Products & Launches

Mexican Chain Tacotarian Debuts Shelf-Stable Vegan Taco Fillings Including Beyond Meat Birria

Tacotarian, the plant-based taqueria chain, is launching a line of shelf-stable vegan taco fillings that are ready to heat and eat, in response to what the chain describes as the growing demand for sustainable, plant-based foods.

The line debuts with two products — Jackfruit Barbacoa and Jackfruit Birria made with Beyond Beef — which are high-protein and non-GMO.

A recent study spanning over a decade from 2012 to 2022 found that while most Americans view plant proteins as healthier, their consumption of animal-based products remains prevalent. As such, the offer of a convenient, easy-to-cook version of a snack of which Americans consume 4.5 billion annually, provides a simple swap for consumers looking to reduce their meat intake and increase the level of plants in their diet.

Success among vegans and non-vegans alike

Founded in 2018, Tacotarian operates five locations in Las Vegas and San Diego where it has been well received amongst locals vegan and non-vegan alike, reportedly selling over 900,000 tacos to date.

The menu features a wide range of vegan tacos and other Mexican street food favorites which received the VegNews Veggie Award for Best Vegan Taqueria in the US.

Tacotarian launches range of taco fillers
© Tacotarian

From popular menu item to retail line

“We’ve been fortunate to have such a core group of Tacotarian supporters that have begged us to come to their city,” said Kristen Corral, co-founder of Tacotarian & Tacotarian at Home. “While we are continuing to expand, we are elated to meet people where they are and present them with a retail line that allows them access to our plant-based offerings regardless of location.”

“We’re especially proud of our Birria with Beyond as it’s one of our most popular options at all our locations,” said Regina Simmons, co-founder of Tacotarian & Tacotarian at Home.

Pre-sales start May 3. For more info visit www.eattacotarian.com/retail or find the brand on Instagram @eattacotarian.

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