McPlant nuggets

© McDonald's

Fast Food

McDonald’s France Launches McPlant Nuggets in Collaboration With Beyond Meat

McDonald’s France has partnered with Beyond Meat to launch a new menu option, Veggie McPlant Nuggets, at its 1,560 restaurants. The nuggets are made from pea protein and coated in a wheat and cornflour breading. They are available at the same price as McDonald’s Chicken McNuggets, and in the same formats (x4, x6, x9, and x20). As reported by Le Figaro, consumers responded very positively to the nuggets in taste tests, favourably comparing them to the meat-based McNuggets. The fast food chain said it was confident that the product would be a success. While McDonald’s has previously offered meat-free options in France, they have often been limited-edition, and unsuitable for vegans due to the inclusion of dairy or eggs. In contrast, the new nuggets are …

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La Vie

© La Vie

Investments & Acquisitions

La Vie Raises €25M, Reports €19M in Revenue and Significant UK Retail Growth

French plant-based pork and deli brand La Vie has secured €25 million in a new funding round, taking the total amount it has raised over the past three years to €50 million. The round saw participation from historical shareholders and new specialised investors such as Zintinus and Sparkfood. A crowdequity campaign with over 3,000 investors, claimed to be France’s largest, also contributed to the €25 million total. La Vie will use the funding to improve its existing plant-based deli products and develop new ones. The funding round was successful despite the current economic situation, which has seen food tech investments fall significantly. While many plant-based companies have struggled in this environment, La Vie continues to thrive; the startup has reported revenues of €19 million so …

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wehende Fahnen vor dem Europa Parlament in Brüssel

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Politics & Law

France or Any Member State Can’t Ban Meaty Terms in Plant-Based Food Labels, EU Top Court Rules

Burger, sausage, and steak are now legal names for vegan marketing in the old continent. The Court of Justice of the European Union has ruled that France or any Member State cannot prohibit using “terms traditionally associated with animal products” for plant-based alternatives, provided the ingredients are clearly shown on labels. In a press release published today, the court explains that states must refrain from prohibiting producers from using customary or descriptive names for plant-based foods in the absence of an adopted legal name (a law defining what a sausage or a burger is). According to ProVeg International, adopting legal names would create massive confusion for consumers and the single market because defining these terms depends on cultural and linguistic references. Jasmijn de Boo, Global …

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French brand La Vie has launched its first-ever TV campaign, coinciding with World Animal Day, aiming to spark a nationwide conversation about animal welfare and meat consumption.

Image courtesy of La Vie

Marketing & Media

La Vie Takes Viewers on Emotional Journey in Bold Premier TV Ad for its Plant-Based Ham

French brand La Vie has launched its first-ever TV campaign today, coinciding with World Animal Day, aiming to spark a nationwide conversation about animal welfare and meat consumption. Using the brand’s bold and tongue-in-cheek marketing, the ad invites viewers to consider plant-based options for better health, sustainability, and ethical reasons. The 40-second spot is an emotional journey for viewers. Both suspenseful and humorous, it creates tension as a man prepares a ham sandwich while a piglet watches. When the man eats the sandwich, deep, unblinking gazes are exchanged between them, only to reveal, at the very end, that the ham is plant-based, leading to relief and delight. Display “La Vie™️ – Duel” from YouTube Click here to display content from YouTube. Learn more in YouTube’s …

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Colourful vegan doughnuts

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Ingredients

Ingood by Olga Unveils New Plant-Based Ingredient for Egg-Free Baking: Fermented Lentil Powder

The French plant-based ingredients company Ingood by Olga has unveiled a new product: LENGOOD, a fermented lentil powder for clean label, egg-free bakery and pastry products. Derived from French green lentils and fermented with a natural and solvent-free process that took the company more than two years of R&D to establish, the innovative ingredient is said to offer functional, nutritional, economic, and environmental benefits. The new fermented lentil powder, which the company claims will help manufacturers address the rising cost of eggs and the growing demand for egg-free products, will be showcased at the upcoming Food Ingredients Europe event in Frankfurt this November. Ingood by Olga says, “LENGOOD® is a clean-label ingredient that contributes to an ‘E’-free ingredient list with its name ‘fermented lentil powder.’ As …

