Products & Launches

Welsh Brand Do Goodly Secures Tesco Listing for Plant-Based Meal Pots

Do Goodly, a plant-based dip brand based in Wales, has secured listings for four of its products at Tesco supermarkets across the UK. The launch includes three meal pots — Chip Shop Curry, Mushroom Carbonara, and Mac and Greens — along with a Chip Shop Curry Sauce.

The meal pots count as one of the five recommended daily servings of fruits and vegetables, and contain no added sugar. They are also low in fat and provide a source of protein.

This is not Do Goodly’s first partnership with Tesco — the retailer began stocking three of the brand’s dips (Nacho Cheeze, Smashed Pea Guacamole, and Mighty Beetroot Borani) at 50 Welsh stores last year. Do Goodly was also recently accepted into Tesco’s accelerator program.

“We have seen a real growth in the vegan category in recent years and Do Goodly’s products really add to our offer in the category,” said Nathan Edwards, a buyer for Tesco Wales, last year. “The food technology behind these products has impressed us, with the products having really good shelf lives, which is something that we know our customers value. We look forward to an ongoing partnership with this exciting Welsh small business.”

© Do Goodly

Award-winning products

Do Goodly was founded in 2021 by Richard Abbey and Michelin-trained chef Scott Davis. As well as Tesco, the company has secured listings at selected Lidl stores and online supermarket Ocado. 10% of profits are donated to the mental health charity Mind.

Last month, Do Goodly was named a finalist in two categories at the Food and Drink Awards Wales — Scale up Business of the Year and Entrepreneur of the Year Award. The company previously received the Wales Food and Drink Startup Award in 2022, as well as a Great Taste Award in 2021.

The new Tesco launch comes after the retailer reported that the plant-based revolution was entering a second phase, with sales of many plant-based products on the increase. Tesco research also shows that 47% of Brits are adding more vegetables to their plates.

“Scott and I are delighted to be launching into such an iconic retailer as Tesco, which will get our award-winning products into more shoppers’ hands and enable us to continue to grow our business,” said Abbey.

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