RollinGreens, a shelf-stable plant-based meat brand that found fame on the TV show Shark Tank, has announced the release of its latest product line, Plant-Powered Meal Bowls. These new meal solutions are designed to provide a convenient and nutritious option for those with busy lifestyles, combining high protein content with ease of preparation.
“There is no need to compromise on flavor, nutrition, or convenience”
Based in Boulder, RollinGreens was launched in 2020 and quickly gained prominence after the appearance on Shark Tank, resulting in a significant increase in sales. The brand has since expanded its offerings to include various shelf-stable plant-based products, such as vegan chorizo and CHIC’KEN, along with its flagship M’EAT line. The company now offers products in over 4,500 stores across the United States.
The new Plant-Powered Meal Bowls are available in four different varieties, each designed to be easily prepared by simply adding water and microwaving for three minutes. Each bowl contains RollinGreens’ proprietary plant-based proteins, M’EAT and CHIC’KEN, providing up to 23 grams of protein per serving from a blend of protein-packed ingredients such as pea protein and rice protein. The bowls are certified gluten-free, soy-free, non-GMO, and Kosher.
The meal bowls come in four flavors:
- Plant-Based M’EAT Classic Chili Bowl: Includes RollinGreens M’EAT and black beans, offering 23 grams of protein.
- Plant-Based M’EAT Mexican Rice Bowl: Includes M’EAT, rice, bell peppers, onion, garlic, and seasonings like chili pepper and cumin, providing 16 grams of protein.
- Plant-Based CHIC’KEN Teriyaki Rice Bowl: A combination of CHIC’KEN made from fermented shiitake mushroom, rice, pea, onion, garlic, and ginger, delivering 15 grams of protein.
- Plant-Based CHIC’KEN Stir Fry Rice Bowl: This bowl contains CHIC’KEN, rice, peas, and carrots and offers 16 grams of protein.
The shelf-stable food market is experiencing steady growth, with industry projections predicting a CAGR of 12.5% from 2024 to 2031. This growth is driven by several factors, including increased demand for convenience, affordability, and global accessibility. Shelf-stable products require no refrigeration and offer a longer shelf life, making them particularly appealing to consumers.
Additionally, consumers of plant-based products tend to be more conscious of sustainability and food waste. Shelf-stable items, with their extended shelf life, are less likely to be wasted. Companies like Tacotarian, The Plant Based Seafood Co., and Nestlé are also finding success with their shelf-stable plant-based products.
Convenience, flavor and nutrition
“In today’s world, we work at an accelerated pace and frequently overlook ourselves, leaving little time throughout the day to nourish our bodies with the high-protein meals we need,” said Lindsey Cunningham, co-founder and CEO of RollinGreens.
“We have taken the time to create these delicious, filling, and healthful meals, so you can reserve your precious minutes for what matters most. With our new RollinGreens Plant-Powered Bowls, there is no need to compromise on flavor, nutrition, or convenience. Chef Ko has made it easier than ever to enjoy wholesome, plant-powered protein to fuel your day.”
RollinGreens’ new Plant-Powered Meal Bowls are now available for purchase online at RollinGreens.com and will be available at select retailers nationwide beginning July 2024.
