Vegetarianos Hoy vegan certified

© Vegetarianos Hoy

Charity & Campaigns

More Than 50 Companies in LATAM Joined the V-Label Certification Scheme in 2023

Fundación Veg, previously known as Fundación Vegetarianos Hoy, has announced that by the end of 2023, a total of 170 companies and 1,900 products had obtained a V-Label certification in Latin America. Through this program, the foundation encourages companies to include vegan products within sustainability strategies to mitigate the environmental impact of food production. From Mexico to Chile, 164 companies of different brands and product varieties have achieved V-Label certification. In the words of the director of the Veg Foundation, Ignacia Uribe, “Among the companies that have entrusted their certification to the Foundation we have names of multinationals such as Nestlé, Bimbo, Concha y Toro, and Masglo, among others, but we also have local enterprises that even have certified artisanal products, such as the case …

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Chunk Foods 6oz plant-based steak

Supplied by Chunk Foods

Investments & Acquisitions

Chunk Foods Secures $7.5M Amid Strategic Collab with Better Balance for Vegan Whole Cuts

Better Balance, a plant-based subsidiary of Mexico-based multinational food processing company Sigma Alimentos, one of Latin America’s largest meat and dairy producers, announces a strategic partnership with New York-headquartered startup Chunk Foods to develop co-branded plant-based whole cuts for the Latin American market. The strategic collaboration follows a $7.5 million seed extension for Chunk Foods led by Cheyenne Ventures, which the startup says reflects “ongoing investor confidence” in its vision as well as the potential of plant-based whole cuts. The extension brings the seed round to a total raise of $22M, making it one of the largest seed rounds in the alt protein category, according to the company. Through the alliance, Chunk is set to develop a new line of co-branded plant-based whole-cut meats, marking …

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Burger King has launched a plant-based restaurant in Puerto Rico.

© Burger King Puerto Rico

Fast Food

Burger King Launches 15th Plant-Based Restaurant Powered by The Vegetarian Butcher in Puerto Rico

Article update 15 Nov: The Vegetarian Butcher informs us that this location does serve a “limited amount of eggs and dairy,” and as such consumers must be conscious of this if visiting the restaurant. Burger King has launched its 15th plant-based restaurant, powered by The Vegetarian Butcher: “La Casa Veggie,” in Puerto Rico.  Using the motto, “Try the green side of flavor,” the new store in Plaza Trujillo Alto offers customers a “full veggie experience,” including plant-based versions of Burger King classics such as Whopper, Long Chicken Sandwich, Nuggets, and other options, such as salads and wraps, all made with The Vegetarian Butcher’s products.  Simultaneously, Burger King has launched its veggie options on the regular menus in all of its Puerto Rico locations. “The taste …

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Fundacion Veg logo

© Fundacion Veg

Company News

Vegetarianos Hoy Becomes Fundación Veg on World Vegan Day

Fundación Vegetarianos Hoy, the Latin American organization that promotes a change towards sustainable eating, announces today that it has left its old name and logo behind to respond to a more inclusive, empathetic, and changing environment. Although this name change was already indicated with the presentation of the book How to Be Vegan Today, authored by the organization’s founder and general director Ignacia Uribe, it was not until today that the news was publicly announced.  Uribe states, “We are happy to finally present this transformation that we have been working on for many months, which is actually an evolution. Leaving Vegetarianos Hoy y behind to become the Veg Foundation reflects our growth and continued commitment to our mission.” New name, same mission Although it has …

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Como Ser Vegan Hoy, by Ignacia Uribe

Image courtesy of Ignacia Uribe

Marketing & Media

Ignacia Uribe’s New ‘How to Be Vegan Today’ Book Urges “Do What You Can, But Do it Today”

The book “Como Ser Vegan Hoy” (“How to Be Vegan Today”) is presented as an essential guide for those who want to explore veganism and everything it entails, offering a simple, entertaining, educational and friendly guide so that people can immerse themselves in the different dimensions of veganism. This new milestone for Ignacia Uribe, director of Fundación Veg (formerly Vegetarianos Hoy) follows more than 20 years of experience as a vegetarian/vegan and as part of this social justice movement. Within her new book, people will be able to find anecdotes and personal reflections, as well as the explanation of key concepts, practical advice, and recipes to motivate people to explore this path. For her, this book is a necessity for society and the vegan movement, …

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A supermarket cart with vegan products

