Four vegan venture funds from Europe and North America have announced a pre-seed investment into Nigerian plant-based innovator, VeggieVictory. The move may be a sign of things to come with many investors viewing Africa as the next plant-based frontier.
Tapping into Nigeria’s Plant-Based Food Market
With a rich food heritage, developing economy, growing bank of F&B innovators, and impressive population growth, Nigeria is one to watch as our world strives to transform the food system. Though ripe with potential, the African country’s market for plant-based foods has only started to take off recently, with first-mover VeggieVictory securing the spot as Nigeria’s earliest plant-based restaurant and brand. In its latest New Food Hub interview, NGO ProVeg International caught up with the Founder of VeggieVictory, Hakeem Jimo (also the new director of ProVeg Nigeria), to learn more about the African country’s food industry. An entrepreneur of many talents, Hakeem shared valuable lessons and insights into unlocking Nigeria’s plant-based food industry. Let the food do the talking “It was a bit crazy,” Hakeem …