Texas: Latest Plant-based and Cellular Agriculture Market News from Texas on vegconomist

BioWell Assumes Control of Texas BioTechnology’s Pilot Facility to Address Biomanufacturing Gaps

May 12, 2025

BioWell, a nonprofit accelerator based in Houston, has officially assumed control of the Texas BioTechnology pilot facility in Richmond, Texas. The 33,000-square-foot plant is now the largest publicly accessible industrial biomanufacturing facility in the US, offering critical resources for scaling up biotechnological processes. With 13,000 liters of fermentation capacity, the facility provides contract development and manufacturing services, along with advanced laboratory spaces and bioprocessing equipment. Veronica Breckenridge, founder of BioWell and First Bight Ventures, commented on the strategic importance of the new partnership, noting that the facility offers an operational platform to support startups, research institutions, and industry leaders in biomanufacturing. Breckenridge stated, “Our involvement in this initiative comes at a pivotal moment. The National Security Commission on Emerging Biotechnology (NSCEB) recently published a comprehensive …

Organisations and brands:

Biowell

Food Service

Pourable Plant Milk Mozzarella from Miyoko’s Now Available at DoubleDave’s Pizzaworks

January 22, 2025

Miyoko’s Creamery, a producer of plant-based dairy alternatives, has announced a partnership with DoubleDave’s Pizzaworks, a regional pizza chain in the US with locations in Texas and Oklahoma. The collaboration introduces Miyoko’s Pourable Plant Milk Mozzarella as a dairy-free option for customers to add or substitute on any menu item. DoubleDave’s Pizzaworks, known for its menu items such as Peproni Rolls® and Philly Cheesesteak Stromboli, views the partnership as an opportunity to expand its offerings to include more inclusive options. Marc Asmussen, director of sales, food service at Miyoko’s Creamery, commented on the partnership: “This collaboration marks a significant step in making delicious, sustainable, and accessible dairy-free options available to even more pizza fans. Because we believe that great food should not only taste amazing …

Organisations and brands:

Miyoko's Creamery

Image courtesy of Better Balance

Retail & E-Commerce

Better Balance’s Gluten & Soy-Free Plant-Based Dogs Hit Gelson’s 27 Locations in LA County

August 29, 2024

Better Balance, Sigma‘s global plant-based food brand, announces the launch of its latest release — the Better Dog — at all 27 Gelson’s Markets locations across Los Angeles County, from Santa Barbara to Pacific Beach. The Better Dog is a gluten and soy-free alternative made from pea protein. The brand claims that it has quickly become a favorite among consumers and industry experts for its superior taste and texture. The product earned various accolades after its initial launch in Spain in 2022 and its US debut in Chicago’s foodservice scene this February. Gelson’s will offer two SKUs: the Jumbo pack, featuring two extra-long hot dogs, and the Classic, a five-pack of traditional-sized hot dogs. Ana Guerra, Head of US for Better Balance, shares, “As we …

Organisations and brands:

Better Balance

Courtesy of MALK Organics

Interviews

MALK Organics: “Our Mission is to Offer the Cleanest, Healthiest Plant-Based Milk Options Available”

July 3, 2024

Challenger brand MALK Organics was founded in 2015 in vibrant Austin, Texas, and since then has carved a niche for itself in the area of clean-label plant milks, earning a strong reputation, loyal following, and not least, the accolade of the fastest-growing plant-based milk in the USA.* In the past twelve months, MALK reports that it has “remained the #1 fastest-growing plant-based milk across all markets and has more than doubled distribution” of its ultra-clean nut milks and creamers, free from artificial additives, preservatives, and carrageenan. We were excited to catch up with CEO Jason Bronstad to understand the secret to MALK’s success and find out how the company will invest the $7M raised in its recent Series B2 round. Tell us about MALK Organics’ …

Organisations and brands:

Malk Organics

Milk- and Dairy Alternatives

MALK Organics, the “Fastest-Growing” Plant Milk Brand, Launches ‘Cleaner Creamers’ on Back of Recent Funding Round

May 23, 2024May 23, 2024

Austin, Texas-based MALK Organics, founded in 2015, has expanded its product portfolio with three plant-based creamers — Vanilla Almond, Caramel Almond, and Lightly Sweetened Oat — following its latest funding round completed this March. According to a press release, MALK has “remained the #1 fastest-growing plant-based milk across all markets and has more than doubled its distribution” in the past year. This claim is seemingly supported by various publications and market intelligence reports stating the company has “grown faster than the industry average”, a market report listing the brand as a leading player in the market, and a Forbes piece describing its revenue growth last year. We have reached out to MALK to discuss further. The interest in MALK’s products, certified organic and containing 3-5 …

