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Jeff Bezos Invests $30 Million in Startup Which Uses AI to Create Recipes

The Craftory is a new venture capital fund co-founded by consumer industry veteran Elio Leoni Sceti and Bezos Expeditions, of Jeff Bezos – CEO of Amazon and the richest man in the world. The Craftory, which describes itself as an “Investment House that has grown tired of phoney brands that waste our time and the planet’s resources”, has invested $30 million in Chilean vegan startup “NotCo” – a company which uses Artificial Intelligence to create plantbased food formulas.

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