Awevo Foods, (huevo being the Spanish word for egg, so pronunciation here being a-huevo) a Spanish plant-based egg startup based in Madrid, has launched its first product for the food service & hospitality sector (canal HORECA) and retail: Awevo liquid eggs in 400 and 1000 ml formats.
Awevo’s plant-based eggs are said to be indistinguishable from conventional eggs, providing the same taste, texture, and appearance as their animal counterparts. Made primarily from potato protein, they contain neither cholesterol nor saturated fats.
Described as versatile, they can be used to make scrambled eggs, omelets, cakes, and other dishes that traditionally require eggs. “They will challenge all your senses,” says the company on its website.
A pipeline of egg products
The startup has also unveiled Awevo Clara, allergen-free powdered egg whites that are said to mimic the functionalities of their counterparts in meringues, macarons, soufflés, sponge cakes, mousses, foams, creams, pastry fillings, marshmallows, cookies, and more.
The company’s young portfolio will soon expand with new products, including boiled and poached eggs with runny yolks. You can watch a video of Awevo runny yolks here.
With its alternatives, Awevo aims to offer a more ethical option for people following a vegan diet or those looking to reduce their consumption of animal products. Besides being 100% egg-free, their production is more sustainable: according to the startup, it involves 90% less GHG, 83% less land, and 95% less water consumption than chicken eggs.
The EGGsperience
Javier Redondo and Erika Reyes founded Awevo to develop and commercialize plant-based alternatives to traditional products. The initiative was born as a research and development project in the kitchen/laboratory of the 100% plant-based restaurant Frutas Prohibidas in central Madrid, where they successfully created their first vegan eggs.
The product’s success in the restaurant prompted them to leap to the retail and Horeca market, offering consumers an “unforgettable EGGsperience.”
Awevo recently showcased its innovative product at the 6th edition of talks in Valencia, a B2B event organized by KM Zero Food Innovation Hub. At the event’s experiential dinner, attendees had the opportunity to taste an inverted eggless omelet courtesy of the plant-based eggs startup.
With its market launch, Awevo Foods positions itself among the country’s most innovative and organoleptic plant-based egg alternatives. The brand joins Spanish peers UOBO, a plant-based brand from Barcelona that offers liquid eggs, and Shukran Foods, which launched a 100% vegan alternative to eggs in a powdered format for the Horeca channel last year.
“After validating the vegan egg as a product for more than three years, it is time to take the leap and occupy the place that the market plant-based egg market demands, to remind everyone that you can eat DELICIOUS, HEALTHY, AND SUSTAINABLE without giving up anything. Hens 100% happy, for real,” Awevo states on its website.
