Products & Launches

Soulfresh Brings Nutty Bruce – the UK’s First & Only Range of Activated Nut Milk

Soulfresh, a leading F&B company based in Australia, announces the launch of the UK’s first and only range of activated nut m*lks with leading plant milk brand Nutty Bruce. The company claims that activated nuts are “closer to being alive,” and this gives them increased nutrient value.

Soulfresh produces a portfolio of disruptive food and drink brands, with a mission is to disrupt food for good and change the way that people eat and drink for the better. The company’s launch of Nutty Bruce in the UK follows the brand’s huge success in Australia and New Zealand, where it has taken 34% market share within the segment.

Now available from Planet Organic and Whole Foods Market in the UK are:

Nutty Bruce Milk
Image: Soulfresh
  • Activated Almond & Coconut M*lk (RRP: £2.25/1l) – Nutty Bruce’s smooth Activated Almond & Coconut M*lk is made with filtered water, organic coconut, organic brown rice, activated organic almonds and sea salt. Nuttin’ more, nuttin’ less.
  • Activated Almond & Oat M*lk (RRP: £2.25/1l) – Created using just four natural ingredients, whole organic activated almonds, whole grain oats, filtered water and sea salt, Nutty Bruce’s Activated Almond & Oat M*lk is naturally thick and creamy and perfect for frothing in coffee.

Dom Dalton, General Manager at Soulfresh says: “We’re incredibly excited to be bringing something completely new to the category and to launch the UK’s first activated nut m*lks range with plant-based brand Nutty Bruce. This innovation will see us bring a differentiated product to market and help to grow the category in the UK by replicating Nutty Bruce’s success in Australia and New Zealand, where the brand has rapidly risen to represent 34% of the almond milk category*.”

The Nutty Bruce activated nut m*lk range is available from Planet Organic and Whole Foods Market now (RRP: £2.25/1l).

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