Organisations and brands:

Malk Organics

©All Y'alls Foods

Company News

All Y’alls Foods Introduces Compassion Reward Program & New Cookbook, Teases Upcoming Product Launch

May 1, 2024

Plant-based jerky producer All Y’alls Foods has launched a rewards program, its first-ever cookbook, and has teased an upcoming new product. The brand, which is proudly Texan and whose founder Brett Christoffel last year outlined his vision of Texas as an epicenter for plant protein, now begins the initiative “Online Compassion Corral”. This entails a rewards program to encourage customers to integrate more compassion and kindness into their daily lives by performing compassionate acts, which are then converted into points. Customers can also earn points for creating an account, referring friends, shopping online and following on social media. With the Compassion Corral, All Y’all is rewarding customers for making a positive difference in their communities, from putting up a bird feeder in the garden to …

Organisations and brands:

All Y'alls Foods

©Hendraxu- stock.adobe.com

Agriculture / Agribusiness

Mung Beans in the Meat-Loving State: Texas Explores Mung Bean Cultivation for Plant-Based Foods

December 12, 2023

Texas A&M AgriLife Research, in collaboration with AgriVentis Technologies, is exploring the adaptability of mung beans in Texas, a state known for its substantial meat production and consumption. The initiative, led by Dr. Waltram Ravelombola, an organic and specialty crop breeder, involves conducting variety trials across Texas to find suitable mung bean varieties that thrive in the state’s diverse climates. Mung beans, primarily grown in small acreages in Texas, Oklahoma, and California, have garnered interest due to their health and environmental benefits, along with their various applications in plant-based protein products. They are a high-quality protein source and also contribute positively to crop rotation and soil health. The majority of mung bean crops are currently grown in South Asian countries, including India, China, Myanmar, and Indonesia. …

Politics & Law

Tofurky Continues Pushback on Alternative Meat Censorship Laws in the United States

September 13, 2023

In recent months, a growing discussion has emerged in the United States surrounding the enforcement of alternative meat censorship laws. These laws, designed to regulate the labeling of plant-based and cultivated meat products, have faced legal challenges from advocacy groups and plant-based food companies, with Tofurky, the Animal Legal Defense Fund (ALDF), and the Good Food Institute (GFI) taking the lead in opposing them. In Texas, the governor signed a labeling law for plant-based and cultivated meat in May. This law, which went into effect on September 1, 2023, mandates that products resembling traditional animal-derived items are prominently labeled with their nature as plant-based or lab-grown. Tofurky, represented by ALDF and GFI, has filed a legal challenge against this law, arguing that its requirements are …

Organisations and brands:

Animal Legal Defense Fund

The Good Food Institute (GFI)

Tofurky

Brett Christoffel. © All Y'alls Foods

Meat- and Fish Alternatives

All Y’alls Foods Founder Outlines the Potential of Texas as an Epicenter of Plant Protein Production

August 4, 2023

Brett Christoffel, founder and CEO of Texan plant-based jerky brand All Y’alls Foods, has said that his home state has the potential to become a key player in plant-based protein manufacturing and innovation. While Texas is largely known for producing beef, cotton, and petrochemical products, Christoffel points out that the state is also the US’ largest generator of wind energy and its second-largest solar energy producer. He believes people are beginning to think differently about sustainability, becoming more open-minded — and this could open the door for new business models, such as growing and manufacturing plant-based proteins. Producing more plant-based foods and less beef could also help to save water, in a state that notoriously struggles with drought. There are already signs of change, with …

Organisations and brands:

All Y'alls Foods

©All Y'alls Foods

Investments & Acquisitions

All Y’alls Foods Secures First Investment to Scale Up Plant-Based Jerky

May 25, 2023

Plant-based jerky brand All Y’alls Foods announces it has received an investment from Dr. Rizwan H. Bukhari, MD as part of a $1 million Simple Agreement for Future Equity (SAFE) note raise. Dr. Bukhari, a vascular surgeon, will also serve as the brand’s medical adviser. According to All Y’alls Foods, it intends to use the investment to accelerate its growth. “I am excited to join forces by investing in and becoming All Y’alls Foods medical adviser to help promote and develop healthier alternatives to animal-based products,” stated Dr. Bukhari, who is board certified in lifestyle medicine and owns the North Texas Vascular Center. Based in Texas, All Y’alls sells a line of meat-free jerky snacks and Big Crunchy Bacony Bits. In 2022, the company reported …

Organisations and brands:

All Y'alls Foods

©Hart House

Fast Food

Kevin Hart to Open “Hart House” Drive Thru in LA, While Slutty Vegan Prepares to Launch First Texas Location

