Impossible Ranch

© Impossible Foods

Company News

Impossible Repurposes Former Cattle Farmland Into “First-of-its-Kind” Project Impossible Ranch

Today, Impossible Foods has announced its newest endeavor: the Impossible Ranch. The “first-of-its-kind” project in the plant-based industry is located on a 70-acre former cattle ranch in South Carolina. The land will be repurposed to cultivate crops essential to Impossible Foods’ product range and a rescue initiative that provides a sanctuary for rescued cattle. Partnering with the family that has tended the land for generations, Impossible Foods seeks to honor the property’s heritage while promoting a renewed focus on sustainable agriculture. Impossible Ranch is part of the company’s recently revamped brand identity and food-centric approach, which aims to present Impossible products as not only environmentally friendly but also akin to traditional meat in texture and taste. As part of this rebrand, the company recently transitioned …


Atomo Coffee

© Atomo Coffee


Atomo Coffee Expands Upcycled, Beanless Coffee Availability Through Bluestone Lane Partnership

Seattle-based Atomo Coffee, which produces a beanless coffee alternative, has partnered with specialty coffee chain Bluestone Lane to distribute its espresso across all 58 of the chain’s locations in the United States. This new development marks a significant market expansion for Atomo, whose products were previously available exclusively at Gumption Coffee near Times Square in New York City. Atomo’s beanless coffee utilizes upcycled ingredients such as date pits, chicory root, and grape skin to replicate the molecular structure of traditional coffee. This method reportedly uses 94% less water and generates 93% fewer carbon emissions than conventional coffee production. Additionally, Atomo Coffee offers health benefits, including high antioxidant content and lower acidity. Ed Hoehn, Atomo’s chief operating officer, expressed the company’s approach to its distribution strategy …


VegWeek animal outlook

© Animal Outlook

Charity & Campaigns

VegWeek 2024: Alicia Silverstone and Tig Notaro Lead Call for Vegan Action

Animal protection organization Animal Outlook is hosting its 15th annual VegWeek this week, leading up to Earth Day on April 22. The week-long campaign encourages individuals to adopt a vegan diet through the VegPledge, promoting the environmental and health benefits of reducing animal product consumption. Currently, over 70000 people have taken the VegPledge. This initiative is supported by several local governments across the United States, including Washington, DC, and Hawaii, which have issued proclamations recognizing the connection between animal agriculture and climate change. New support has also emerged from cities like Annapolis, MD; Worcester, MA; and Pompano Beach, FL. Director of Outreach and Engagement at Animal Outlook, Jenny Canham, states, “By eating vegan, even if you start for just one week, you are taking action …


Lindt launches vegan truffles in USA

© Lindt

Sweets & Snacks

Lindt Launches Vegan Truffle Balls in the USA

Lindt LINDOR has launched a plant-based version of its popular Truffle Balls on the US market. The new vegan product range includes the flavors Non-Dairy OatMilk and Dark Chocolate OatMilk. The truffle balls complement the Lindt CLASSIC RECIPE oat milk bars launched in 2022 and expand the company’s vegan range. They are intended to offer a chocolate alternative for all consumers, not just those who avoid dairy products. “We wanted to create dairy-free truffles for all chocolate lovers, including those who avoid dairy products, are lactose intolerant or simply follow a more plant-based diet,” says Lindt Master Chocolatier Ann Czaja. The new dairy-free oat milk truffle balls from Lindt LINDOR are designed to offer a chocolate experience on a par with milk chocolate truffle balls. …


Christie Lagally Rebellyous Foods

© Rebellyous Foods


Rebellyous Foods’ Christie Lagally Joins Inc. Magazine’s Top Female Founders of 2024

Christie Lagally, the CEO of Seattle-based Rebellyous Foods, has been named as one of Inc. Magazine’s top Female Founders of 2024. This accolade groups her with other notable food tech entrepreneurs like Kimberlie Le of Prime Roots and Magi Richani of Nobell Foods in the Female Founders 250 list, which is compiled from thousands of candidates through three meticulous rounds of evaluation. The selection process focused on a range of both quantitative and qualitative criteria, assessing aspects such as revenue, sales growth, funding, and audience size, as well as social media presence and overall impact. This list exclusively features entrepreneurs at the helm of for-profit entities in the United States. Tackling major industry challenges Lagally, a former aerospace engineer and a senior scientist at the …


GFI state of the industry report plant-based


Market & Trends

GFI’s 2023 Industry Report Highlights Dynamics and Challenges in Plant-Based Sector