© Vegetarianos Hoy

Market & Trends

Vegetarianos Hoy Celebrates Milestone of 2,000 Certified Vegan Products in LATAM

Vegan products certified by the NGO Vegetarianos Hoy have reached historic figures, highlighting the growth of the vegan movement in Latin America. According to the organization, over 2000 products from have been registered with the V-Label and the Vegan Seal across seven LATAM countries. The Santiago de Chile-based foundation announced the positive news within the framework of the region’s most important fairs of the F&B sector: the Food Tech in Mexico and Espacio Food & Service in Chile.  “The Foundation has registered sustained growth over the past 5 years in its vegan certification program and we are pleased today to announce this new milestone of more than 2,000 certified products in Mexico, Colombia, Ecuador, Chile, Argentina, Panama, and Costa Rica,” announced Ignacia Uribe, GD and …

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Ignacia Uribe of Vegetarianos Hoy

Ignacia Uribe, Vegetarianos Hoy, image supplied

Interviews

Vegetarianos Hoy: “The Vegan Movement in Latin America is Getting Stronger”

Santiago, Chile-based Fundación Vegetarianos Hoy (translating as Vegetarians Today) is an international organization working in Latin America to promote plant-based diets and to reduce the suffering of animals considered to be production animals. Vegetarianos Hoy has worked to certify products with its Sello Vegano (“vegan seal”) since 2013 and with V-Label since 2018, in Chile and other Latin American countries. We were pleased to speak with founder and CEO Ignacia Uribe about all of the great work that her organization is carrying out in LATAM and in particular Chile, where their recent survey with Ipsos found that an impressive 73% of Chileans are interested in plant-based products. Please introduce Fundación Vegetarianos Hoy, what does the organization stand for? We are an international non-profit working in …

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A Little More Confusing BK print campaign

A Little More Confusing campaign © DAVID Madrid

Marketing & Media

Burger King Embraces Humor and Irony to Promote Plant-Based Menu in “Confusing Times” Campaign

A new Burger King campaign promoting its plant-based menu launched in Spain and the United States in May 2023. Created by the DAVID Agency in Madrid, “Confusing Times” utilizes humor and irony in a series of TV, radio, and print ads. The campaign addresses the concept of confusion to promote the BK menu, with mentions of the chain’s Plant-Based Nuggets and Long Chicken, and the Plant-Based Whopper Jr. The ad shows an array of circumstances when people appear confused about the facts: is an eco-friendly Black Friday purchase good for the planet or not good at all? Should you delete a message or send the wrong message by deleting it? Is Max a dog’s name or a boy’s name?  A kid’s POV Recently, Burger King …

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Burger King Colombia launches NotCo-powered Veggie Whopper, King Veggie, and Nuggets Veggie

© Burger King Colombia

Fast Food

Burger King Colombia Launches NotCo-Powered Veggie Menu

Chilean plant-based company NotCo announces a partnership with Burger King Colombia to offer flexitarians a veggie menu and continue the expansion of the plant-based movement across LATAM. Using the slogan “We declare ourselves Flexitarians!”, the fast food chain has added three new items made with NotCo’s plant-based meat and chicken: Veggie Whopper (previously served with The Vegetarian Butcher’s burger patty), King Veggie, and Nuggets Veggie. The new options are promoted as 100% plant-based, but it’s yet to be specified if the bread and sauces are vegan.  “Hey, burger lovers from Colombia! We’re feeling like royalty with the new veggie line from Burger King that joins the plant-based movement. More and more people believe that removing animals from the equation is the answer for a more sustainable yet equally delicious …

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Future Farm Plant-Based Burger

©Future Farm

Products & Launches

Future Farm to Launch Oat Milk in Brazil, Reveals Plans for Plant-Based Cheese and Honey

Brazil’s Future Farm, also known as Fazendo Futuro, says it will launch its first-ever plant-based milk, Future Oat, to Brazilian consumers starting in May. The company also revealed it plans to enter several new CPG categories, including plant-based honey, cheese and Brazilian-style meat snacks, reports Food Dive.   According to CEO Alexandre Ruberti, Future Oat will be available in chocolate, vanilla, barista, oat and cooking varieties. He states the company will use lower prices and its familiar branding to help the product stand out against competition.  In addition to Brazil, Ruberti reports the company is currently focused on marketing the product in the US, UK, and Germany. Noting Future Farm as a “huge innovation pipeline” and strong manufacturing capabilities, Ruberti states the company is now looking …