May 15, 2023

This month, two of the biggest-trending names in fast food – Kevin Hart’s Hart House and Pinky Cole’s Slutty Vegan – are expanding their brands with breakthrough launches in California and Texas. In Los Angeles, superstar actor and comedian Kevin Hart is preparing to open two new locations of Hart House – an all-vegan concept he launched in 2022. Opening May 23, the first of these (and third overall) is located on the famed Sunset Boulevard, where it reportedly replaces a former McDonald’s and will feature the brand’s first-ever drive-thru. Inside, Hart House Hollywood offers a 2,130 sq ft space with 24 interior seats and 16 outdoor seats. The menu, originally created with a former Burger King chef, will feature Hart House’s curated plant-based sandwiches …

Organisations and brands:

Hart House

Slutty Vegan

Credit: Photo by Ruben Reyes

Politics & Law

Texas Passes State Bill to Stop “Deceptive Labeling” of Alt Protein Products

May 5, 2023

Texas – America’s largest cattle-producing state – has passed State Bill 664, which will require meat alternatives to be labeled with qualifying terms such as “analogue, meatless, plant-based, made from plants” or “cell-cultured”, “lab-grown”, or similar language. According to the bill’s authors and proponents, SB 664 aims to prevent plant-based and cultivated meat companies from making misleading claims about their products and deceiving consumers. On May 2, the bill passed the Texas state legislature and has been sent to Governor Greg Abbot for his signature. According to the Texas Farm Bureau, which supported the measure, the bill defines meat as “any edible portion of a livestock carcass that does not contain lab-grown, cell cultured, insect or plant-based food products.” The definition of livestock is limited …

©GoodPop

Sweets & Snacks

GoodPop Launches Fudgy Oatmilk-Based Dessert Bars in Four Nostalgic Flavors

February 17, 2023

GoodPop, the Austin Texas-based producer of frozen treats, launches its first line of fudgy oatmilk-based frozen dessert bars in four flavors. The bars are non-dairy and gluten-free, Non-GMO Project Verified, contain 130 calories or less and are made with organic and fair-trade ingredients. The brand was conceived in 2009 by University of Texas student Daniel Goetz, initially launching natural frozen fruit bars into farmers markets, and now seeing success throughout natural and specialty retailers in 40+ states across the United States. GoodPop produces better-for-you frozen treats made without artificial colors, flavors and preservatives, is a certified B Corp and states it is the best-performing better-for-you novelty brand. The new dairy-free line debuts with four flavors: Fudge n’ Vanilla Crunch: A creamy oatmilk bar offering a …

Organisations and brands:

GoodPop

Company News

SunOpta Opens $125M ‘Mega Facility’ in Texas to Double Plant-Based Milk Business

February 11, 2023

SunOpta (Nasdaq: STKL), a leading producer of healthy foods and beverages, announces the opening of a $125M plant-based beverage production facility in Midlothian, Texas. According to SunOpta, the new ‘mega facility’ will create 175 jobs and strongly expand the company’s manufacturing capabilities, allowing it to double its business by 2025 compared to 2020. Strategically located in Texas, the new production facility currently features 285,000 square feet, where it will manufacture the company’s entire suite of plant-based milks and creamers, along with tea and other products. The facility will also offer a range of package sizes and formats, including 16-ounce and 32-ounce packages primarily used in retail, food service, and e-commerce, and 330-milliliter packages typically used for high-protein nutritional beverages. In the future, SunOpta states the …

Organisations and brands:

Hain Celestial

SunOpta

Beverages

Vita Coco Barista MLK Launches Exclusively With Alfred Coffee in LA, SF & Austin

February 10, 2023February 10, 2023

The Vita Coco Company, Inc. (NASDAQ: COCO), a leading provider of healthy beverages and well-known for its popular coconut water product, has launched Vita Coco Barista MLK, exclusively with the LA-based Alfred Coffee chain. The uber-trendy Alfred Coffee also offers the PBBS, a Plant-Based Breakfast Sandwich featuring Impossible Sausage, folded JUST Egg and Violife Cheddar on a vegan potato bun. The new Vita Coco barista mlk product is made from a blend of coconut water and coconut cream, is gluten-free, dairy-free, soy-free, and non-GM. As part of the partnership, all Alfred Coffee locations across Los Angeles, San Francisco and Austin will offer Vita Coco Barista MLK on its menus, and customers can add it to their beverages at no extra charge. New Coconut Date …

Organisations and brands:

Alfred Coffee

Vita Coco

Vita Coco Barista MLK

Products & Launches

Crafty Counter Launches Plant-Based Hard Boiled WunderEggs at US Whole Foods Nationwide

