A steak and bacon

© American Institute for Cancer Research

Politics & Law

Backlash From Animal Ag Groups Forces EPA Ireland to Remove Meat Reduction Tweet

The Irish Environmental Protection Agency (EPA) has deleted a tweet encouraging consumers to reduce meat consumption following the adverse reaction of animal agriculture groups. The tweet advised consumers to cut down on meat by exploring vegetarian recipes and participating in meat-free Mondays. It also highlighted that 10% of purchased meat goes to waste. Accompanying the message was a meme of Samantha Jones from the television show Sex and the City, depicted with a smile and the caption “the planet when you reduce your red meat intake.” According to reports, the Irish Farmers’ Association said the tweet caused anger among farmers and asked for its immediate removal, pressuring the EPA to discuss the rationale behind its tweet and how it aligns with the EPA’s responsibilities. Dermot Kelleher, the president of …


Strong Roots truck

© Strong Roots

Marketing & Media

Strong Roots Gives Away Plant-Based Food in Dublin as 16% of Irish Consumers Identify as Flexitarian

Strong Roots, the B Corp on a “mission to fix the freezer aisle”, will be giving away plant-based food from its Roots on the Road food truck, each Saturday from tomorrow 24th June to the 15th July, at major shopping centres in Dublin.   The fast-growing brand points out that 16% of Irish consumers identify as flexitarian and a third of consumers buy more plant-based products than they did three years ago. A recent report from the Climate and Health Alliance has also suggested that it’s crucial for the Irish diet to move towards eating more plant-based products and less processed foods for overall health benefits countrywide.   This tasting tour comes amid a period of global expansion for Strong Roots which recently launched its …


Lakeland Dairies vegan ice cream mix

© Lakeland Dairies

Milk- and Dairy Alternatives

Lakeland Dairies Launches Vegan Ice Cream Mix for Food Service

Irish cooperative Lakeland Dairies has launched a new vanilla-flavoured vegan ice cream mix under its Comelle brand. Containing coconut oil, pea protein, and rice protein, the soft serve mix is free of all 14 major food allergens and is described as “deliciously smooth”. It can also be used to make thick shakes. Lakeland has been making conventional dairy ice cream mixes under the Comelle name for over 70 years, but this is the first plant-based product to be offered. “Long & renowned heritage” A report published last year revealed that the vegan ice cream market is expected to grow by $1.55 billion over the period 2022-2026, representing a CAGR of 11.49%. The increase is being driven by an expanding vegan population and more product launches, …


Thanks Plants

© Thanks Plants

Meat- and Fish Alternatives

Thanks Plants Launches Seitan-Based Alt Meats at ALDI Stores Across Ireland

Dublin-based Thanks Plants has launched a selection of meat alternatives at all 157 ALDI stores in the Republic of Ireland. The products are seitan-based and contain natural ingredients such as beans, barley, mustard, vinegar, and spices. Three of the meat alternatives will be available at ALDI: The Frankfurter — A plant-based version of the classic German sausage. NoMoooo Burger — Combines seitan with black beans, pearl barley, fresh carrots, beetroot, and mushrooms. Chorizo Crumbles — Ideal for use as a pizza topping, burrito filling, and more. Other Thanks Plants products include: Apple & Sage Sausages — Plant-based sausages high in protein and low in saturated fat. Chipotle Salsa Sausages — A limited-edition product flavoured with Cali Cali’s Baja Chipotle Salsa Sauce. Sundried Tomato & Herb …


plant-based sausages

Image courtesy of Kerry


Kerry Launches SucculencePB Fat Technology for Tasty and Juicy Plant-Based Meats

Leading taste and nutrition solutions company Kerry announces the launch of SucculencePB, a “game-changing” solution to help manufacturers create vegan-friendly products with enhanced flavour and moisture. Kerry’s recent global consumer research revealed that most participants would buy plant-based burgers if they were succulent and juicy, concluding that texture and mouthfeel should also be considered when producing plant-based meat and not only flavour. A “game-changing” solution “When it comes to plant-based meat alternatives, most consumers are not willing to compromise on taste. SucculencePB is a game-changing solution that will elevate taste in the meat-alternative marketplace,” commented Darren O’Sullivan, global portfolio director of emerging taste technologies for Kerry. “By retaining moisture, SucculencePB enables product developers to deliver delicious, juicy products with improved nutritional profiles and a cleaner, more sustainable …


