Chile

NotMilk high protein

© NotCo
Beverages

NotCo Aims to “Change the Rules of the Game” With High Protein NotMilk Launch

NotCo, the Chilean foodtech specialized in plant-based alternatives to products across multiple categories, continues its unstoppable expansion with the launch of High Protein NotMilk in Chocolate and Peanut Butter flavors. Offering 15 grams of protein per serving, the objective of the launch is to offer options to fitness and sports lovers. According to the company, this option has been created to “change the rules of the game” and contains more protein than some animal products. This drink also contains soy protein, pea protein, pineapple juice concentrate, coconut oil, sunflower oil, calcium carbonate, cabbage juice concentrate, vitamin D2 and vitamin B12. High Protein joins the NotMilk category portfolio, together with NotMilk Original, NotMilk Zero Sugar, NotMilk Low Fat, NotMilk Chocolate and NotMilk Café Caramelo, available in …

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A supermarket cart with vegan products

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Market & Trends

Ranking of Vegan Products in LATAM Supermarkets is Measured For First Time

The availability of vegan products in LATAM retail has been measured for the first time in a study carried out by the foundation Vegetarianos Hoy in collaboration with the Albert Schweitzer Foundation across five Latin American countries. Throughout 14 cities across Argentina, Chile, Colombia, Mexico and Peru; 25 retailers were surveyed, which translates into almost 100 stores, to find out their availability of vegan products. According to Vegetarianos Hoy, Mexico stood out as the country with the most vegan products and Chile as the country with the most certified vegan products. Regarding the LATAM Ranking of certified vegan products, Chile took first place, Mexico second and Colombia third place. The ranking was based on three pillars: Availability of vegan products in the surveyed supermarkets. Number …

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The Live Green Co. percision fermentation plant, Chile

©The Live Green Co

Fermentation

Chile: The Live Green Co. Reveals New Precision Fermentation Division

Chilean food technology-focused The Live Green Co. has announced the launch of a new precision fermentation division to address food safety, health and climate change issues. Together with its proprietary artificial intelligence and machine learning platform Charaka™, which researches and develops products and food additive replacements using only plants, it will develop licensed product formulations and cutting-edge scientific solutions in a faster, more cost-effective, sustainable and effective way. Precision fermentation will also enable Charaka™ to address proteomics and incorporate both plants and proteins into its database. “We want to be the catalyst” Carolina Carriel, product R&D leader at The Live Green Co. says: “At Live Green we want to be the catalyst that promotes better agricultural production practices, and the integration of new technologies such …

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veganuary 2023

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Charity & Campaigns

Veganuary in Spain and LATAM: More Than 80 Promotions and Discounts Available

During the 2023 Veganuary campaign, more than 80 brands, restaurants and retailers from Spain, Mexico and South America are participating with discounts and a wide range of vegan offerings to motivate those who may be trying a vegan or plant-based lifestyle for the first time. In Spain: Subway, VeggiAnimals, Vegan Food Club and Revolu Green! are some of the brands with the biggest vegan offerings during January In Chile: NotCo, Jumbo, Papa Johns, Yoguen Fruz, Vilay and Vegusta, will be offering significant discounts In Mexico: Mr. Tofu will have discounts on its own brands as well as Daiya and Better Balance In Argentina: Hiper Changomas and Más Online Supermercado will offer more than 100 discounted products for Veganuary In Ecuador: Veggie Lover In Colombia: Cero …

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Karim_Pichara_and_Matias_Muchnick_notco

Karim Pichara & Matias Muchnick © NotCo
Fundraising

NotCo Raises $70M to Catapult New B2B Platform Ahead of IPO

NotCo announces it has closed $70M in Series D1 funding to “catapult” a new B2B unit and accelerate the transformation of the industry, with Forbes suggesting today that the Chilean unicorn is “actively preparing for an IPO likely in 2025”. “These partnerships will help diversify and accelerate our impact while scaling the accessibility of truly delicious plant-based options to further propel the industry forward” The new platform will enable other CPG brands, ingredient suppliers and tech providers to leverage NotCo’s AI platform “Giuseppe” for their own innovations, while NotCo will continue to operate its branded business, NotCo Food, offering products like NotMilk™, NotBurger™ and NotChicken™ through both retail and food service across the US. Kraft Heinz Not Company The news comes three days after the …

