CEO's Linda Obregon and Karina Zegarra of Peruvian Veef

Linda Obregon and Karina Zegarra © Peruvian Veef


Peruvian Veef Secures $320K in First Funding Round, Aims for Latin American Expansion

Peruvian Veef, a plant-based food startup in South America, has raised $320,000 in its first funding round, led by US-based venture capital investors. This round included contributions from Ahimsa Foundation and Sustainable Food Ventures, along with a non-dilutive government grant from ProInnovate Peru. Founded by Karina Zegarra, with a focus on affordable, locally-made plant-based meat alternatives, the company has developed a range of 11 products inspired by Latin American cuisine, including beef, chicken, cold-cuts, and traditional Peruvian dishes like anticucho and grilled chicken. According to the company, these products are competitively priced at less than half of some imported alternatives. The company has established a significant presence in the local market, with its products available in over 70 stores and leading sales at Peru’s specialty …


Peruvian Veef anticuchos

© Peruvian Veef

Company News

Peruvian Veef Targets $400K in Pre-Seed Funding to Lead Peru’s Alt-Protein Market

Lima-based Peruvian Veef was founded during the pandemic in 2020 with a mission to develop plant-based meat with Peruvian flavors, meat-like textures, and high nutritional value. The company has successfully launched 12 products so far, including vegan nuggets, plant-based anticuchos (grilled skewers), and four different burger options: the Chicken Vurger, Crispy Chicken Vurger, Meat Vurger, and Real Vurger. While the majority of the company’s products are made using soy and/or wheat, the Real Vurger is pea-based, providing an option to celiacs and those allergic to soy. Peruvian Veef has a strong retail presence in Peru with more than 60 points of sale, including Acari Foods, The Plant Based Factory, Naturlandia, Chimbote, and more. Linda Obregon, the CSO of Peruvian Veef, also cited recently secured contacts …


Holy Plants' healthy vegan fast food offer

© Holy Plants

Fast Food

Peru: Holy Plants is First Vegan Fast Food Restaurant in Lima to Serve Beyond Meat

Holy Plants is a vegan fast food restaurant in the Miraflores district in Peru’s capital, Lima. The eatery’s concept is based on whole-food and health-conscious meals, offering customers an alternative to traditional fast food. Its unique menu includes recipes made with vegetables, legumes, seeds, cereals, and nuts without refined ingredients. Nicolas Pereira, the founder of Holy Plants, noticed that the fast food market didn’t have healthy vegan options and decided to create a restaurant where “speed and nutrition” converged; a place where fast food was not synonymous with low nutritional value, he told El Comercio.  Holy Plant’s vision emerged when Pereira, a vegan himself, decided to learn more about plant-based diet and its benefits, taking a course on nutrition at Cornell University. “It was there that …


Not a Common Burguer team and food

@Not A Common Burger

Company News

Meet Not A Common Burger: Peru’s BurgerFest 2022 Winner

Among 9,179 meat burgers competing for first place at Peru’s recent BurgerFest 2022 edition, the plant-based burger, Not A Common Burger, made with fresh pulses, was crowned as the public’s favorite. The brand was born during the Covid-19 pandemic in Lima’s ‘dark kitchens’ where its founders André Gallet, Carlos Goicochea, and Antonella Aguilar saw a business opportunity and decided to open their own place.  André, a chef with 12 years of experience working in the food service industry, was challenged by the idea of creating ‘an uncommon burger’ appealing to meat lovers and vegans as well. “We are not vegans, vegetarians or pescatarians, but we are convinced that everyone should have the right to eat well,” he explains in an interview for El Comercio. The menu Not …