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Fernando Machado/ Matias Muchnick

©NotCo

Company News

NotCo Hires Veteran Global Marketer Fernando Machado as New Chief Marketing Officer

Food tech unicorn NotCo announces it has hired Fernando Machado, a celebrated leader in global marketing, as its new Chief Marketing Officer, effective in April.  Known for “brilliant” marketing campaigns that pushed creative boundaries to drive business growth, Machado most recently served as CMO of Activision Blizzard, one of the world’s most successful entertainment and gaming companies. Prior to Activision, he also served as CMO for Restaurants Brands International, where he created award-winning advertising for brands like Burger King and Popeyes. Machado’s career began as an intern at Unilever, where he last worked as Global Brand Development VP for Dove.  $1.5Bn brand Machado’s hire follows NotCo’s $70M series D1 funding round in December, which valued the company at $1.5Bn. According to Machado, he has long …

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A supermarket cart with vegan products

© Vegetarianos Hoy

Studies & Numbers

Ranking of Vegan Products in LATAM Supermarkets is Measured For First Time

The availability of vegan products in LATAM retail has been measured for the first time in a study carried out by the foundation Vegetarianos Hoy in collaboration with the Albert Schweitzer Foundation across five Latin American countries. Throughout 14 cities across Argentina, Chile, Colombia, Mexico and Peru; 25 retailers were surveyed, which translates into almost 100 stores, to find out their availability of vegan products. According to Vegetarianos Hoy, Mexico stood out as the country with the most vegan products and Chile as the country with the most certified vegan products. Regarding the LATAM Ranking of certified vegan products, Chile took first place, Mexico second and Colombia third place. The ranking was based on three pillars: Availability of vegan products in the surveyed supermarkets. Number …

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notco new cheese wedges

© NotCo

Products & Launches

NotCo Expands in LATAM with New Cheese Wedges for Chile & Whopper in Peru

NotCo expands in LATAM with new NotCheese products for the Chilean market and a partnership with Burger King Peru for a plant-based version of the chain’s iconic Whopper. The Chilean food tech, which recently acquired B Corp certification, has announced two innovations for its plant-based cheese portfolio — NotCheese Merkén and NotCheese Ahumado that “melt stretch and gratin.” Merkén (dried chili) and Ahumado (smoked) debut a new wedge presentation in 200g format, both available at JUMBO, a famous Chilean hypermarket chain, not related to the Dutch supermarket JUMBO. Huge consumer demand for NotCheese Last November, the unicorn company launched its first-ever cheese offering in Chile with NotCheese slices buttery and cheddar, breaking into the vegan cheese category and expanding its plant-based portfolio.  “95% of consumers’ requests were related …

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NotCo B corp

Image courtesy of NotCo

Company News

NotCo Achieves the “Great Honour” of B Corp Certification

Chilean foodtech NotCo announces it has achieved B Corp certification, joining the global movement of companies seeking to meet high standards of social and environmental performance, as well as transparency and accountability. The fast-growing Unicorn company has been developing dairy and meat alternatives since 2016. NotCo says that the certification highlights its ongoing commitment to achieving meaningful and transparent environmental and social impact performance. In the words of NotCo CEO Matias Muchnick: “Transparency and accountability have always been a driving force behind NotCo, so having B Corp certification is a great honour and is something we have been pursuing since we started this journey.” NotCo launched NotMilk in the US in 2020, and its full portfolio, including NotBurger and NotChicken, enjoys a retail footprint of …

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The Live Green Co. percision fermentation plant, Chile

©The Live Green Co

Fermentation

Chile: The Live Green Co. Reveals New Precision Fermentation Division

Chilean food technology-focused The Live Green Co. has announced the launch of a new precision fermentation division to address food safety, health and climate change issues. Together with its proprietary artificial intelligence and machine learning platform Charaka™, which researches and develops products and food additive replacements using only plants, it will develop licensed product formulations and cutting-edge scientific solutions in a faster, more cost-effective, sustainable and effective way. Precision fermentation will also enable Charaka™ to address proteomics and incorporate both plants and proteins into its database. “We want to be the catalyst” Carolina Carriel, product R&D leader at The Live Green Co. says: “At Live Green we want to be the catalyst that promotes better agricultural production practices, and the integration of new technologies such …

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NotCo meats at starbucks mexico

