Chile

NotCo LATAM

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Tourism & Travel

NotCo Partners with LATAM Airlines to Offer NotBurger & NotChicken Aboard Domestic Flights

Chilean foodtech company NotCo and LATAM Airlines Group have announced the introduction of NotCo’s plant-based products in the Premium Economy cabin of LATAM’s domestic flights in Chile as part of a menu update. This partnership will see the integration of six unique sandwich options into LATAM’s in-flight service, crafted through a joint effort between the airline’s chefs and NotCo. The menu options, which will vary weekly, feature NotCo’s plant-based products, including NotMila, NotChicken, and NotBurger, in combination with a variety of other ingredients. Max Silva, the country manager of NotCo in Chile, stated, “Getting on board LATAM planes is simply a dream for the company. Bringing the revolution and innovation that so distinguishes us to a company of such magnitude as LATAM makes us feel …

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The Live Green Co. unveils two new functional ingredients from its precision fermentation division: GreenTAGs Human Milk Lipids for infant nutrition and GutRevyv Postbiotics for gut health.

Image courtesy of The Live Green Co.
Fermentation

The Live Green Co. Unveils Yeast-Derived Breast Milk Fat and Gut Health Postbiotic

The Live Green Co. (TLGC), a US food tech company headquartered in Boston since 2022, unveils two active functional ingredients developed with precision fermentation: GreenTAGs —  an analog of human breast milk fat known as OPO — and GutRevyv, a postbiotic for gut health. Human milk fat, mainly containing Triacylglycerols or OPO, plays a crucial role in infant development and health: It benefits nutrient absorption, supports neurodevelopment, boosts immunity, favors gut health, and promotes infant well-being. Yeast-derived, GreenTAGs is said to closely mimic the nutritional profile of this human milk fat providing essential nutrients for infants. The functional ingredient is described as a game-changing alternative to the commonly used vegetable oils in infant formulas, capable of bridging the nutritional gap between breast milk and formula feeding. CEO …

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NotCo wins appeal in Chile as court rules in favour of using the word 'milk'

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Politics & Law

“NotCo is Officially NotGuilty” – Chilean Unicorn Defeats Dairy Union as Court Allows ‘Milk’ on NotMilk Labels

After filing an appeal against a court ruling prohibiting using the NotMilk trademark in Chile, NotCo has received positive news. As reported by local media, the Court of Appeals of Valdivia revoked the first instance’s sentence and rejected the lawsuit filed by the Association of Milk Producers of the Los Ríos Region, which accused NotCo of unfair competition for using the name milk on its plant-based beverages.  “We’re officially NotGuilty,” Matias Muchnick, founder and CEO, shared on social media.  The legal action against NotCo started in 2020, and last May, the court ruled in favor of the dairy union, mandating the cessation of any branding or imagery related to the dairy industry.  However, NotCo fought back and, during the appeal, presented a study by Cadem, the country’s …

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A man holding multiple NotMilk products

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Politics & Law

NotCo Challenges Dairy Allegations in Court: 99% of Consumers Know it’s NOT MILK

In a recent appeal against a court ruling prohibiting the use of the NotMilk trademark in Chile, NotCo presented a study by Cadem, showing that most consumers understand that NotMilk is a plant-based beverage despite its branding and packaging displaying the word “milk,” reports La Tercera. Cadem, the country’s leading market research and public opinion company, demonstrates in its Analysis of the reception of the NotMilk product by consumers in Chile that only 0.1% of participants believe that NotMilk comes from a cow. The legal battle began in late 2020 when the dairy farmers union Aproval (Los Ríos Region Milk Producers’ Association) filed a lawsuit alleging “unfair competition” and accusing the food tech company of capitalizing on the reputation of milk and confusing consumers. Last May, the court’s …

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Melt Pizzas collaborates with NotCo

Image: Melt Pizzas/NotCo
Food Service

NotCo Partners With Chile’s Melt Pizzas to Launch Two Vegan Pizzas Topped With NotCheese

Chilean food tech company NotCo has partnered with Melt Pizzas, a popular Chilean restaurant chain, to develop two plant-based pizzas. Both pizzas — The Vegan Pesto Margarita and the Vegan Veggie — are topped with NotCo’s mozzarella-style plant-based NotCheese. The Vegan Pesto Margarita also features cherry tomatoes and vegan pesto, while the Vegan Veggie is topped with red onion, green pepper, mushroom, black olives, corn, and tomato. Melt Pizzas said it chose NotCheese because the product’s melting properties are superior to other vegan cheeses, hinting that it may also roll out more options using the cheese alternative in future. The chain added that it has previously offered four vegan pizzas, which have all been a “complete success”, as the trend towards plant-based foods continues to …