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Products & Launches

Kokiriki Unveils New Plant-Based Product Line at SIAL Paris 2024

French vegan food producer Kokiriki has announced the launch of several new plant-based products, set to be showcased at the upcoming SIAL Food Expo in Paris. The event, taking place from October 19th to 23rd, 2024, will serve as a platform for Kokiriki to introduce its latest innovations in plant-based cuisine, aimed at addressing the growing demand for vegan alternatives in the global food industry. Based in Pontchâteau, France, Kokiriki is a family-owned company that focuses entirely on the production of 100 % plant-based food. The company’s new product lines include an expansion of its Ready-to-Eat offerings as well as a range of “Like a Fish” products, designed to mimic the taste and texture of seafood. This marks a strategic extension of Kokiriki’s portfolio, which …

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Raisio Food Solutions' plant-based ready-to-use sauce with noodles on a white plate

© Raisio

Food & Beverage

Raisio Unveils New Plant-Based Offerings at SIAL 2024

Raisio, a Finnish food company with over eight decades of experience in health-focused, responsibly produced food, is set to showcase its latest plant-based innovations at SIAL 2024. Specializing in gluten-free oats and plant proteins, Raisio has earned a reputation in the oat industry and plant-based food sector as a provider of plant-based food solutions. Raisio launches shelf-stable plant-based Sauces for HoReCa At SIAL, Raisio will highlight its new Beanit® ready-to-use plant-based sauces, developed specifically for the B2B and HoReCa sectors. These sauces, made from fava beans and peas, offer a convenient solution for professional kitchens, as they are shelf-stable and can be used or heated with minimal preparation. The new products combine rich plant-based protein with flavorful sauces, designed to meet the growing demand for …

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© Rival Foods

Meat- and Fish Alternatives

Rival Foods to Showcase Its Newest Plant-Based Innovation at SIAL Paris

Rival Foods, a Dutch start-up known for its innovative shear cell technology, is set to introduce a new line of plant-based meat products at this year’s SIAL trade fair in Paris. Following the success of its plant-based ‘chicken’ range, which includes whole-cut filets, blocks, and pulled varieties, the company is expanding its offerings with a new range of ‘meat’ products. Made from just six natural ingredients, including soy and wheat protein, the new meat pieces offer a high-protein, low-fat, and low-salt alternative, designed to replicate the texture and versatility of traditional meat. Rival Foods aims to cater to both the foodservice industry and home cooking, providing an option that fits seamlessly into a wide range of dishes without compromising on taste or nutrition. “These meat …

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Brie cheese i a wooden board by Standing Ovation

© Standing Ovation

Investments & Finance

Standing Ovation Raises €3.75M for Fermented Casein, Eyes 2025 USA Launch with New CEO

French biotech Standing Ovation, which specializes in precision-fermented casein for animal-free dairy, announces it has raised €3.75 million in Series A+ funding. The funds will accelerate the company’s growth and the distribution and sales of its flagship protein ingredient — Advanced Casein — in the USA in 2025. This new capital adds to the €12 million secured in the original round, led by Astanor Ventures in 2022. Peakbridge, Seventure, Good Startup, Big Idea Ventures, and the industrial group Bel also participated. The Paris-based startup has also received €3 million in funding from the French government and Bpifrance to accelerate the production of its fermented caseins, bringing the total raised by the company to €23 million in just four years. Laetitia de Panafieu, the Astanor representative on …

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table setting with vegan meat and plates of salads, olives and more

© Veganic

Meat- and Fish Alternatives

Veganic to Showcase B2B Plant-Based Product Range at SIAL Paris

Estonia-based Veganic will be showcasing its latest innovations at SIAL Paris 2024. The company, which prides itself on using only natural ingredients without artificial additives, is focused on providing business customers and consumers with delicious, healthy alternatives to traditional meat products. Veganic’s flagship product, “THE SOURCE,” is a whole-cut vegan meat, made from “only 10 pure ingredients”, avoiding extrusion machines and heavy processing. By emphasizing clean plant power, Veganic aims to set itself apart in the plant-based market, catering to health-conscious consumers seeking both flavor and nutrition. At SIAL, Veganic will introduce attendees to a variety of products derived from “THE SOURCE”. These include: Plant-Based Prime Filet: Made from a blend of wheat, lentil, and pea protein, this filet offers 29 grams of protein per serving. …

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Planted steak launches in retail

