ProVeg New Food Conference

© ProVeg International

Fairs & Events

Building a Sustainable Protein Future: Insights From the New Food Conference 2024

As global populations rise and protein demand increases, the food industry must innovate to ensure a sustainable future. At ProVeg International’s 2024 New Food Conference, industry leaders explored the evolving role of alternative proteins in addressing these challenges. Among the many insights shared, a handful stood out as pivotal for food industry stakeholders committed to fostering a more sustainable food system. So what do we need to do? Let’s look at two of the most important. Steps for a sustainable food industry Support farmers in the protein transition Farmers are at the heart of the shift from animal-based to plant-based and alternative proteins, but they need substantial support to make this transition successful. Education on growing new protein crops, providing fair, long-term contracts, and building …

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Headshot of Lea Stockmeier, Project Director NFC and Senior International Event Manager

Lea Stockmeier, Project Director NFC and Senior International Event Manager © ProVeg

Interviews

ProVeg: “At This Year’s New Food Conference, We’re Exploring Everything From Consumer Preferences to the Role of Legacy Dairy Companies in the Protein Transition”

The New Food Conference (NFC) stands as one of Europe’s top events in the food industry, bringing together international food experts, scientists, innovative startups, retailers, and policymakers. The conference focuses on the latest advancements in the alternative protein sector, delving into the future of food through high-profile talks, networking opportunities, and live product tastings. The NFC 2024 kicks off on September 3 with insightful sessions on the European market, featuring leading pioneers and top innovators from the food industry. We spoke with Lea Stockmeier, Project Director NFC and Senior International Event Manager at ProVeg, to learn about this year’s New Food Conference’s key highlights. What is unique about this year’s New Food Conference compared to previous editions? This year, the conference will not only focus on the consumer …

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Four people on stage at NFC

Image courtesy of ProVeg International

Fairs & Events

New Food Conference 2024 – Redefining the Food Industry

The New Food Conference (NFC) stands as one of Europe’s top events in the food industry, bringing together international food experts, scientists, innovative startups, retailers, and policymakers. The conference focuses on the latest advancements in the alternative protein sector, delving into the future of food through high-profile talks, networking opportunities, and live product tastings. Vegconomist is excited to return as the official media partner this year. Programme Highlights: NFC 2024, Startup Demo Day and Retailer Roundtable The NFC 2024 kicks off on September 3 with insightful sessions on the European market, featuring leading pioneers and top innovators from the food industry. Highlights include discussions on political goals, consumer narratives, and the evolving production landscape. A key event is the Demo Day, where startups from ProVeg …

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omami sweet chilli flavour chickpea tofu

© omami

Startups, Accelerators & Incubators

New Berlin Startup omami Debuts with Tofu Made from Chickpeas

omami, a young startup from Berlin not, of course, to be confused with Umiami, Umami Bio, Umaro, Yamami, or any other Oms or Ums, debuts with a chickpea tofu product in four varieties. Founded by Christina Hammerschmid in October 2023, omami tofu is made with carefully selected ingredients sourced exclusively from Europe. The products are produced in the company’s own production facility and the company guarantees short supply chains. Chickpea-based tofu caters to consumers with allergies and unable or unwilling to consume soy products, or are simply interested in a novel protein, and has become a popular solution in recent years. Other chickpea-based tofus currently available on the market include products from Big Mountain in Canada; Franklin Farms in the US; Moonbeans of Illinois; Bronhill …

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Alex Podcast episode 1
Investments & Finance

Investment Climate Podcast: Tim Fronzek of Nosh.bio Reveals the Secrets to Fundraising Success

In this new podcast series, co-produced by vegconomist, Alex Shandrovksy interviews investors about benchmarks for funding alt proteins in 2024 and uncovers the investment playbooks of successful Climate Tech CEOs and Leading VCs. Podcast Host Alex Shandrovksy is a strategic advisor to numerous global food tech accelerators and companies, including leaders in alternative proteins and cellular agriculture. His focus is on investor relations and post-raise scale for agrifood tech companies. Episode 01: Tim Fronzek, Nosh bio’s fundraising playbook In this first episode, Alex talks to Tim Fronzek from Nosh.bio to unlock the secrets to weathering the storm of fundraising in a tumultuous investment climate. As our esteemed guest, he unveils the narrative of his company’s gripping quest for seed funding against a backdrop of spiraling …

