Uplegger announces the launch of three new Vivera meat alternatives. The range expansion includes spicy vegan drumsticks, a vega,n schnitzel and a vegan fillet spinach & cheese alternative.
Having already grown faster than the category in recent years, Vivera is moving closer to its self-imposed goal of occupying a place among the top five brands in the meat alternatives category. At the moment, growth of 12.5 percent is almost double that of the overall category (6.3 percent). The launch of the three new products is expected to help achieve the goal.
Konstantin Uplegger, managing director of Uplegger Food GmbH, is certain: “The three new products will inspire.” As the number of flexitarians continues to grow, more variety is also needed. Regardless of whether people are increasingly turning to plant-based meat alternatives for eth,ical, health or ecological reasons.
“Many simply want more variety on their plates. Vivera is serving this need in spring 2023 with the three new products for even more plant-based choices,” Uplegger continues.
The use of new technologies and the constant incorporation of findings from research and development form the basis for the optimization of existing products and the development of new ones, and are intended to help Vivera become ever more similar to the taste and typical structure of meat. Vivera is also committed to continuous development in the area of sustainability and, with its motto “Eat Curiously,” encourages people to join the “Goodness Movement.”
Vivera’s products are available through Uplegger Food Company for the German, Austrian and Swiss markets. Vivera Vegan Drumsticks come in a 216g package, and Vivera Vegan Schnitzel and Vegan Filet Spinach & Cheese Alternative are packaged at 200g, 6 pieces/carton each.
For more information on the new products, visit www.uplegger.de and www.vivera.com/de.