Dopsu range expands

© ABP Group

Products & Launches

Red Meat Giant ABP Expands Plant-Based Dopsu Range With Mince & Meatballs

Article amended 7/2: products are made with pea protein, not wheat. Irish meat producer ABP Group has added to its plant-based Dopsu range with two new products — No-Beef Balls and No-Beef Mince. The meat alternatives are made from pea protein and are now available at Asda stores in the UK. The launch is accompanied by a marketing campaign featuring TV personality Fred Sirieix, who is a Dopsu brand ambassador. “Dopsu’s range cooks and tastes just like meat, so people can create their favourite meals without compromising on a meat lovers’ experience. It is affordable, convenient, and helps to reduce wastage for diners who are turning to foods that fit with a more sustainable lifestyle,” Abigail Flynn, brand manager at Dopsu, told The Grocer. Positive …


Irish consumers go plant-based

© Oatly

Studies & Numbers

A Third of Irish Consumers Are Buying More Plant-Based Products, Oatly Study Suggests

A survey conducted by Opinions Research on behalf of Oatly has found that a third of Irish consumers are buying more meat and dairy alternatives than they were three years ago. 25% of these consumers said they were motivated by concern about climate change (though only 13% were aware that the food system generates a third of global emissions). Another 25% were cutting back to improve their health, and 30% of the 1000 respondents said they would buy even more plant-based products in 2023. Plant-based foods were most popular among consumers under 50, with 42% of 18-24-year-olds and 48% of 25-34-year-olds likely to consider swapping animal products for a vegan alternative. On the other hand, those over 65 were reluctant to make the change, with …


Squeaky Bean

© Squeaky Bean

Investments & Finance

New $300M Smart Protein Fund Intends to Disrupt Food Industry, Directing Climate Capital Towards Alt Protein

London-based Milltrust Ventures and Ireland’s Earth First Food Ventures are launching a new $300M (£242M) Smart Protein Fund tomorrow directed at funding alternative proteins companies to “disrupt and decarbonise” the food industry. The new Smart Protein Fund aims to invest climate capital toward scaling up startups and companies developing innovative plant-based, fermented, fungi-based, and cultivated meat, fish, or dairy products to replace industrial farming. 26% of global green gas emissions According to the Smart Protein Fund, the alternative protein market received over $600M in investments last year. The Boston Consulting Group (BCG) predicts that smart proteins are set to account for up to 22% of global protein consumption over the next 15 years, representing a $500 billion investment opportunity for early investors. Milltrust Ventures, the venture investment arm …


Quorn & Sodexo

©Quorn & Sodexo

Food Service

Caterer Sodexo UK&I Reports Rising Demand for Meatless Meals in Workplaces

Caterer Sodexo has reported a significant increase in demand for vegetarian and vegan dishes at workplaces in the UK and Ireland. Data shows that from January to November 2022, 15% of meals sold in Wales and the North West of England were meatless, along with 11% in London and 10% in Scotland. These figures vary widely between sectors, with vegetarian and vegan dishes making up 17% of sales at Health & Care sites and, surprisingly, just 5% at schools and universities. Meanwhile, Energy & Resources workplaces have seen a huge surge in demand, with meat-free dishes rising from 2% to 12% of sales. In the Republic of Ireland, 21,000 meat-free meals were bought at Sodexo sites in 2022, increasing from 5% to 8.5% of dishes …


Vegan grilled cheese pull Violife

© Violife

Company News

Upfield Professional Rebrands to Violife Professional

Upfield, one of the world’s largest plant-based companies, known for brands such as Flora, Becel, ProActiv, and Violife, is rebranding its food service business from Upfield Professional to Violife Professional. Violife is Upfield’s award-winning plant-based cheese brand with a presence in over 65 markets worldwide. According to Upfield, using Violife’s widely recognized brand name in its food service business reflects the company’s dedication to encouraging and supporting the hospitality industry’s increasing demand for plant-based options. Violife has been enjoying increasing success over recent years. Among recent developments, the company launched three classic dairy dips into Whole Foods stores across the US; partnered with Dr. Oetker in Poland; and expanded into food service partnering with Canada’s Copper Branch and PLNT Burger for exclusive new plant-based burgers. Simon Lawrence, head …


