Jaouda Launches the “First” 100% Moroccan Milk Alternative Brand
Agri-food company Jaouda has launched what is claimed to be the first milk alternative brand made in Morocco. Called Nabatlé, the plant-based milk is available in three varieties — oat, almond, and coconut. All the products are calcium-fortified and free of gluten, lactose, added sugars, and preservatives. Jaouda says the milk alternatives demonstrate its commitment to the environment and showcase Morocco’s ability to create high-quality and competitive products using local knowledge. The launch will be supported by a campaign promoting the benefits of plant-based milk. It aims to show Moroccans, many of whom may not be familiar with milk alternatives, that the products are not just a trend but a real alternative to dairy. “More than a plant-based milk” Plant-based milk is a nascent market …