Quorn Exits Retail Market in Benelux Region
UK-headquartered Quorn Foods has withdrawn from retail in the Netherlands and Belgium, the company confirms today. The mycoprotein products have not been listed in Dutch and Belgian supermarkets since February, though they will remain in foodservice channels. The global brand states that the difficult decision was made following losses in distribution as well as challenging market conditions such as inflation and the rising cost of living crisis universally affecting the consumer and competitors across the board. A statement sent to vegconomist reads as follows. “Following significant retail distribution losses, along with high inflation and a consumer cost of living crisis, we have taken the difficult decision to withdraw our Quorn chilled range from retail customers in Belgium and the Netherlands. “The Quorn Foodservice business in …