• Rushdi Redefines Tahini

    Israeli company Rushdi Food Industries, Ltd., introduces a next-gen creamy tahini with better functionality and easier preparation for ready-to-eat salads and prepared foods. The new tahini will be introduce at PLMA’s 2019 “World of Private Label” International Trade Show in Amsterdam on 20-22 May, 2019, at booth  # 5957.

    Tahini is a healthy superfood, a paste of pureed raw or toasted sesame seeds, often sold as tahini sauce in a mixture flavored with lemon juice, garlic, and an excellent mayonnaise alternative. It is plant-based, vegan, rich in vitamins and minerals, and a good source of plant protein.

    Supported by more than 35 years of tahini expertise, Rushdi, the largest tahini manufacturer in the world, offers retailers and foodservice its authentic tahini in a modern, user-friendly format that CEO Ibrahim Bashir guarantees retains peak nutritional value and flavor. The company markets to leading local and international food companies, such as Unilever, Nestlé, Sabra, and Frito-Lay. The plant is BRC-, halal- and kosher-certified.

    “Our technology enables to add more water and change the ratio between the raw tahini and water, making it more affordable for our customers,” comments Metalya Sivan, Marketing VP of Rushdi.

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