© Starbucks Mexico

Food Service

Good News for LATAM as Starbucks Launches NotCo Products in Mexico & Argentina

This month, while food service chains around the world are expanding their offering for Veganuary and are committing to achieving sustainable goals, NotCo’s branded business NotCo Food, which offers products including NotMilk, NotBurger, and NotChicken, continues to be a leading supplier for retail and food service in Latin America. Starbucks Mexico Launches NotCo sandwiches Earlier this month, Starbucks Mexico announced the expansion of its food menu by introducing two new plant-based options made with NotCo products: NotChicken Baguette and NotBurger Baguette. Both sandwiches are 100% plant-based and are offered with NotMayo, NotCo’s 100% plant-based emulsion with a taste, aroma, and texture similar to mayonnaise. Starbucks Argentina Introduces NotMilk Buenos Aires Starbucks, operated in Argentina by licensee Alsea, recently announced a collaboration with NotCo to expand …

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veganuary 2023

© Veganuary

Charity & Campaigns

Veganuary in Spain and LATAM: More Than 80 Promotions and Discounts Available

During the 2023 Veganuary campaign, more than 80 brands, restaurants and retailers from Spain, Mexico and South America are participating with discounts and a wide range of vegan offerings to motivate those who may be trying a vegan or plant-based lifestyle for the first time. In Spain: Subway, VeggiAnimals, Vegan Food Club and Revolu Green! are some of the brands with the biggest vegan offerings during January In Chile: NotCo, Jumbo, Papa Johns, Yoguen Fruz, Vilay and Vegusta, will be offering significant discounts In Mexico: Mr. Tofu will have discounts on its own brands as well as Daiya and Better Balance In Argentina: Hiper Changomas and Más Online Supermercado will offer more than 100 discounted products for Veganuary In Ecuador: Veggie Lover In Colombia: Cero …

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Notco Plant-Based Products

© NotCo

Market & Trends

Chilean Food Service Sees a 41% Surge in Plant-Based Product Sales, Driven by Growing Demand in Horeca Channel

Figures recorded by the leading Chilean food distribution company, ICB Food Service, establish that Chilean plant-based product sales spanning restaurants, cafeterias, and hotels (Horeca), grew by 41% in 2022. Vegetable-based creams (121%), vegetable drinks (73%), and butter and margarine (31%) were among the products with higher demand in the food service and hospitality sectors. According to ICB, plant-based product consumption increased by 47,000 kg last year. Among the leading brands providing meat and dairy alternatives for the Horeca channel are Ardo and NotCo, offering more than 40 items, says the Chilean distributor. High demand for plant-based products in Chile Demand for plant-based products among consumers has been rising worldwide. An Ipsos survey reported that in 2020, 36% of Chileans were seeking to reduce the consumption of …

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a range of vegan products at a supermarket

© Vegetarianos Hoy FB

Market & Trends

NGO Vegetarianos Hoy to Identify Plant-Based Consumption Habits in LATAM

The NGO Vegetarianos Hoy launched its Latin American Consumer Survey this week to obtain insights into consumer preferences for plant-based foods and products. The study targets five countries: Peru, Argentina, Chile, Colombia, and Mexico. As veganism is rising in Latin America, the study will focus on consumption habits and identifying consumer motives for migrating to a plant-based diet. It will collect relevant data to develop future awareness campaigns on the benefits of changing to more sustainable eating habits, explains the NGO. Vegetarianos Hoy has been active in the region since 2017, promoting animal welfare and more ethical, healthy, and sustainable eating habits. Its work includes cage-free campaigns, Meatless Mondays, V-Label certifications, corporate and food service outreach, and ‘veggie challenges’. Vegetarianos Hoy represented Latin America at the …

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plant-based-egg-Nestlé

© Nestlé

Egg Alternatives

Nestlé Launches Plant-Based Egg Product in Latin America

Following last week’s news of the F&B conglomerate’s vegan foie gras product for Spanish and Swiss retail, Nestlé announces it has developed a plant-based powdered egg mix which is being tested under the Malher brand in Central America, with plans to expand to further markets within Latin America. The egg product is soy based, suitable for scrambled eggs and omelettes, and according to Nestle offers a reduced amount of saturated fat and cholesterol but with the same protein at an affordable price. Nestle launched a vegan egg alternative under the Garden Gourmet brand last summer, called vEGGie, along with a plant-based shrimp called Vrimp. It states that “R&D teams are also exploring novel solutions for affordable, time-stable protein blends that can be used as meat …

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