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Rewe opens vegan supermarket in Berlin

© REWE Markt GmbH

Retail & E-Commerce

REWE Inaugurates its First Fully Plant-Based Supermarket in Berlin

REWE opened its first purely plant-based supermarket in Berlin yesterday. The “REWE voll pflanzlich” supermarket on Warschauer Brücke in the Friedrichshain district offers more than 2,700 vegan products. In addition to more than 3,800 stores in which the food retailer offers everything from organic vegetables to cheese and meat, this marks the company’s first vegan store. Peter Maly, CEO of REWE Group, sees the plant-based supermarket as an important test: “With REWE voll pflanzlich, we are showing how varied and large the selection of vegan products is. In the past, we have been recognised several times as a vegan pioneer in the food trade, and we are also encouraged by the strong response from our customers.” In standard REWE stores, the range includes up to …

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Lidl protein transition event

© Lidl

Fairs & Events

Lidl Hosts Protein Transition Event, Reports Vegan Sales Increase of Over 30%

Lidl Germany has hosted a protein transition event in Berlin, bringing together 110 representatives from politics, business, science, and society. Participants discussed topics such as what the protein supply of the future will look like, how animal welfare could be improved, and what society expects from food chain actors. Lidl described its strategy of creating price parity between plant-based products and their animal counterparts, noting that sales of vegan products had increased by over 30% since it made the pricing changes. The retailer has also begun placing plant-based products next to animal-based ones to make them easier for consumers to find. Additionally, Lidl is actively working to expand its vegan range, and is transparently disclosing the ratio of plant to animal proteins it sells. The …

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German biotech Quazy Foods raises €800K for microalge ingredients.

Image courtesy of Quazy Foods

Investments & Finance

Quazy Foods Raises €800K to Revolutionize Plant-Based Food with Microalgae Ingredients

Quazy Foods, a Berlin-based biotech startup, has announced an €800K pre-seed funding raise to grow microalgae and develop functional ingredients for plant-based foods and other applications. ProVeg International, Antler, and Sprout & About Ventures led the round, with additional investment from business angels. In addition to this newly raised capital, Quazy Foods is officially co-funded by the European Union. With the new funds, Quazy Foods will expand to pilot-stage production and develop the first samples of its microalgae ingredient. Additionally, the startup has announced that it will make key strategic hires for its next growth phase.  Berenike Zimmer, co-founder of Quazy Foods, shared, “Microalgae combine exceptional nutritional profiles with outstanding functional properties, which predestines them as a powerful renewable resource of the future. With Quazy …

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Mililk Packaging shot

© Veganz

Milk- and Dairy Alternatives

“We Flatten Milk”: Veganz Commences Production of “Mililk” Printed Oat Milk Discs

Veganz has begun production of its new innovative printed plant-based milk Mililk at its new production site in Ludwigsfelde, Germany. In a 2D printing process, an oat milk alternative is first printed as a sheet in DIN A4 size. 10 of these DIN A4 sheets make 10 litres of oat milk, which can then be sent by post. With the fun tagline, “Flat, Tasty, Cheap. Veganz Mililk®: We flatten milk”, the publicly listed company says, “The delicious milk alternative avoids 90% packaging waste and gives you plenty of space in the warehouse. We simply flatten the milk by printing oats in sheet form on a 2D printer. You then rip off as much of the leaf as you need and toss it in the blender …

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Cultimate Foods showcased its CultiFat at a tasted event held at ProVeg Incubator in Germany

© ProVeg International

Cultivated, Cell-Cultured & Biotechnology

Cultimate Foods Showcases Hybrid Burgers Enriched with “Game-Changing” Cultivated Fat

Germany’s Cultimate Foods, a biotech specialist in cultivated fat, recently presented a product called CultiFat, featured in hybrid burgers, during a demo tasting event hosted by the startup accelerator ProVeg Incubator. CultiFat is a functional ingredient for hybrid products that replaces flavorings, coconut oil, and methylcellulose in plant-based meat. The product is cell-cultivated from intramuscular beef or pork fat, appreciated for containing the fatty acids that give meat its unique taste and aroma. Albrecht Wolfmeyer, director of the ProVeg Incubator, said: “This is a game-changing functional ingredient that can help transform the plant-based meat category. We’re excited to see what the team has achieved already and what’s next in terms of research, product development and commercialisation. We’re here to support them all the way.” Next-level …