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Gastronomy & Food Service

NotCo and Dunkin’ Chile Launch Plant-Based NotDonuts and NotMilk At All Locations

Food tech phenomenon NotCo announces it has joined with Dunkin’ Chile to launch two new plant-based donuts –  the Boston NotManjxr and the Sugar NotManjxr. Along with the donuts, Dunkin’ Chile is also debuting NotCo’s NotMilk, which customers can order hot or iced in any drink or coffee.  Now available at all Dunkin’ locations across Chile, the launch includes NotManjxr donuts – with “Manjxr” referring to the popular “manjar” sweet flavoring found in Latin America desserts. Dunkin’ customers can order the donuts in Boston NotManjxr, Sugar NotManjxr, and Double Boston NotManjxr flavors.  The collaboration also includes Dunkin’s introduction of NotMilk, which NotCo says customers can order for any frothy or creamy drink. Big year The news closes out a blockbuster year for NotCo, which recently partnered …

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a range of vegan products at a supermarket

© Vegetarianos Hoy FB
Market & Trends

NGO Vegetarianos Hoy to Identify Plant-Based Consumption Habits in LATAM

The NGO Vegetarianos Hoy launched its Latin American Consumer Survey this week to obtain insights into consumer preferences for plant-based foods and products. The study targets five countries: Peru, Argentina, Chile, Colombia, and Mexico. As veganism is rising in Latin America, the study will focus on consumption habits and identifying consumer motives for migrating to a plant-based diet. It will collect relevant data to develop future awareness campaigns on the benefits of changing to more sustainable eating habits, explains the NGO. Vegetarianos Hoy has been active in the region since 2017, promoting animal welfare and more ethical, healthy, and sustainable eating habits. Its work includes cage-free campaigns, Meatless Mondays, V-Label certifications, corporate and food service outreach, and ‘veggie challenges’. Vegetarianos Hoy represented Latin America at the …

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notco products displayed with its founder Matías Muchnick

Matias & Portfolio © NotCo
Company News

NotCo Announces New Papa John’s Pizza Featuring NotChicken & Plans for 2023

Chilean giant NotCo has unveiled the first pizza topped with its NotChicken innovation — the Vegan BBQ Shot — which as of this week is now available at all Papa John’s locations throughout Chile. In Argentina, a NotCo popup restaurant has appeared, while this week the Unicorn company has revealed its focus areas for 2023. CEO and founder Matías Muchnick, recently named Latin America’s 2nd Most Disruptive CEO, yesterday discussed the company’s plans for 2023 in interview with Bloomberg Línea. DF SUD, an online media specialising in Latin America business, also reported on the food tech’s 2023 plans and covered the news of its first plant-based restaurant in Argentina.  1. Staying Profitable  To face the industry’s downturn due to the global economic crisis, NotCo has …

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Protera Team

Protera team, image supplied
Manufacturing & Technology

ICL and Protera Biosciences Partner for AI-Driven Precision Fermented Ingredients

ICL Food Specialties of Israel has joined forces with Chile’s Protera Biosciences, an AI-driven food tech startup and designer of novel proteins used to develop precision fermented ingredients for food manufacturers. Protera closed a $10M Series A round last year, while ICL employs more than 12,500 people worldwide, and reported revenues in 2021 of around $7 billion.  Through the newly announced partnership, ICL and Protera will develop and commercialize sustainable protein-based ingredients using precision fermentation. These ingredients, according to the company, will “improve the sensory properties in plant-based food applications, while positively impacting the world’s food security challenges.” Deep-learning platform Protera’s AI tech, called madiTM, a deep-learning platform, can predict and match the structure and functionality of vegetable proteins. It designs proteins from a database …

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Veganuary France

© Veganuary
Charity & Campaigns

A Hundred French Companies Are Already Mobilised to Promote Veganuary 2023

At time of writing, around a hundred companies have committed to participate in Veganuary 2023 in France. An impressive increase; in 2022 there were 85 in 2022 and in 2021 there were only 30. For the third consecutive year, the French animal rights organization L214, which has been defending animals used as food resources since 2008, is supporting the French edition of Veganuary. Last week, the association organised the official launch of the 2023 edition of this challenge, in the presence of numerous participating companies such as Monoprix, Planet Sushi, Eatic, TyK Affinage, Heura, Jay&Joy and many others. The 629,000 registered participants for the 2022 edition came from 193 different countries. In terms of participation, France came in 12th place, so L214’s goal is to …

