The Happy Pear, a plant-based brand based in the Republic of Ireland, has announced an upcoming expansion into UK retailers.
Founded 20 years ago by twin brothers Dave and Steve Flynn, The Happy Pear’s stated mission is to help people eat more vegetables. The brand’s ambient products — a line of high-fibre granolas and vitamin drinks — will be the first to launch in the UK, and there are plans to expand this range.
“We are very excited to bring our healthy product range to consumers in the UK”
Additionally, the brand hopes to extend the launch to its popular chilled products, which include pesto and hummus. All the products are said to be made with 100% natural ingredients and feature sustainable packaging.
The launch comes after The Happy Pear successfully raised €2.5 million in the space of just ten hours in a crowdfunding campaign last year. At the time, the brand said that 75% of the funding would be used to expand into new markets.
Meeting demands for healthier choices
The Happy Pear started out as a small fruit and vegetable shop in the town of Greystones, Wicklow, in 2004. The brand now boasts a main street store and cafe, six bestselling cookbooks, over 70 products, a farm, and a roastery. Online courses and an app featuring recipes and nutrition tips are also on offer; additionally, the brand has over a million social media followers.
“We are very excited to be able to bring our healthy product range to consumers in the UK,” said Dave and Steve Flynn. “At a time when people are paying more attention to ingredient lists, our range provides retailers with the opportunity to stock a quality selection of products that fit in with current demands for healthier choices and convenience, but with zero compromise on flavour.”
Retailers interested in stocking The Happy Pear’s products should contact the sales team at wholesaler Dundeis UK.
