The Bettering Company Secures $6.7 Million in for Luxury Vegan Cannabis Edibles
The Bettering Company, a Chicago-based luxury cannabis edibles brand, has announced the successful completion of a $6.7 million funding round, propelling its total funding to $11 million. Founded by Mark Cozzi and Drake Nickell, the company is set to launch its THC-infused gummies in the fall of 2023, with initial plans to hit dispensaries across Illinois. The funding, which encompasses investments from experienced venture capitalists, cannabis industry specialists, and consumer packaged goods investors, will be allocated toward two primary objectives. Firstly, the completion of The Bettering Company’s state-of-the-art commercial kitchen facility in Rockford, Illinois, is a priority. Secondly, the company intends to bolster its management team by recruiting top-tier talent in sales, marketing, and food production. The cannabis market In 2022, Americans spent an estimated …