January 19, 2023January 19, 2023

Plant-based innovator Crafty Counter announces its egg-free Hard Boiled WunderEggs are launching into US Whole Foods Markets nationwide. Available in ready-to-eat packs of six, the company claims its products are the first plant-based boiled eggs to be made in the US. Featuring simple, “closer to Earth” ingredients, WunderEggs are said to look, feel and taste just like chicken eggs while offering a wholesome and nutritious egg alternative. Made with cashews, almonds and coconuts, the nut-based eggs are also free of seven of the top eight allergens. As vegconomist reported in 2021, WunderEggs have a realistic “white” and a “yolk” and include other ingredients like probiotics, coconut milk, agar-agar, nutritional yeast, turmeric extract, and black salt. Plant-based pivot According to Crafty Counter, 2023 marks the company’s …

Organisations and brands:

Crafty Counter

Whole Foods

WunderEggs

©Earth Burger

Gastronomy & Food Service

In First Expansion, Texas-Based Earth Burger Opens Digital Restaurant in Dallas

January 17, 2023January 17, 2023

Earth Burger, an award-winning vegan burger chain based in San Antonio, Texas, is opening a digital restaurant in Dallas, marking the brand’s first expansion beyond the state’s South Central region. The new concept will be available to order at Oomi Digital Kitchen, a digital food hall located at 3510 Ross Ave. in Dallas. Debuting on January 17th, Earth Burger’s menu will feature its signature Ranchero, Classic Burger and Chik-n Sandwich, as well as the Breakfast Warp Wrap, Tater Tots, and popular Crinkle French Fries. The company notes all of its burgers and sandwiches are made to order, along with fresh housemade sauces. Founded in 2014, Earth Burger describes itself as one of the first concepts to serve 100% plant-based fast food, and now operates three …

©Y'alls Foods

Company News

Plant Jerky Brand All Y’alls Foods Reports 100% Year-Over-Year Sales Growth

December 16, 2022

Plant protein brand All Y’alls Foods announces it has achieved it highest sales month yet, with Amazon sales of its jerky and bacon bits exceeding last year’s totals by 100%. Based in Texas, All Y’alls sells a range of products including It’s Jerky Y’all and Big Crunchy Bacony Bits. The company states its online sales are experiencing strong growth, especially on Amazon, where year-over-year sales more than doubled in November. “Amazon has grown into a vital part of All Y’alls sales,” said All Y’alls Foods founder and CEO Brett Christoffel. “The size and reach of the audience, the number of folks seeking what we offer, and the repeat purchases have made it a viable channel that continues to support our growth in the plant-based proteins …

Organisations and brands:

All Y'alls Foods

Amazon

Products & Launches

Skinny Butcher Debuts Crazy Crispy Chick’n Line at H-E-B Stores Throughout Texas

November 4, 2022November 3, 2022

Plant-based poultry brand Skinny Butcher announces it best-selling chicken alternatives are now available at H-E-B supermarkets across Texas. The latest rollout continues strong retail growth for the brand, which launched in US Walmart stores nationwide last May. H-E-B shoppers can now find Skinny Butcher tenders, nuggets and breasts in their local stores’ frozen aisle. The grocer is also offering $1 off Skinny Butcher items from Nov. 12-16 and then again from Jan. 4-17. Made from pea protein, vegetable fibers, and a proprietary spice blend, Skinny Butcher’s plant-based chicken features extra-crispy double breading and a tender inside. Its soy- and palm oil-free product line includes Crazy Crispy Chick’n Breasts, Tenders, Nuggets and Patties. Popular nuggets Last spring, Skinny Butcher partnered with Netflix’s hit show “Stranger Things” …

Organisations and brands:

H-E-B

©Earth Burger

Gastronomy & Food Service

Texas: Earth Burger Partners with Sinelli Concepts to Launch US National Franchising

October 21, 2022October 21, 2022

Sinelli Concepts International, the parent company to hundreds of global restaurants and businesses, announces a partnership with Texas-based restaurant chain Earth Burger to launch national franchising across the US. Aiming to “change the future of fast food”, Earth Burger will hold a launch party on Nov. 10th to showcase its brand to potential franchisees. According to Sinelli, which has helped launch successful concepts such as Which Wich Sandwiches, Genghis Grill and Paciugo Gelato, Earth Burger has already attracted strong interest and received hundreds of franchising inquiries. Founded in 2014 in San Antonio, Earth Burger is led by award-winning chef Mike Behrend and serves a healthier, fully plant-based take on classic fast food. Its menu ranges from the signature Earth Burger (made with Beyond Meat) to …

The vegconomist-newsletterinformation for decision-makers

The vegconomist-newsletter
information for decision-makers