The launch kickstarts with a promotional campaign where Lidl Sweden will sell four different Oumph! products; Pulled Oumph!, Grilled Spiced, Thyme & Garlic and Kebab Spiced.
“We are thrilled that Oumph! will be available at Lidl in Sweden, which will allow our popular products to reach a growing number of people who enjoy good, plant-based foods”, says Carl Montelius, Sales Director at Oumph! and Food for Progress.
Montelius continues, “We see the launch with Lidl Sweden as a part of our expansion plans both in Sweden and in Europe”.
Lidl has 181 stores in Sweden, and prides itself on offering highest quality foods to competitive prices. Lidl is of the number one retailer in Europe and fourth largest in the world with over 10 000 stores.