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small child with carrot and broccoli

© Anastasia-stock.adobe.com

Market & Trends

Study Finds Almost Half of Berlin Children Rarely or Never Eat Meat

An AOK study comparing the health and consumption habits of families in various regions of Germany finds that children in Berlin most often eat a flexitarian and vegetarian diet. On average, 33 percent of children in Germany eat a reduced-meat diet, though in the capital, almost half of all children consume no meat or almost no meat in their diets. For the study, 8,500 parents of children between the ages of 4 to 14 throughout Germany were surveyed, revealing that a low-meat diet is especially prevalent in kids who live in Berlin. A flexitarian diet where a small amount of meat is consumed during the week is normal for 26 percent of Berlin families, while 18 percent of Berlin parents would feed their child a …

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Chocolate peanut bar by Veganz

© Veganz

Facts & Figures

Veganz Publishes Annual Report 2022

Veganz Group of Berlin, like most businesses, had to contend with the ongoing economic weakness in 2022: after the focus of food retailing and the discount sector in the first months of the year was on ensuring basic supplies for the population, the young core target group in particular (Generation Z and Millennials+) was most recently heavily impacted by price increases in view of their comparatively low income. Overall, this development made it more difficult to relist Veganz products and implement promotional measures, and led to a decline in sales for Veganz Group AG to EUR 23.6 million (previous year: EUR 30.4 million). In contrast, the number of points of sale (“POS”) as of December 31, 2022 increased to 28,217 (December 31, 2021: 25,199) – …

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Tim Raue X EatPlanted

© Planted Foods AG

Meat- and Fish Alternatives

EatPlanted and Michelin Chef Tim Raue Launch New Limited Edition Chick*n

The EatPlanted special edition “planted.chicken Green Paprika & Lime” by Michelin chef Tim Raue is now available in limited quantities at selected retailers and in the EatPlanted webshop. Tim Raue and EatPlanted announced their first joint signature creation last year, entailing a vegan Peking duck in a specially created five-spice marinade and with a simple recipe from the top Berlin chef. To build on the success of the first signature dish, the partners have now put together a new creation —  planted.chicken Green Paprika & Lime features a special sauce created by Tim Raue, with a light spicy-sweet-and-sour taste and can be used in a variety of ways. Both cooperation partners pursue the goal of being better than animal meat. “My cuisine thrives on aromatics, …

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Vegan Asian street food RIP Foods shuts down its operations.

© RIP Foods

Delivery Services

Vegan Asian Street Food by RIP Foods Now Available for Delivery in Berlin & Potsdam

Plant-based Asian street food by RIP Foods is now available for delivery in the German cities of Berlin and Potsdam, after the Barcelona-based brand partnered with GoTiger. Founded last year, GoTiger is an app providing same-day delivery of Asian groceries. From this month, users will be able to order RIP’s chicken katsu, Korean BBQ bao, gyozas, spring rolls, and more. “What’s particularly exciting about this collaboration is that because Asian food provides many meat-free options, we have a large number of customers with a natural affinity for great-tasting vegan food. The new range we are launching with RIP Foods has exactly that, great-tasting Asian food which is 100% plant-based,” said Cathal Corcoran, co-founder of GoTiger. “A more sustainable tomorrow” RIP launched its first product, plant-based …

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Green Go steak

© Green Go

Startups, Accelerators & Incubators

Ukraine: Green Go Creates Realistic Plant-Based Shrimp, Calamari, Ribeye Steak, Filet Minon and More

Ukrainian food startup Green Go is set to host a tasting event and Q&A session with a select group of investors, media, chefs, charities, and other industry partners at the ProVeg HQ in Berlin on Thursday, February 2nd. Green Go will showcase samples of its realistic plant-based shrimp, salmon burgers, calamari, and whole cuts including “ribeye steak” and “filet mignon”, prepared by vegan chef and blogger Alexander Flohr, author of the cookbook Vegan Ocean. Besides tasting the startup’s products — not yet available in restaurants, retail, or food service outside Ukraine — attendees will have the opportunity to talk to Founder Alexandr Panasiuk, CEO and Creative Director  Bogdana Leonova, and Head of Food Technology Maria Manturova. ProVeg Incubator Green Go was founded in 2021 by …

