Swiss plant-based meat brand Planted has announced that its steak alternative, planted.steak, has gained a listing at major UK retailer Tesco.
The product is made using a fermentation process, which reportedly gives it an authentic umami flavour. It contains soy protein, bean and rice flour, rapeseed oil, and a mix of microbial cultures, providing a source of protein, fibre, vitamin B12, and iron. Planted claims the meat alternative is the first plant-based steak to use all-natural ingredients and no additives.
The fermented steak initially launched for food service in mainland Europe last year, before expanding into retail with listings at Coop Switzerland and REWE in Germany. It is described as a sustainable option, reportedly generating 97% fewer CO2e emissions per product weight compared to its animal counterpart.
“Great news for all meat lovers in the United Kingdom!” said Planted on LinkedIn. “Our juicy planted.steak is now also available at Tesco across the nation – making it easier than ever to get your favorite tasty, sustainable, and healthy protein on your table!”
“A real game changer”
Meanwhile, Planted is expanding its production capacity with the construction of a new facility in southern Germany. The site is set to open soon, and the company claims it will be the most modern plant-based meat facility in Europe. Germany was chosen as it now accounts for the largest proportion of Planted’s sales.
The company decided to open the new site in part due to the success of its plant-based steak, which has reportedly proven very popular with both consumers and restaurateurs.
“Our planted.steak is crafted to satisfy even the most discerning palate, no matter if cooked at home or in a restaurant,” said Planted last year. “This is a real game changer – not just for us, but for the entire industry.”