© Planted Foods AG

Meat- and Fish Alternatives

Planted Presents Plant-Based Whole Muscle Steak at SIAL Paris, Announces Listings in French Retail and Food Service

Swiss food tech company Planted has announced that it will be exhibiting at this year’s SIAL Paris. With ‘planted.steak’, Planted has developed a plant-based steak that is already available for consumers in many European restaurants. Following its successful launch in food service, it is now also available in retail outlets in Switzerland at Coop and in Germany at REWE. The steak will be presented to the international trade public at this year’s SIAL Paris in October. Planted’s vegan steak launches in France “We are very proud to showcase our latest innovation the planted.steak at SIAL this year, which has launched across food service as well as retail in Europe such as at Coop, Edeka and REWE. It will also be making its debut in French …

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Pulmuone to showcase products at SIAL Paris

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Fairs & Events

Pulmuone to Showcase Plant-Based & K-Food Innovations at SIAL Paris 2024

Major Korean tofu manufacturer Pulmuone has announced it will be present at the food industry trade show SIAL Paris from October 19-23. Pulmuone will showcase a range of plant-based and K-food innovations at the event, which will take place at the Paris Nord Villepinte exhibition centre. The company is known for offering various plant-based protein foods containing meat alternatives and tofu, along with traditional Korean street foods in the noodle and rice cake categories. 40-year history Pulmuone was founded in 1984, and entered the US market in 1991 with the establishment of a new subsidiary in the country. The company subsequently expanded into China, Japan, and Vietnam. In 2020, Pulmuone launched a new plant-based brand called Plantspired for the global market, featuring a range of …

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MAASH announces it has acquired a site in France to launch the first mycoprotein factory in the country.

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Company News

MAASH to Launch First Mycoprotein Factory in France Following Metex NOOVISTA Acquisition

Belgian biotechnology startup MAASH announces it has acquired the French biotech Metex NOOVISTA to launch what it claims will be France’s first mycoprotein factory and its first European production plant. Metex NOOVISTA, a METEX Group subsidiary, specializes in fermented functional ingredients. Its factory is in Carling, on the Chemesis industrial platform in Saint-Avold, at the heart of the Grand Est region and the Moselle Department. Under the expertise of CEO Frédéric Van Gansberghe and the management of Gaspard Gilbert, MAASH aims to modify the site rapidly and establish itself as a European leader in mycoproteins. The company says it has preserved ten workers from Metex and announces ambitious production plans for the mycoprotein factory: an initial capacity of 10,000 tons annually, with two more production lines of …

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Monoprix

Image: Monoprix

Retail & E-Commerce

Monoprix Announces Commitments to Improving Visibility & Accessibility of Plant-Based Foods

Earlier this year, major French supermarket chain Monoprix partnered with vegetable-based food companies Bonduelle and Céréal Bio to conduct a consumer consultation on the theme of making diets more plant-based. Almost 15,000 people took part in the consultation, and Monoprix has now published the results. They indicate that many French people are in favour of promoting plant-based foods, with over 60% supporting measures such as sharing easy plant-based recipes and increasing information about the nutritional and health benefits of plant-based products. Currently, Monoprix and convenience store chain Franprix (owned by the same parent company) promote plant-based foods during Veganuary and the barbecue season. This involves in-store promotions and the sharing of recipes and information via social media, newsletters, and websites. Following the survey results, the …

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The VERY Food Co founders

© The VERY Food Co

Investments & Acquisitions

The VERY Food Co. Closes Funding Round, Bringing Total Capital Raised to Over €1M

The VERY Food Co., a French startup developing functional plant-based food ingredients to replace animal products, has completed an €850,000 funding round. The round saw participation from Apok Invest, public investment bank Bpifrance, and business angels such as Frédérick Bouisset and Pascal Viguié. The VERY Food Co. previously raised funding from Big Idea Ventures, and the new round takes the total sum secured by the startup to over €1 million. VERY will use the funding to accelerate the commercialisation of its products. This includes VERY AQUAFABA, an award-winning natural emulsifier that can replace egg whites in patisserie products and cocktails. The startup has also won a call for projects titled “Innovating for successful agro-ecological and food transitions”, part of the government-funded France 2030 investment plan. …

