From November 27th to 29th, 2018 ProVeg (formerly Vegetarierbund Deutschland) will participate in the programme of the Health Ingredients (Hi) Europe trade fair in Frankfurt am Main under the title ‘Plant-Based Experience’. For the first time, ProVeg is an official partner of the fair.
The Evolution of a Meat Industry Trade Fair: “Rethinking Meat and Proteins” is Theme for IFFA 2025
Under the motto “Rethinking Meat and Proteins”, IFFA 2025 will feature a dedicated “New Proteins” product area. The international meat and protein industry will convene from 3rd to 8th May 2025 in Frankfurt am Main for IFFA – Technology for Meat and Alternative Proteins, which continues its shift in interest towards alternative proteins. The International Trade Fair for the Meat Industry, known as IFFA, has traditionally been a leading global trade fair focused on the meat industry, showcasing innovations in meat processing, packaging, and sales. However, in recent years, there has been a notable shift in IFFA’s focus, reflecting broader industry and consumer trends towards alternative proteins. The protein world is rapidly developing This shift is primarily driven by growing consumer demand for sustainable and …