The Good Food Institute (GFI) has released its comprehensive 2023 State of the Industry Report, providing valuable insights into the plant-based food sector, which encompasses plant-based meats, seafood, eggs, and dairy. This year’s report reveals a dynamic industry landscape marked by both growth and setbacks amid fluctuating global markets and consumer trends. Here are the key insights from the report.  Market dynamic and consumer trends The industry saw a slight contraction in the US, with total retail sales of plant-based foods dipping to $8.1 billion from $8.2 billion in 2022. Data from SPINS, commissioned by the Good Food Institute and the Plant Based Foods Association, shows a decline in the US retail sales of plant-based meats both in terms of dollars (down 12 percent) and …


Alpine Bio Nobell Foods

© Alpine Bio

Cheese Alternatives

Alpine Bio Announces Rebrand from Nobell Foods, Secures New Patent in Dairy Alternatives

Alpine Bio, formerly known as Nobell Foods, announces a significant development in its business and technology strategy, revealing a corporate rebranding and the acquisition of a new US patent. The company, which produces animal-free dairy products through molecular farming, is now expanding its technological and market footprint. Nobell Foods has been focused on creating cheeses from plant-derived casein proteins but has shifted its corporate identity to better reflect its broader biomanufacturing ambitions. The rebranding to Alpine Bio aligns with the company’s vision to enhance its biotechnological capabilities in producing various plant-based proteins. Nobell Foods will continue to operate as a division of Alpine Bio. Alpine Bio announced the rebrand on social media today, stating, “Today marks a significant milestone in our journey as our platform …


Hodo Chili Crisp dip

© Hodo

Products & Launches

Hodo Plant-Based Chili Crisp Dip Comes Out on Top at Expo West

In February, Californian plant-based food brand Hodo launched a new range of creamy soy-based dips, featuring three flavors — Chili Crisp, Sambal Sweet Chili, and Zesty Lemon. Hodo recently attended Expo West, where it asked booth visitors to sample each dip and choose their favorite. Chili Crisp came out on top, and was praised for its taste, versatility, and spiciness. Inspired by Sichuan cuisine, the dip is made from shallots, chili flakes, Sichuan peppercorns, and shiitake mushrooms. “When it comes to trending flavors, Chili Crisp is hot,” said Hodo founder and CEO Minh Tsai. Sambal Sweet Chili was the runner-up, followed by Zesty Lemon. Made with organic, non-GMO soy, all three dips are protein-rich, nutrient-dense, and free of dairy, nuts, and gluten. They are said …


Macalat and MycoTechnology have partnered to create a sweet dark chocolate bar

© Macalat

Sweets & Snacks

Sugar-Free Mycelium Chocolate Described as Most Significant Innovation in Chocolate in a Century

US confectionery brand Macalat has introduced a vegan, organic, zero-sugar, sweet dark chocolate bar —  Organic Sweet Dark Chocolate — claiming it to be the most significant innovation in chocolate in the past 100 years. To achieve this breakthrough, Macalat has partnered with the mushroom innovator MycoTechnology to create a dark chocolate experience using a mycelium-derived flavor modulator called ClearIQ.   Produced using fermentation, ClearIQ is said to be an “incredible” and natural solution to eliminate the need for sugar, milk, or artificial sweeteners and mask the bitterness and astringency of dark chocolate. In addition, as a flavor amplifier, it enhances the full spectrum of cacao flavors while delivering a smooth texture. According to MycoTechnology, ClearIQ’s capabilities extend beyond chocolate to other F&B products, positioning it as …


Morningstar Farms and Gallo Salame

© Morningstar Farms & Instacart

Market & Trends

New Study Reveals Key Marketing Differences Between Plant-Based and Animal-Sourced Foods Online

A comprehensive study published in Business Strategy and the Environment by Suzannah Gerber, Sadie R. Dix, and Sean B. Cash, examines the marketing strategies of plant-based foods (PBFs) versus animal-sourced foods (ASFs) in the online grocery market in the United States. The research meticulously analyzed over 16,000 marketing and labeling content observations from seven leading US e-commerce grocery retailers, focusing on top-selling ASFs and closely matched PBFs. The study’s findings reveal several key insights that could significantly influence marketing strategies and regulatory considerations within the food industry. It found PBFs to be more robustly marketed, with an average of 47 claims per product compared to 28 for ASFs, demonstrating a focused effort on promoting product benefits both online and on packaging. PBFs tend to emphasize …


Better Balance Better Dog arrives in Chicago retailers

© Better Balance

Retail & E-Commerce

Award-Winning Better Dog Lands on Shelves at Chicago Grocery Stores Marking In-Store Retail Debut for Better Balance