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Delivery Services

Vegan Food Delivery Soars in Chile as Uber Eats Sees 45% Increase in Vegan Offerings

To celebrate Vegan World Month with good news, the charity Veganuary and Uber Eats have revealed positive findings from their latest research on vegan food delivery in Chile: more restaurants are offering vegan food on the app. Figures from the analysis show that the vegan category of Uber Eats has experienced a 45% increase compared to the previous year. And interestingly, it has already surpassed the 2022 growth mark so far this year.  “We have seen that there is a great interest on the part of app users to open up to new options. At the same time, restaurants and associated businesses have made an effort to satisfy these new consumer trends, offering much more. Therefore, we believe that this is a trend that will continue to grow”, says Verónica …

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Santiago games 2023 logo

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Fairs & Events

Athletes at the Pan American Games Santiago 2023 Have Vegan Options for the First Time

The celebration of the Pan American Games starting today and ending on November 5 for the Pan American Games and from November 17-26 for the Parapan American Games will feature a varied offer that will include vegan options for the first time. For context, in Chile, 43% of consumers recently stated they are reducing their consumption of animal-based foods, and in another study, 73% responded that they are likely or very likely to consume a plant-based product given that it is of equal or better nutritional quality than the animal-based alternative. This initiative has counted on the collaboration of the Santiago 2023 Corporation and the Vegetarianos Hoy Foundation, which has actively participated in the review and suggestions to veganize some of the planned menu preparations. …

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A supermarket cart with vegan products

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Market & Trends

Vegetarianos Hoy Celebrates Milestone of 2,000 Certified Vegan Products in LATAM

Vegan products certified by the NGO Vegetarianos Hoy have reached historic figures, highlighting the growth of the vegan movement in Latin America. According to the organization, over 2000 products from have been registered with the V-Label and the Vegan Seal across seven LATAM countries. The Santiago de Chile-based foundation announced the positive news within the framework of the region’s most important fairs of the F&B sector: the Food Tech in Mexico and Espacio Food & Service in Chile.  “The Foundation has registered sustained growth over the past 5 years in its vegan certification program and we are pleased today to announce this new milestone of more than 2,000 certified products in Mexico, Colombia, Ecuador, Chile, Argentina, Panama, and Costa Rica,” announced Ignacia Uribe, GD and …

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Nestle Maggi Veg

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Products & Launches

Nestlé Announces New Shelf-Stable Line in Chile After Registering 333 Plant-Based Patent Applications

Nestlé, the world’s largest food and beverage company, is expanding its plant-based portfolio with the launch of a range of shelf-stable plant-based meat products for the Chilean market. These new items, launched under the brand name Maggi Veg, are certified vegan and include the company’s first shelf-stable plant-based mince meat made from soy.  The launch is part of Nestlé’s efforts to expand its plant-based offerings and give consumers more options for affordable alternatives to meat. The new product line bulks out the company’s plant-based portfolio, which features plant-based eggs, chocolate, and plant-based toddler milk. “We continue launching plant-based products in many regions of the world to offer people tasty, nutritious alternatives to meat that they can enjoy with family and friends,” said Torsten Pohl, Global …

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Fotortec

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Company News

Chilean Biotech Fotortec Partners with Sustainable Firms to Introduce Food Waste Upcycling Technology in Sweden

Chilean biotech Fotortec announces a partnership with Swedish consultancy firms A Better Future AB and Xylo Sweden AB to introduce its innovative food waste upcycling technology and mushroom-based ingredients into the Swedish market.  Fotortec aims to redefine waste by repurposing food waste or by-products into new and valuable items. The company has developed a scalable technology for cultivating mushrooms using food waste. These mushrooms can be transformed into beneficial ingredients, including flavor enhancers, protein isolates, fertilizer, energy-boosting methane gas, animal feed, and raw materials suitable for packaging. The company franchises its technology to third parties and this collaboration marks Fotortec’s expansion into the Nordics. Better Future AB and Xylo Sweden AB will represent Fotortec in Sweden, promoting sustainable and circular solutions for the region, aligning with their sustainable future goals. “This …

