Products & Launches

Pollen + Grace Rolls Out Vegan Wraps Into Mainstream UK Retail as Part of Ambitious Growth Plans

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Pollen + Grace, a UK producer of healthy food-to-go products for grocery retail, has unveiled a new range of vegan sandwich wraps, a move which the brand says marks a key step toward its “dynamic growth vision” which includes ambitious plans to double revenue size.

Founded in 2015, Pollen + Grace continues to build its retail presence in supermarkets, expanding its range of health-forward meals backed by doctors, nutritionists, and chefs. The female-founded business says that the new flavours — Italian Pesto + Roasted Veg Wrap and Mexican Chipotle Burrito Wrap — respond to the most popular flavour trends amongst British consumers, with 51% preferring Italian flavours followed by 13% preferring Mexican.

Mainstream retail outlets

The Italian Pesto + Roasted Veg Wrap and Mexican Chipotle Burrito Wrap are launching in Co-Op, WHSmith, and Wholefoods stores across the UK next month, while a third flavour — Indian Chickpea Masala Wrap — will follow later in 2023 and another special set to arrive for Christmas.

The wrap launch is being supported by strong marketing investment, including POS, PR, sampling, promotions, and social media support.  

Italian Wrap Pollen + Grace
© Pollen + Grace

Founders Stephanie Kingston and Kristina Komlosiova state: “It’s been a brilliant year for us so far at Pollen + Grace, and we’re delighted to be continuing our trajectory of growth and innovation with the launch of our new wrap range. Our mission has always been to help people eat better. And by better we mean a few things; we mean healthier – food that is genuinely better for you and will make you feel good. But we also mean better taste, better quality, better ingredients, better processes, better post-meal satisfaction and ultimately better for the planet.

“By launching our new wrap range, which offers true convenience and on-the-go appeal, we hope to see even more people enjoying real food, real nutrition and super fresh, quality ingredients. With further exciting innovation in the pipeline for this year, this is just the beginning for what 2023 has in store for Pollen + Grace. Watch this space!”

The new Pollen + Grace Wraps will roll out in Co-Op, WHSmith and Wholefoods stores nationwide from June 2023, RRP £4.25.

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