Charity & Campaigns

Over 170 Irish Restaurants to Offer Plant-Based Options for World Vegan Day

Full Irish Vegan is a campaign group promoting World Vegan Day by asking restaurants, pubs, and cafes around Ireland to offer plant-based options. The group’s 2022 campaign launched two weeks ago, endorsed by Oscar winner and animal rights activist Joaquin Phoenix. Over 170 restaurants, cafes, pubs, and hotels have already signed up for the campaign and will offer vegan options — ranging from breakfast rolls to fine dining — during World Vegan Day and beyond. World Vegan Day in Ireland World Vegan Day is celebrated worldwide on November 1st. The day was established in 1994 by the Vegan Society UK to commemorate the 50th anniversary of the organisation’s founding. The Full Irish Vegan campaign has been organised by a group of activists around the country …


McPlant plant-based burger

© McDonald's

Fast Food

McDonald’s Reports High Demand for McPlant Burger in Ireland

As reported by Farming Independent, McDonald’s has said it is “delighted” with the performance of its meat-free McPlant burger in Ireland. The McPlant launched at all 95 McDonald’s stores in Ireland at the beginning of the year. The rollout had been delayed by the chain’s search for a suitable plant-based cheese; it eventually decided to create its own in collaboration with Kerry. Despite the burger’s success, McDonald’s says it does not currently have any plans to expand its plant-based range. Other markets The McPlant’s positive reception in Ireland will be a relief to McDonald’s, after US sales fell short of expectations when the burger was rolled out at 600 locations in January (though a campaign by PETA subsequently helped to boost sales). The McPlant burger …


Sea & Believe Plant-Based Fish/ Cod



Female-Led Irish Startup Sea and Believe to Net $3M for Flaky Plant-Based Cod

Irish foodtech startup Sea and Believe has secured commitments for half of the $3 million sum it is planning to raise. Venture capital firm SOSV is among those who are set to provide funding. The fundraise will take place following the startup’s participation in accelerator program IndieBio, which is a part of SOSV. Sea and Believe will use the funding to scale its seaweed production and form a supply chain; the company recently announced that it is building a farm and will train fishermen to harvest the seaweed. Following the mentoring and networking Sea and Believe has received as part of IndieBio, the company is also planning to enter the US market. Flaky plant-based cod Founded by entrepreneur Jennifer O’Brien, Sea and Believe has developed …


Nora Khaldi Nuritas CEO

Dr. Nora Khaldi ©Nuritas

Company News

Nuritas Reveals New Headquarters Near Yale to Expand Plant-Based Peptides Research

Dublin-based biotechnology company Nuritas announces its new North American headquarters will be built in Connecticut, near Yale University. Founder and CEO Dr. Nora Khaldi will relocate to the US to lead the company as it enters a major stage of expansion, and prepares to launch key products. For its new office, the company is also hiring for leadership roles in business development, marketing, science and other areas.  The Peptide Finder A pioneer of researching and commercializing plant-based bioactive peptides, Nuritas says it has created the world’s largest database of peptide knowledge through its AI and genomics platform, Nπϕ™ (Nuritas Peptide Finder). The platform is able to analyze billions of peptides within plants and other natural sources to predict how they affect health and interact with …


Sea & Believe Plant-Based Fish/ Cod


Algae, Microalgae & Seaweed

Sea & Believe Develops Realistic Whole Cut Flaky Cod From Irish Seaweed

Sea & Believe, an IndieBio alt-seafood startup, has created what may be the first plant-based whole cod filet to flake like actual fish. Made from Irish seaweed and microalgae, the cod was recently featured during IndieBio’s Demo Day on April 26.  Co-founded by Jennifer O’ Brien, Sea & Believe specializes in working with native Irish seaweed – a singular ingredient harvested from the pristine waters of northwest Ireland. According to O’Brien, seaweed grown there has a distinct taste, texture and smell unlike any other seaweed variety. O’Brien first discovered the exceptional powers of seaweed as a child, when consuming and bathing with the ingredient helped heal her chronic asthma.  Determined to turn the magic of Irish seaweed into a business, she went on to create …