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drawing of a black chicken crossed in purple purple on a yellow background

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Market & Trends

46% of Chileans Are Decreasing Consumption of Animal-Based Foods

Market research company Ipsos, together with the international organization Vegetarianos Hoy, has launched the report “Estudio de Opinión Pública: Alimentación y Productos de Origen Animal“, which regards the opinion and practices of the Chilean population regarding their dietary choices. This year there was a significant increase in those who reported having tried to reduce their consumption of animal-based foods, from 36% in 2021 to 46% in 2023. Among those who have tried to reduce their intake of animal foods, 75% (-7%) have reduced their consumption of red meat, 66% (-8%) pork, and 25% (-6%) chicken or turkey. While in derived foods, 27% (-5%) tried to reduce their intake of cheese, 24% (+4%) of milk, and 14% (-4%) of eggs. 6% of the population identify as …

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Notco Plant-Based Products

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Market & Trends

Ipsos Survey: A Huge 73% of Chileans Would Consume Plant-Based Products

Market research company Ipsos, along with non-profit Vegetarianos Hoy, has published a report titled “Public Opinion Study: Plant-based Foods”, regarding the knowledge and consumption of meat-free foods in Chile. The survey reveals that 73% are likely or very likely to consume a plant-based product of equal or better nutritional quality than the animal-based alternative, an increase of 12 points compared to the previous survey. In addition, 72% would buy plant-based products at similar or even lower prices than animal-based products. The plant-based situation in Chile Interest in plant-based foods is growing in Chile. For example, as we reported in January, product sales in the Horeca segment grew by an impressive 41% in 2022. Sadly, however, the Chilean government recently passed a bill to redefine the …

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NotCo appeals lawsuit against its trademark NotMilk

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Politics & Law

NotCo Fights for NotMilk Trademark Following Dairy Lawsuit in Chile

Yesterday Chilean giant NotCo announced that in the next few days, it will appeal against a ruling prohibiting the use of the NotMilk trademark in Chile.  At the end of 2020, Aproval, the Valdivia dairy farmers union, filed an “unfair competition” lawsuit to the 1st Civil Court of Valdivia, accusing NotCo of taking advantage of “milk’s prestige.”  Aproval argued that NotMilk’s advertising strategy uses the word milk to sell its product and, at the same time, disqualifies natural milk, saying it is harmful to health and the environment. The court, which ruled in favor of the dairy union, ordered the “cessation and prohibition of the use of any mark, labeling, distinctive or image, of any nature (whether on the packaging of its product or in …

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Burger with Seitán del Bueno alt meat

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Politics & Law

Chile Passes Bill Banning Meaty Terms to Safeguard Meat Industry

On April 17th, Chile‘s government passed a bill to redefine the concept of meat and prohibit meaty terms for non-animal origin products, including plant-based foods. The bill proposes that words such as hamburger, chorizo, sausage, or jerky, for example, cannot be used to describe, promote, or market foods that contain a higher proportion of vegetable matter than meat. Vegetarianos Hoy, an international organization working in Latin America to promote plant-based diets (check its guide on vegan products in LATAM ), called on the country’s organizations and brands operating in the plant-based industry to make a statement.  Last Friday, seven organizations, including ReVeL Foods, Vegusta, VegMonkey, Rikü, Pow! Foods, Seitan del Bueno, Carno, and Vegetarianos Hoy, signed an official document titled NO to the law against products of …

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NotMilk high protein

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Beverages

NotCo Aims to “Change the Rules of the Game” With High Protein NotMilk Launch

NotCo, the Chilean foodtech specialized in plant-based alternatives to products across multiple categories, continues its unstoppable expansion with the launch of High Protein NotMilk in Chocolate and Peanut Butter flavors. Offering 15 grams of protein per serving, the objective of the launch is to offer options to fitness and sports lovers. According to the company, this option has been created to “change the rules of the game” and contains more protein than some animal products. This drink also contains soy protein, pea protein, pineapple juice concentrate, coconut oil, sunflower oil, calcium carbonate, cabbage juice concentrate, vitamin D2 and vitamin B12. High Protein joins the NotMilk category portfolio, together with NotMilk Original, NotMilk Zero Sugar, NotMilk Low Fat, NotMilk Chocolate and NotMilk Café Caramelo, available in …

