Tacotarian, the plant-based taqueria chain, is launching a line of shelf-stable vegan taco fillings that are ready to heat and eat, in response to what the chain describes as the growing demand for sustainable, plant-based foods.
The line debuts with two products — Jackfruit Barbacoa and Jackfruit Birria made with Beyond Beef — which are high-protein and non-GMO.
A recent study spanning over a decade from 2012 to 2022 found that while most Americans view plant proteins as healthier, their consumption of animal-based products remains prevalent. As such, the offer of a convenient, easy-to-cook version of a snack of which Americans consume 4.5 billion annually, provides a simple swap for consumers looking to reduce their meat intake and increase the level of plants in their diet.
Success among vegans and non-vegans alike
Founded in 2018, Tacotarian operates five locations in Las Vegas and San Diego where it has been well received amongst locals vegan and non-vegan alike, reportedly selling over 900,000 tacos to date.
The menu features a wide range of vegan tacos and other Mexican street food favorites which received the VegNews Veggie Award for Best Vegan Taqueria in the US.
From popular menu item to retail line
“We’ve been fortunate to have such a core group of Tacotarian supporters that have begged us to come to their city,” said Kristen Corral, co-founder of Tacotarian & Tacotarian at Home. “While we are continuing to expand, we are elated to meet people where they are and present them with a retail line that allows them access to our plant-based offerings regardless of location.”
“We’re especially proud of our Birria with Beyond as it’s one of our most popular options at all our locations,” said Regina Simmons, co-founder of Tacotarian & Tacotarian at Home.
Pre-sales start May 3. For more info visit www.eattacotarian.com/retail or find the brand on Instagram @eattacotarian.