Better Balance, a subsidiary of Sigma, headquartered in Spain and Mexico, announced recently that its Better Dog™ is now available at a number of Chicago grocery markets, including Cermak Fresh Market, Pete’s Market, and Tony’s Fresh Market. While the brand has previously focused on foodservice, with partnerships including Chicago’s Kale My Name restaurant and the Sushi Roll restaurant chain in Mexico, this launch marks the brand’s debut in traditional in-store retail. The favored plant dog in multiple regions The Better Dog, created with pea protein and free from gluten and soy, was first introduced in Spain in 2022. Five months later it became the number one selling product in the hot dog and sausage category, claims the brand. Additionally, upon its introduction at Kale My …


Atlantic Food Co

Courtesy of Atlantic Food Co

Cultivated Seafood

Atlantic Fish Co. Unveils the “World’s First” Cultivated Black Sea Bass Prototype

Cultivated seafood startup Atlantic Fish Co. has developed what it claims to be the world’s first cultivated black sea bass product. To share their milestone with the world, the team at Atlantic Fish Co. recently held a tasting at the North Carolina Food Innovation Lab (featured image) of its hybrid “bass bite.” The cultivated black seabass prototype marks a significant step forward in the company’s mission of producing sustainable seafood products using cell culture techniques.  Doug Grant, CEO of Atlantic Fish Co. shared: “Developing the world’s first cultivated black sea bass is a win for our company and consumers who want sustainable, ethical seafood. We will provide seafood that is also free of mercury, antibiotics, or microplastics.” Sustainable protein products Starting its journey in 2020, the Atlantic …


The Live Green Co. unveils two new functional ingredients from its precision fermentation division: GreenTAGs Human Milk Lipids for infant nutrition and GutRevyv Postbiotics for gut health.

Image courtesy of The Live Green Co.


The Live Green Co. Unveils Yeast-Derived Breast Milk Fat and Gut Health Postbiotic

The Live Green Co. (TLGC), a US food tech company headquartered in Boston since 2022, unveils two active functional ingredients developed with precision fermentation: GreenTAGs —  an analog of human breast milk fat known as OPO — and GutRevyv, a postbiotic for gut health. Human milk fat, mainly containing Triacylglycerols or OPO, plays a crucial role in infant development and health: It benefits nutrient absorption, supports neurodevelopment, boosts immunity, favors gut health, and promotes infant well-being. Yeast-derived, GreenTAGs is said to closely mimic the nutritional profile of this human milk fat providing essential nutrients for infants. The functional ingredient is described as a game-changing alternative to the commonly used vegetable oils in infant formulas, capable of bridging the nutritional gap between breast milk and formula feeding. CEO …


mother feeding baby

© Odua Images -


USDA Nutrition Program for Low-Income Women and Children Now Features Plant-Based Dairy

The Biden-Harris Administration, in collaboration with the United States Department of Agriculture’s Food and Nutrition Service (FNS), has announced significant updates to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), notably including the incorporation of plant-based yogurts and cheeses. The revisions, grounded in the latest scientific recommendations from both the National Academies of Science, Engineering, and Medicine (NASEM) and the Dietary Guidelines for Americans for 2020-2025, aim to enhance nutrition security and maternal and child health while providing increased flexibility for participants. The WIC program helps ensure good health for low-income pregnant women, new mothers, breastfeeding mothers, and children up to age five by providing food packages, vouchers, and nutritional education. The program reaches a significant portion of American families with young …


Pleese Cheese shreds

© Pleese Cheese

Cheese Alternatives

Pleese Cheese Partners with Performance Food Group for Nationwide US Expansion

Article amended 12 April to reflect Webstaurant’s shipping capabilities, at the company’s request. Pleese Cheese, a NYC-based plant-based pizza cheese brand, has announced a national expansion in partnership with Performance Food Group (PFG), a leading American foodservice distributor with a network of 150 hubs and 300,000 restaurants. The company creates plant-based cheese alternatives designed specifically for pizza, offering a delicious, melty option free from dairy, nuts, and soy. Crafted with a mixture of fava bean protein, potato, and coconut oil, its formulation prioritizes meltability. This cheese substitute adopts a clean label strategy, utilizing a minimal selection of natural ingredients. Following its launch in 2022, the company originally partnered with Webstaurant Store to serve the US foodservice market through ecommerce. However, it found that one of …


Cargill has partnered with Voyage Foods, a California-based food tech company that creates allergen and dairy-free spreads and cacao-free chocolates.