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Manufacturing & Technology

Clextral Introduces Texturizing Tech for Realistic Meat & Fish Whole Cuts

Clextral, a French firm specializing in machinery for food production, has developed innovative equipment for producing realistic plant-based meat and fish whole cuts: Galaxy Texturation Technology. Designed explicitly for vegetable protein texturization, Clextral’s new patented technology enables the production of larger, softer, more fibrous products that mimic the texture of meat or fish without compromising production capacity: 400 kg of product per hour. Gilles Maller, Senior Vice President and Head of Clextral Americas Business Unit, commented, “Creating a great product requires a 360° view of customer expectations and a deep understanding of how the product is processed.” Flexibility for innovation Clextral says its new machinery delivers unmatched product performance by combining two processes: shear cell fibrillation and continuous extrusion. As explained by the company, by …

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Michelin, Danone et al to open precision fermentation plant in France

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Cultivated, Cell-Cultured & Biotechnology

Danone to Open Precision Fermentation Center ‘Biotech Open Platform’ in France with Strategic Players

French dairy giant Danone, engineered materials group Michelin, the US startup DMC Biotechnologies, and Crédit Agricole Centre France have partnered to create the Biotech Open Platform. The new center will focus on precision fermentation, a technology pivotal for innovation in agri-food and materials with the potential to address the need for sustainable alternatives to animal and fossil-based products, according to the announcement. Located in the commune of Clermont-Ferrand in Auvergne, at the Parc Cataroux Center for Sustainable Materials, an innovation accelerator supported by Michelin, the platform aims to support the development of biosolutions on a larger scale. Antoine de Saint-Affrique, CEO of Danone, said: “At Danone, we have always been focused on investing in the future of food, and this partnership is the next step in this …

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Ancrée's plant-based caviar

© Ancrée

Products & Launches

Ancrée Launches the “First” French Plant-Based Caviar, Redefining Luxury with Chia Seeds & Seaweed

Lucille and Emilie Battafarano, two sisters passionate about gastronomy, applied their artisanal expertise and innovative research to craft a unique, luxurious, but sustainable condiment: a 100% plant-based caviar that they claimed to be the first and only of its kind in the country. Launched this year under the brand Ancrée, the product is crafted from carefully selected chia seeds from Île-de-France and seaweed from Brittany. The remaining ingredients, such as soy sauce, vinegar, and other condiments, are all-natural options, and the recipe doesn’t include additives or preservatives. The product is not gluten-free. The new product is said to offer a refined taste and texture that mimics traditional caviar but without damage to sea life. According to the French startup, the chia seeds give the product …

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Webtalk announcement "Navigating the Plant-Based Markets in Germany and France - Expert Insights and Industry Trends" - "update" the business webtalk by vegconomist
Fairs & Events

Business Webtalk: Navigating the Plant-Based Markets in Germany and France – Expert Insights and Industry Trends

An upcoming international business webtalk by vegconomist called ‘update’ will take place to discuss the most pressing issues of the protein transition. Based on the latest news, data and facts, the future of the industry will be put forward and discussed with key market players. Session 1: “Navigating the Plant-Based Markets in Germany and France – Expert Insights and Industry Trends” June 25th, 09:30 AM CT (CHICAGO) | 4:30 PM CEST (BERLIN) | 3:30 PM BST (LONDON) Comparing consumer behaviour and preferences for plant-based products in both countries Introducing plant-based highlights and innovations at SIAL Paris Highlighting key innovations, and major players driving the plant-based sector in each country Discussing the unique challenges and opportunities faced by plant-based businesses in these markets, including supply chain …

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VEGEPOLYS VALLEY International

© VEGEPOLYS VALLEY International

Agriculture / Agribusiness

Plant Innovation Cluster Vegepolys Valley: 679 Members & €2.2 Billion in Investments Since 2019

France’s Vegepolys Valley is the fourth largest competitive cluster in the country in terms of members, with 679 actors from the plant sector — from genetics to products — innovating for a more competitive, qualitative, environmentally, and health-friendly agriculture. Flavie Delattre, the new president of Vegepolys Valley, told La Tribune in an interview that in 2023 alone, the membership count saw a substantial increase with the addition of 130 new players (reaching 645), indicating a genuine commitment to advancing plant-based innovation, even amid challenging circumstances. The cluster’s operations are implemented across four French historical regions — Pays de la Loire, Auvergne Rhône Alpes, Bretagne, and Centre Val de Loire. The members’ profiles are diverse, encompassing a range of plant-related companies, including VSEs/SMEs, startups, large corporations, …

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