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A supermarket cart with vegan products

© Vegetarianos Hoy
Studies & Numbers

Ranking of Vegan Products in LATAM Supermarkets is Measured For First Time

The availability of vegan products in LATAM retail has been measured for the first time in a study carried out by the foundation Vegetarianos Hoy in collaboration with the Albert Schweitzer Foundation across five Latin American countries. Throughout 14 cities across Argentina, Chile, Colombia, Mexico and Peru; 25 retailers were surveyed, which translates into almost 100 stores, to find out their availability of vegan products. According to Vegetarianos Hoy, Mexico stood out as the country with the most vegan products and Chile as the country with the most certified vegan products. Regarding the LATAM Ranking of certified vegan products, Chile took first place, Mexico second and Colombia third place. The ranking was based on three pillars: Availability of vegan products in the surveyed supermarkets. Number …

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The Live Green Co. percision fermentation plant, Chile

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Fermentation

Chile: The Live Green Co. Reveals New Precision Fermentation Division

Chilean food technology-focused The Live Green Co. has announced the launch of a new precision fermentation division to address food safety, health and climate change issues. Together with its proprietary artificial intelligence and machine learning platform Charaka™, which researches and develops products and food additive replacements using only plants, it will develop licensed product formulations and cutting-edge scientific solutions in a faster, more cost-effective, sustainable and effective way. Precision fermentation will also enable Charaka™ to address proteomics and incorporate both plants and proteins into its database. “We want to be the catalyst” Carolina Carriel, product R&D leader at The Live Green Co. says: “At Live Green we want to be the catalyst that promotes better agricultural production practices, and the integration of new technologies such …

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veganuary 2023

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Charity & Campaigns

Veganuary in Spain and LATAM: More Than 80 Promotions and Discounts Available

During the 2023 Veganuary campaign, more than 80 brands, restaurants and retailers from Spain, Mexico and South America are participating with discounts and a wide range of vegan offerings to motivate those who may be trying a vegan or plant-based lifestyle for the first time. In Spain: Subway, VeggiAnimals, Vegan Food Club and Revolu Green! are some of the brands with the biggest vegan offerings during January In Chile: NotCo, Jumbo, Papa Johns, Yoguen Fruz, Vilay and Vegusta, will be offering significant discounts In Mexico: Mr. Tofu will have discounts on its own brands as well as Daiya and Better Balance In Argentina: Hiper Changomas and Más Online Supermercado will offer more than 100 discounted products for Veganuary In Ecuador: Veggie Lover In Colombia: Cero …

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Karim_Pichara_and_Matias_Muchnick_notco

Karim Pichara & Matias Muchnick © NotCo
Fundraising

NotCo Raises $70M to Catapult New B2B Platform Ahead of IPO

NotCo announces it has closed $70M in Series D1 funding to “catapult” a new B2B unit and accelerate the transformation of the industry, with Forbes suggesting today that the Chilean unicorn is “actively preparing for an IPO likely in 2025”. “These partnerships will help diversify and accelerate our impact while scaling the accessibility of truly delicious plant-based options to further propel the industry forward” The new platform will enable other CPG brands, ingredient suppliers and tech providers to leverage NotCo’s AI platform “Giuseppe” for their own innovations, while NotCo will continue to operate its branded business, NotCo Food, offering products like NotMilk™, NotBurger™ and NotChicken™ through both retail and food service across the US. Kraft Heinz Not Company The news comes three days after the …

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Gastronomy & Food Service

NotCo and Dunkin’ Chile Launch Plant-Based NotDonuts and NotMilk At All Locations

Food tech phenomenon NotCo announces it has joined with Dunkin’ Chile to launch two new plant-based donuts –  the Boston NotManjxr and the Sugar NotManjxr. Along with the donuts, Dunkin’ Chile is also debuting NotCo’s NotMilk, which customers can order hot or iced in any drink or coffee.  Now available at all Dunkin’ locations across Chile, the launch includes NotManjxr donuts – with “Manjxr” referring to the popular “manjar” sweet flavoring found in Latin America desserts. Dunkin’ customers can order the donuts in Boston NotManjxr, Sugar NotManjxr, and Double Boston NotManjxr flavors.  The collaboration also includes Dunkin’s introduction of NotMilk, which NotCo says customers can order for any frothy or creamy drink. Big year The news closes out a blockbuster year for NotCo, which recently partnered …

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