UK brand One Planet Pizza has announced that its plant-based Tex Mex, claimed to be a frozen category first, is launching at Asda stores across the country.
The pizza features a wood-fired sourdough base with tomato sauce and plant-based cheese made from white beans. It is topped with marinated vegetables, sweetcorn, and jalapeños.
The launch comes after One Planet Pizza showed strong performance at Asda, reportedly seeing 41% year-on-year volume growth. The brand’s Spicy Peppernomi pizza became permanently available at the retailer in 2023, following a successful trial as part of Asda’s incubator program for new brands.
“Outrageously tasty”
One Planet Pizza now hopes to become Asda’s top vegan pizza brand. The company has also seen success at other retailers; the Tex Mex launched at Morrisons stores UK-wide in 2024, marking One Planet Pizza’s second major UK supermarket launch.
Additionally, the brand’s pizzas can be found at Booths, The Vegan Kind, Mighty Plants, and Dutch retailer Jumbo.
“We can’t wait to spice up Asda’s freezers with our outrageously tasty Tex Mex,” said Joe Hill, co-founder of One Planet Pizza and guest judge on BBC’s The Apprentice. “Our mission has always been to make vegan pizzas SO good that even meat eaters want a slice! We’re super proud that our strong sales, reviews, and brand growth suggest we are doing exactly that!”