Courtesy of Cargill, image credit Noel Barnhurst

Sweets & Snacks

Cargill and Voyage Foods Partner to Upscale Confectionery Without Cocoa, Nuts, and Dairy

Cargill has announced a commercial partnership with Voyage Foods — a California-based food tech company that creates spreads and chocolates free from cocoa, nut, and dairy — to offer sustainable alternatives to popular sweet favorites. With demand for sustainable global confectionery products expected to rise, and as the cocoa crisis continues to deepen, Cargill will be the exclusive B2B global distributor for Voyage Foods, expanding its existing chocolate offerings with a new range of sustainable chocolate alternatives for the first time. The commercial partnership will also provide food manufacturers with allergen- and dairy-free nut flavor spreads for recipe formulation in the bakery, ice cream, and chocolate confectionery categories. Inge Demeyere, Managing Director, Bakery, Ice Cream and Chocolate Confectionery Europe at Cargill, shared, “This partnership is …


liberation labs precision fermentation plant

© Liberation Labs

Cultivated, Cell-Cultured & Biotechnology

Agronomics Invests $10M in Liberation Labs to Advance its 600,000 L Precision Fermentation Facility

Agronomics Limited (LSE: ANIC), the UK’s leading VC company focused on cellular agriculture and biomanufacturing, has invested $10 million in its portfolio company, Liberation Labs Holdings, a US biotechnology firm focused on large-scale precision fermentation manufacturing. The investment was part of a $12.5 million financing round, which was made through a Secured Convertible Promissory Note (SCPN) using Agronomics’ existing cash resources. Previous investor Siddhi Capital also joined the round to help fund the ongoing construction of Liberation Labs’s facility in Richmond, Indiana. Agronomics has invested $17.6 million in Liberation Labs, including $7 million to join the CDMO company on its mission to propel fermented proteins and other bio-based solutions. According to the announcement, Agronomics now holds a 37.5% stake in Liberation Labs. Jim Mellon, Executive …


unMEAT musabi luncheon

© unMEAT

Company News

UnMEAT Launches New Campaign Promoting Plant-Based Protein Alternatives

unMEAT, a leading plant-based protein brand, has launched its latest campaign, “Add Some Un—to Your Usual,” focusing on its canned products, affordability, and clean ingredients, seeking to capture consumers’ attention as awareness and sales of the brand continue to grow.  unMEAT’s journey into the US market began with the introduction of its canned luncheon meat at Walmart stores last January with the aim of targeting flexitarian consumers. The company also launched its vegan luncheon meat in Woolworths in Australia, priced competitively with conventional luncheon meat products. Additionally, UnMEAT was one of the first brands on the market with canned plant-based tuna, introduced in 2022, crafted from non-GMO soy protein. Owned by Century Pacific Food, Inc. in the Philippines, unMEAT cites its notable growth, tripling its …


Givaudan, MISTA, and Bühler, three top players in the food industry, reveal the establishment of a cutting-edge extrusion hub at the MISTA Innovation Center in San Francisco.

Inauguration of new extrusion hub at MISTA Innovation Center in San Francisco - Image provided

Manufacturing & Technology

Givaudan, MISTA, and Bühler Launch New Extrusion Hub for Plant-Based Products in USA

Givaudan, MISTA, and Bühler, three top players in the food industry, announce the launch of a cutting-edge extrusion hub at the MISTA Innovation Center in San Francisco, USA. The new facility advances MISTA’s capabilities in driving food innovation, while Givaudan and Bühler have teamed up to provide a platform for conducting product development trials for extruded products.  The hub features a 30mm twin-screw Bühler extruder capable of high and low-moisture extrusion, making it suitable for various products, including plant-based meats, cereals, and snacks. According to the announcement, the facility’s extruding equipment is larger than benchtop extruders and offers a high output capacity of 50 kilograms per hour. By leveraging these capabilities, companies can translate their trials into full-scale production equipment. At the same time, they …


Veg.edible owners

© Veg.edible

Food Service

Veg.edible Breaks New Ground in Omaha as City’s First Kosher Vegan Eatery

Veg.edible, which opened its doors at the end of last year, has now been officially certified as the first kosher vegan restaurant in Omaha, Nebraska. Under the supervision of Rabbi Mordechai Geiger and Rav Tal, Veg.edible has obtained Kashrut, ensuring adherence to Jewish dietary laws. Founded by Stacie Van Cleave and Matt Hyde, Veg.Edible aims to provide a quick and casual dining experience that caters to a variety of dietary preferences and restrictions, including vegan, gluten-free, and nut-free options. All dishes are free from animal products and by-products, including meat, dairy, lactose, and gelatin. Ingredients such as sugar are sourced without the use of bone char. Growing demand for kosher vegan options The demand for alternative protein sources is growing among consumers, including those who …