Products & Launches

Sainsbury’s First to Bring Vivera 100% Fat Free Vegan Bacon to Market

Vivera, one of the largest producers of plant-based meat alternatives in Europe, announces the introduction of its 100% fat free Veggie Bacon Pieces into Sainsbury’s stores across the UK. Vivera currently produces more than 1 million plant-based products per week.

The bacon pieces are made entirely out of plant-based ingredients. Initially the bacon will be sold exclusively in a broad selection of Sainsbury’s supermarkets in the UK. In the course of 2019 the product will be introduced in other European countries. At the same time, Sainsbury’s will also start selling the Vivera vegan steak, which was introduced in the UK last year as the world’s first, in 430 stores.

World’s first plant-based steak
Vivera introduced the plant-based steak mid-2018 to the British public and has so far already sold over 1,000,000 vegan steaks in Britain alone. Tesco has been the first retailer in the world to sell the first vegan steak in more than 400 supermarkets. After the British introduction, the vegan steak has been introduced to other European markets. Due to an increase in production capacity Vivera is now able to introduce the highly popular vegan steak to more UK consumers as they will sell it additionally through 430 Sainsbury’s stores per May 15.

Gert Jan Gombert, commercial director of Vivera stated: “Especially in the British market we foresee a large demand for our fat free vegan bacon. Traditionally it is one of the product categories where meat has been difficult to replace. Our product development team has done an outstanding job in making the bacon pieces as tasty as the available regular bacon while reducing the fat level to zero! The overwhelming positive feedback from British consumers for our vegan steak, after its introduction last year, made us decide to give again priority to the British market and have the first launch to market here.”

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