The INTERNORGA 2020 taking place from 13th March in Hamburg, is one of the most prominent international trade fairs. This year’s INTERNORGA continues to focus on plant-based cuisine, while meatfree diet is and remains a highly topical issue in the out-of-home market and will play an even greater role in the future.
Mushlabs Becomes Infinite Roots, Plans to Pioneer New Era of Sustainable Foodtech
Hamburg biotech company Mushlabs announces its new corporate brand: Mushlabs will become Infinite Roots, with the transformation representing a deeper commitment to food security and sustainability and reinforcing the company’s commitment to promoting healthier diets and a healthier planet. As a specialist in mushroom mycelium-based nutrition, Infinite Roots supports the sustainable revolution in food production. According to the company, the new brand development symbolizes the transition from an emerging startup phase to a mature corporate era. Three years ago the company raised $10 million in Series A to upscale production to industrial level, stating its vision to “bring about a meaningful and lasting change to our food system”. Further to this mission, Infinite Roots says that its new identity seeks to reflect the essence of …