain feedback from baristas across Europe. It has now officially launched for retail in the UK, with a new name and updated packaging.
Barista strategy
The new launch comes as Oatly works to expand the Barista family with new varieties and formats. Earlier this year, the brand introduced a larger 1.5L format of the original Barista edition for food service; single-serving 20ml portions have also been launched, along with a 500ml carton.
As well as coffee, Barista Lighter Taste is said to be suitable for use in baking, cereal, and other hot drinks. Oatly is currently conducting a marketing campaign to convince Brits that oat milk works in tea, after its research indicated that few tea drinkers choose plant-based alternatives.
The company recently became the official oat drink partner for British coffeehouse chain Black Sheep Coffee, which stocks the larger 1.5L format of Oatly Barista Edition.
“The creation of Barista Lighter Taste is the next step of our Barista strategy as we look to expand the choice and format options for customers and consumers,” said Bryan Carroll, General Manager at Oatly UK&I.
