Products & Launches

SoFine Launches Plant-Based Chicken Burgers and Veg & Cheeze Puffers

SoFine Foods, a plant-based producer based in the Netherlands, has launched two new products in time for Veganuary.

Joining SoFine’s successful SoChicken Skewers, the SoChicken Burgers are plant-based patties made with soy and wheat protein. They are said to have the same taste and juicy texture as conventional chicken, outranking other meat alternatives in a blind taste test.

The breadcrumb-coated Vegetable & Cheeze Puffers are made from 39% vegetables — a mixture of spinach, courgette, and onions — combined with vegan cheese. The Puffers have received a top Nutriscore A rating, as they are rich in fibre and protein and low in saturated fat.

©SoFine

The new products are already available in Belgium, and have recently arrived at some Edeka and Rewe stores in Germany. The launch is supported by a marketing campaign featuring advertisements, coupons, flyers, and point-of-sale promotions.

“Veganuary is motivating more and more people to eat a more plant-based diet,” said Jessica Zomerdijk, commercial director at SoFine. “As a pioneer for vegan meat, fish and cheese alternatives, we support this with new delicious products — and we create additional incentives to simply try something new.”

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