A study conducted by South Africa’s Credence Institute, in collaboration with US-based North Mountain Consulting Group, has found high demand for plant-based and cell-cultured meat in South Africa.
Op Ed: Brett Thompson, CEO Newform Foods, on Expanding the Definition of Meat
Brett Thompson founded Mzansi Meat Co., Africa’s first cultivated meat company, in the middle of lockdown, and the company became Newform Foods this summer after a rebrand and new strategy, redirecting its focus from being a consumer brand to offering meat cultivation technology. Here, Thompson explains that after spending time in the field of cellular agriculture, recently establishing a demonstration facility for cultivated meat products in Cape Town, he believes that we should alter the definition of meat, as cultivated products begin to enter mainstream consciousness and become part of our food system. Expanding the definition of meat By Brett Thompson After working in cultivated meat for four years, and over a decade in plant-based meat, my view on the definition of meat has drastically …