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NotCheese in Chile

©NotCo
Products & Launches

NotCo Debuts Highly Anticipated NotCheese Slices in Chile

Latin American startup NotCo announces the launch of NotCheese – its first-ever cheese offering and what the company calls the “most anticipated product” in its history. Launching in two varieties, NotCheese slices will initially debut at Jumbo supermarkets in Chile, as well as on the NotCo website.  Available in Buttery and Cheddar varieties, NotCheese is made from ingredients like coconut butter, tapioca starch, pea protein and turmeric. The product offers the same smell, texture and flavor as traditional cheese, and can be enjoyed on top of burgers, or melted into a sauce or dip. NotCheese was created with the help of the company’s patented artificial intelligence, known as as Giuseppi, and joins its acclaimed portfolio of products, which includes NotMilk, NotBurger, NotIcecream, NotMayo and NotChicken.  According …

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rc cork products, a bag and a wallet carried by a woman dressed in black

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Leather Alternatives

Chile’s RC Cork: Eco-Sustainable Fashion Taking Care of The Planet

RC Cork is a Chilean startup producing 100% natural and ecological vegan cork leather to create fashion products such as bags, backpacks, wallets, shoes, and accessories. Carmen Gloria Rodriguez, RC Cork’s founder, looking to innovate in the fashion market with high-quality, environmentally friendly materials, found that natural cork fabric was the right choice to replace traditional leather. Cork oak tree sustainability Rodriguez explains that cork oak trees grow only in Mediterranean countries and can live up to 300 years. During their lifetime, expert cutters remove the bark without damaging the trees. Every nine years, the bark grows back, removing CO2 from the air. Portuguese cork forests – where the company’s raw material comes from – support one of the world’s highest levels of biodiversity, including …

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Matias Muchnick CEO - Notco

© NotCo
People

Matías Muchnick of NotCo Named Latin America’s 2nd Most Disruptive CEO

Argentinean strategy consultancy HORSE recently presented the results of its CEO Change Makers 100 Latin America. Among the three best CEOs in Latin America, ranking second is Matías Muchnick, CEO and founder of Chile’s NotCo. In a recent interview with vegconomist, Muchnick spoke of the famous Unicorn company’s Latin heritage: “The NotCo Latin identity will never disappear, it is what makes us who we are.” The company also contacts us this week to say that it will showcase its newest development NotChicken™ Patties at booth #2735 at Natural Products Expo East 2022 which takes place Sept 28 – Oct 1. The ranking process According to HORSE, 65 million news articles from the top 90 news portals in Argentina, Brazil, Central America and the Caribbean, Chile, …

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Matias Muchnick CEO - Notco

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Interviews

NotCo: “Our Dream as a Company is to Reinvent the Food Industry”

Neither NotCo, nor its young CEO Matías Muchnick will need much introduction for our readers in the plant-based business industry. NotCo has been causing a stir here since its very early days. And as our readers will know, this disruptor became the first Chilean Unicorn company last year in a funding round which included investors such as Lewis Hamilton and Roger Federer, valuing NotCo at $1.5 billion. Matías Muchnick went to Berkeley to learn entrepreneurship then also attended Stanford and Harvard to further his education in business leadership and innovation. During his studies, he recruited astrophysicist Karim Pichara, and Pablo Zamora, a researcher of genomic plants. Together the team created the famous AI platform Guisseppe and went on to establish The Not Company and secure …

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Image supplied by BK Chile
Fast Food

NotCo Announces Partnership With Burger King Chile

Targeting the flexitarian consumer, who continues to drive growth of the plant-based market globally, NotCo announces the launch of new plant-based chick*n products in Burger King Chile, incorporating plant-based sandwiches and nuggets. It is understood that there are two sandwiches — the Classic and the Italian — and in the case of the Classic, the mayo must be removed to make vegan friendly. Following the successful launch of the Veggie Whopper in 2020, the alliance between the two companies will result in a new family of plant-based products that will be available in all branches, through restaurant sales, Auto King, delivery and the Burger King APP, according to Burger King. Regarding the new alliance, Maximiliano Silva, Country Manager of NotCo Chile said: “We want to …

