Products & Launches

Danone’s So Delicious Enters Oatmilk Category with New Organic Oatmilk

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So Delicious Dairy Free, a subsidiary of Danone North America, announces it is launching new Organic Oatmilk – the brand’s first foray into the booming oatmilk category. 

“We know that the interest in oatmilk isn’t going anywhere anytime soon”

Created to meet increasing consumer demand for oatmilk beverages, So Delicious Dairy Free Organic Oatmilk is made with organic oats and other ingredients, and comes in two varieties: Original and Extra Creamy. 

According to So Delicious, oatmilk continues to be one of the most popular plant-based beverages, with YOY sales growing by over 50% in June 2022. The new Organic Oatmilk is described as a rich and creamy product meant to be enjoyed in coffees, smoothies or virtually any recipe. The product is Certified Organic, gluten-free, and Non-GMO Project Verified, as well as certified vegan by Vegan Action, and retails for an MSRP of $5.99.

So Delicious Organic Oatmilk
©So Delicious Dairy Free

Extensive dairy-free line 

A long-time US producer of dairy-free offerings, So Delicious’ extensive product line includes coffee creamers, ice cream, yogurt and liquid milk alternatives such as coconutmilk. In 2022, the company introduced Wondermilk – a new selection of “dairy-like” milk products intended to replicate the mouthfeel and taste of real dairy. 

Previously, So Delicious unveiled a line of oatmilk-based ice creams. Globally, the oatmilk market is estimated to be worth over $2 billion by the year 2026. 

So Delicious
Image courtesy of So Delicious

“As leaders in the dairy-free space, we at So Delicious are always listening to consumers and striving to deliver what they are looking for,” said Olivia Sanchez, Vice President of Marketing, Plant Based Beverages for Danone North America. “Oatmilk is a favorite for both dairy-free veterans and people new to plant-based beverages, and we know that the interest in oatmilk isn’t going anywhere anytime soon. With Organic Oatmilk, our first oatmilk beverage innovation, we are proud to offer fans a new great-tasting organic option to enjoy in their daily routines.”

So Delicious Dairy Free Organic Oatmilk is now available at US retailers nationwide.

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