Eat Differently Launches Huge Billboard Campaign Across LA Exposing Falsehoods Peddled by Dairy Industry
A new campaign by Eat Differently, a public service resource encouraging plant-based eating, is challenging long-held consumer beliefs about the dairy industry. Titled “Got My Mom’s Milk? I Didn’t,” the campaign seeks to expose the often glossed-over realities of dairy cows and their calves and foster a broader understanding of dairy production practices. With over 20 billboards strategically placed in key locations around Los Angeles, including the highly trafficked 405 Freeway, the Hollywood and Highland intersection, and near the Los Angeles International Airport, the campaign is anticipated to have high visibility. Lori Amos, founder of Scout 22, an advertising agency working with Eat Differently, articulated the campaign’s core message: “The messaging featured in this campaign negates the falsehoods that have been peddled by the dairy …