Novozymes Launches New Clean-Label Biosolution for “Perfect Textures” in Plant-Based Meat
Novozymes (NASDAQ OMX: NZYM-B), one of the world’s largest providers of microbial technologies and enzymes, has launched Vertera®ProBite, a new clean-label product that the company claims delivers “perfect textures” in plant-based meat. The Danish company says that its new biosolution addresses consumers’ concerns about the texture and long ingredient lists of alt meat, ultimately encouraging more people to choose sustainable food options. A study conducted by the company shows that 95% of consumers think plant-based meat should improve. According to the 2023 Unmet Needs Discovery Survey by the Plant-Based Food Association, texture is the number one factor dissuading consumers from adopting plant-based alternatives. “Now’s the time to raise the (burger) bar and find perfect textures that consumers will love inside plants,” states Novozymes. Unlocking the potential …