Singaporean Plant-Based Brands Expand Into Europe, Capitalizing on Growing Demand
Singaporean plant-based brands are increasingly taking advantage of rising demand elsewhere in the world to expand internationally, with a particular focus on Europe. The number of alt protein companies in Singapore has reportedly skyrocketed in recent years, as the country becomes increasingly concerned about food security and actively recruits scientists in the field. While the Singaporean alt protein market provides considerable opportunities, some companies are opting to make their success global. Among the most notable is plant-based chicken brand TiNDLE, which launched at hundreds of UK restaurants last year before rolling out at retail stores in the country this April. The brand is also available at thousands of EDEKA supermarkets in Germany. Another Singaporean brand, Growthwell Foods’ HAPPIEE! (which mostly focuses on seafood alternatives) arrived …