Hormel Foods, whose boss we reported as referring to plant protein as a “shiny new toy” this July, announced at the Barclays Global Consumer Staples Conference in Boston, the launch of “Happy Little Plants” – a new plant protein portfolio created as part of the company’s first project under its Cultivated Foods umbrella.
SPAM producer Hormel will attempt to compete in the vegan protein market with the launch of the The Happy Little Plants line, which began in 2014 with the Hormel Fuse burger in the company’s foodservice business.
The Happy Little Plants products launched this week and have distribution in select retail outlets, with further expansion planned in the coming months. Its flagship product is a ground plant-based protein alternative containing 20 grams of non-GMO soy protein, is only 180 calories, with no preservatives, no cholesterol and is gluten-free.
“Hormel Foods has one of the most admired brand portfolios in the industry, led by our legacy of industry-leading innovation,” said Jim Splinter, group vice president of corporate strategy at Hormel Foods. ”We are continuing to build an organization that has the agility and adaptability to create products to align with today’s dynamic marketplace.”
Splinter added, “We understand consumers across a spectrum of lifestyles are adopting more flexible attitudes and behaviors when thinking about food, especially given the wide variety of products available in the marketplace. We intend to focus on all the ways plants can help consumers find alternatives in their food routines.”