Jay&Joy Doubles Capacity With Acquisition of Les Nouveaux Affineurs and €2M Investment
Jay&Joy, a French company specializing in plant-based cheese alternatives, has announced the acquisition of its competitor, Les Nouveaux Affineurs, alongside a €2 million funding round. The acquisition, supported by a €2 million funding round, expands Jay&Joy’s production capacity and product range in France and across Europe. Since CEO César Augier assumed leadership in 2023, Jay&Joy has revitalized its production processes, reestablished distribution channels, and initiated market expansion both domestically and internationally. The recent acquisition adds a production facility in Ivry-sur-Seine, complementing the existing site in Lacroix-Saint-Ouen, and retains 10 jobs from Les Nouveaux Affineurs. Augier stated, “Our ambition is clear: to offer exceptional plant-based alternatives while preserving our traditional know-how and accelerating our European expansion. This acquisition marks a crucial step in strengthening our leadership …