UK alt-meat brand Quorn recently announced a range of new products, including the addition of unicorn-shaped vegan nuggets, marking the third market introduction of vegan chicken nuggets for kids since April.
Quorn is the UK’s leading meat alternative brand, supplying its mycoprotein based chicken to KFC across Europe, and is on its way to developing the world’s first carbon-neutral solution for food services. Most recently, the alt-meat brand announced its second collaboration with BrewDog for its Q-Dog pie and appeared as a guest host on the BBC show Hungry For It.
Vegan nuggets for kids
Last year, Quorn stepped into the kids’ food category by launching its plant-based Roarsomes Dinosaur Nuggets. The company put high efforts into advertising its new product development with a giant T-Rex dinosaur at Westfield Shepherd’s Bush Shopping Centre in London.
UniQuorns are claimed to be high in protein and fibre and will be available in Iceland from 31 August before being rolled out in Asda, Sainsbury’s and Tesco in October and November. Quorn further announced the addition of two new SKUs, Quorn Cajun Wings and Tempura Fillets, to its chilled line.
“We have had a flurry of consumer demand for a unicorn-shaped product so we’re really excited to be delivering another delicious new product launch that’s going to help drive the category forward,” said Gill Riley, marketing director at Quorn Foods UK to The Grocer.