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drawing of a black chicken crossed in purple purple on a yellow background

© NotCo
Company News

NotCo Announces New Patents to Replicate “True Experience” of Animal Products Using Plant-Based Molecules

Foodtech Unicorn NotCo announces it has secured a new set of patents related to the ability of Giuseppe — its proprietary AI technology — to develop scents and aromas, claiming to be the first company leveraging AI to explore the re-creation of aromas in food. The company states that Giuseppe is now the only technology with the ability to reproduce the positive associations created in the brain when it experiences scent and aroma, through plant-based food and beverages. “By understanding taste at the molecular level and interpreting the emotion our brains associate with it, NotCo can recreate these experiences through flavor and aroma using only plant-based ingredients,” says the fast-growing Chilean company. NotCo’s patented new technology will be applied to all product development moving forward, …

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Plant-based NotBurger

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Products & Launches

NotCo Launches NotBurger in Canada, Will Expand Canadian Team

Chilean plant-based unicorn NotCo announces it is bolstering its presence in Canada with the launch of its trademark NotBurger, as the second product to launch in the Canadian market after NotMilk. The Canadian reinforcement follows the company’s success in more than eight countries, most recently Australia,  and comes with the announcement that it focused on expanding its Canadian team for a strong local approach. NotCo became publicly listed and achieved unicorn status in a Series D last July when it raised $235 million, bringing the company’s valuation to $1.5 billion. In February of this year, NotCo announced a partnership with Kraft Heinz for new co-venture The Kraft Heinz Not Company, which will be based in Chicago. “We believe we must completely change the food system, …

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The Live Green Co

©The Live Green Co
Company News

The Live Green Co Merges with 5 Chilean Startups to Demonstrate Its Tech Across Product Categories

The Live Green Co, a Boston-based food tech company, announces five Chilean food startups have merged with it to accelerate the world’s transition to a healthier plant-based food system. Through the merger, Live Green also aims to position Chile as a global leader in the sustainable foods marketplace.  The five merging brands – Terrrium, Aztlan, Gibit, EcoKetrawe and Regional Food – will operate independently while mutually benefiting from each others’ strengths, Live Green says. The fusion will also expand Live Green Co’s portfolio in the US, Mexico and Latin America, bring special products like Chilean lupines to the international market, and allow the five brands to access Live Green Co’s overseas market presence. The five startups include:   Terrarium – Dedicated to researching and manufacturing vegan …

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©The Live Green Co
Investments & Finance

Live Green Co. Raises $7M, Will Relocate From Chile to Boston MA

The Live Green Co has raised $7 million in Pre-Series A funding to make food cleaner and more sustainable with AI-driven plant-based ingredients. The company reports it has increased revenue by 10x since 2020. Founded in Chile in 2018, the food tech startup hopes to usher in “Plant-Based 2.0” –  shifting alternative protein from removing animal products to also eliminating processed ingredients and plastic packaging. To fulfill this bold mission, The Live Green Co is relocating to Boston, MA where the company will develop the AI capacities of Charaka, its proprietary intelligence platform. An AI recommendation engine Through Charaka, The Live Green Co leverages machine learning and the “ancestral wisdom” of plant nutrition to analyze thousands of plants and plant combinations. This information is used …

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drawing of a black chicken crossed in purple purple on a yellow background

© NotCo
Products & Launches

NotCo Hints at Launch of NotChicken and NotSalmon

NotCo has hinted that the launch of NotChicken, its plant-based chicken alternative, may not be far away. “Things are coming, and tremendous things,” the brand posted on social media, accompanied by an image of a chicken with a line through it. NotCo first announced it was developing NotChicken after a successful funding round over the summer. Speaking to Bloomberg at the time of the raise, the Chilean company also revealed that plant-based salmon is next on the list. The new launch will mark the latest in a long line of milestones for NotCo. Here, we take a look at some of the company’s biggest successes over the past two years. September 2021: NotMilk launches at Stop & Shop, the largest retailer in the Northeast of …

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