Czech Government Prepares Amendment to Restrict Use of Meat-Like Terms for Plant-Based Products
The Czech government is preparing an amendment that will prevent producers of plant-based products from using terms such as “mushroom schnitzel”, “soy sausage” or “bean burger”. The amendment has ostensibly been proposed to protect consumers, but ProVeg Czechia argues that it will have the opposite effect. According to the organisation, the proposed legislation will confuse shoppers and harm plant-based companies. ProVeg claims that the amendment is intended to protect the meat industry rather than consumers, and will disrupt fair competition. The results of a YouGov survey commissioned by ProVeg Czechia confirm that most consumers are in favour of the use of meat-like terms for plant-based foods; 7 out of 10 respondents supported the continued use of names such as “soy sausage” and “vegan schnitzel”, while …