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Museum of vegan cheese

© Simply-V

Fairs & Events

Simply V to Open Museum of Alternative Cheese for Veganuary

Germany’s most successful vegan cheese brand Simply V is set to exhibit “modern cheese food art” for Veganuary 2023. From 13 January, Simply V will open the Museum of Alternative Cheese in the trendy Mitte district of Berlin, where visitors will be able to enjoy modern food art in the form of paintings, installations and photographs as well as true culinary art. The exhibition curated especially for this occasion shows works by young contemporary artists that revolve around cheese. In the artwork, it will not be apparent whether conventional or alternative cheese is depicted. “The boundaries become blurred here, just as they do for consumers: they enjoy cheese today and the alternative tomorrow, and this is precisely what Simply V is taking up with the …

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PERFEGGT_EGG_SANDWICH

© Perfeggt

Egg Alternatives

Perfeggt Brings Liquid Egg Alternative to DACH Food Service

Berlin-based foodtech company Perfeggt is launching sales of its plant-based liquid egg alternative for catering and food service in the DACH region. The pea-based egg substitute, which can be used like a whisked hen’s egg, will be distributed via retail partner The Pool Chefs Companion as well as Perfeggt directly. Perfeggt, which closed its first financing round at more than 2.8 million USD (2.5 million EUR) last year, says the vegan egg compares closely with poultry eggs in terms of taste, texture and nutritional profile, offering ten percent protein content. The product was developed by Bernd Becker, co-founder and chief product officer of Perfeggt. He previously held a leading position at Rügenwalder Mühle, where he helped to build up the vegetarian and vegan products division. …

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a vegan plate with vegetables and sprouts

Unity Diner Restaurant London © Unity Diner

Studies & Numbers

World Vegan Day: HappyCow Reveals World’s Top Ten Vegan-Friendly Cities

HappyCow, a vegan community and food discovery platform listing more than 186,000 businesses in over 180 countries, has revealed its list of the top ten vegan-friendly cities in the world to coincide with World Vegan Day.  HappyCow used its database to determine the list, taking into account the following factors:  The number of fully vegan restaurants within a 10 km radius of each city centre The number of fully vegan businesses in that radius The total number of restaurants (vegan, vegetarian, and veg-friendly) listed in the radius The density of vegan businesses per capita The growth of vegan businesses since the previous report A qualitative evaluation from the team, city ambassadors, and the “cowmunity” on finding vegan options and how active the vegan community is …

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planted.kebab_Oliver_Polak

© Planted Foods AG

Company News

Stand-Up Comic Oliver Polak Gets Naked in Planted’s Berlin Campaign

Food tech startup Planted wants to surprise people in Kreuzberg with a “billboard of a different kind”. Comedian Oliver Polak took off all his clothes to pose in front of the billboard at lunchtime as a living advertising message for Planted’s first plant-based kebab without additives. While the classic order is “one kebab with everything”, it is now “one kebab with nothing”. And just like the planted.kebab without additives, Oliver Polak also came “without everything”. The mission of the Swiss company, which raised £61 million in Series B last month in one of the largest alt-protein rounds in Europe, is to be better than animal meat, in terms of taste, sustainability, health and price. Planted wants to revolutionise the way meat is perceived and consumed …

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Mirjam Walser

Mirjam Walser © Vegan Business School

Startups, Accelerators & Incubators

Berlin’s Vegan Business School Announces Second Round

To start your own business and promote veganism in the process is a dream for many that is not always easy to realise. The Vegan Business School, founded in Berlin this year, aims to make it easier. The Vegan Business School offers four-month live online courses where participants learn how to build and start a vegan business. Supporting women The Vegan Business School provides the necessary knowledge and support to get your own vegan business off the ground. The focus is primarily on women; Mirjam Walser, who is in contact with numerous founders through the organisation of vegan startup events, knows that women in particular have many doubts when it comes to entrepreneurship. The programme is therefore not only about learning the basics of entrepreneurship, …

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