Daiya Hosts 90s-Themed Pop-Up to Promote Dairy-Free Pizza in NYC
Dairy-free cheese leader Daiya organized a 90s-themed pop-up event last Friday in New York City to promote its dairy-free pizza offerings. Dubbed “Crustbuster,” the event took place at SoHo’s Upside Pizza and attracted more than 500 attendees, including food influencers and local comedians. The event was designed to address what the company has termed “FOMOO” — the “fear of missing out on dairy.” According to Daiya, skepticism about taste remains a primary obstacle for consumers considering dairy-free options. To counter this, the company showcased its revamped pizza line made with the Daiya Oat Cream™ Blend, which it claims replicates the taste and texture of traditional dairy-based pizzas. John Kelly, chief marketing officer at Daiya, explained the purpose of the event, stating, “We’ve worked tirelessly to …