Boojum Marketing Manager Paul McCullagh with Head of Operations, Robert Powell

Boojum Marketing Manager Paul McCullagh with Head of Operations, Robert Powell ©Boojum

Company News

Ireland: Boojum Partners with Oumph! to Add Plant-Based Mexican Meat to Menus

Mexican QSR chain Boojum has announced a new partnership with plant-based producer Oumph! to bring vegan chicken to its menus for the first time. The Ireland-based restaurant chain is making the move as popularity for its meat-free choices has “skyrocketed” over recent years. In celebration of Veganuary, Boojum is partnering with Oumph! – one of the UK and Europe’s leading alt meat brands. The result is a plant-based chicken to add to any of the main meals on the menu and seasoned with the Boojum blend of spices. The vegan chicken option will be available at all Boojum restaurants across the Republic of Ireland and Northern Ireland.  Boojum states that its meat-free choices have grown significantly in popularity in the past few years, giving the …


Krispy Kreme Ireland vegan Doughnuts

©Krispy Kreme Ireland

Products & Launches

Krispy Kreme Ireland Introduces Three New Vegan Doughnuts

Krispy Kreme is kicking off 2022 with a new assortment of vegan doughnuts for consumers in Ireland. The new range consists of Fudge Brownie Bliss, Caramel Choc Delight and Apple Custard Crumble, which will be available to purchase in Swords Pavilion, Blanchardstown, The Rocket at Dundrum Town Centre, at any Krispy Kreme cabinet in Tesco and Circle K, or via delivery partners including Deliveroo, Uber Eats and Just Eat. Fudge Brownie Bliss (€ 3.05) – with a rich chocolatey filling and topped with brownie pieces Caramel Choc Delight (€ 3.05) – which contains both Belgian chocolate and indulgent caramel fillings, topped with caramel icing and a chocolatey icing drizzle Apple Custard Crumble (€ 3.05) – filled with smooth custard and apple then topped with a …


Sam Dennigan Strong Roots

Sam Dennigan © Strong Roots

Investments & Finance

Strong Roots Announces a $55M Investment From McCain to Expand Globally

Strong Roots announces a $55 million investment from McCain Foods in what is reportedly one of the largest deals in plant-based from a European competitor. The Dublin based company has a strong presence in mainstream US retail, is the fastest-growing food brand in the UK, and one of the few food brands to have received a B Corp certification. Young entrepreneur Samuel Dennigan launched Strong Roots in 2015 on a mission to “redefine frozen” and just three years later secured $18.3 million in a Series A funding. This year saw a widespread rollout into US retail including Kroger stores as well as Walmart and Wholefoods. Speaking to vegconomist in 2020, Dennigan said that the products’ simplicity is the secret to the brand’s success: “You break …


Nuritas team



Biotech Firm Nuritas, Backed By U2’s Bono & The Edge, Raises $45M to “Improve Human Health” With Plants

Dublin’s Nuritas, a biotechnology company that includes U2’s Bono and The Edge as early investors, has secured $45 million in Series B, bringing its total raise to $75 million. The company has developed a peptide for skin health discovered in peas, and a peptide discovered in fava beans that supports muscle health, both due for market launch in 2022. Nuritas states its mission is to “firstly manage and improve human health and secondly help make our food system more sustainable by replacing current unwanted ingredients and molecules with more natural and sustainable ones.” The company claims it has established the world’s largest peptide knowledge base using a proprietary AI and genomics platform called Nπϕ™ (Nuritas Peptide Finder), which has attracted high-profile partnerships including Nestle, Mars, …


Plant-based burger Mcplant McDonald's and Beyond Meat burger

© McDonald's

Products & Launches

UK & Ireland: Is the McPlant Available at Your Local McDonald’s? 

After announcing its ambition to become a market leader in the vegan fast-food sector, McDonald’s has rolled out the long-awaited McPlant at 250 locations across the UK and Ireland. “Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant” As reported by vegconomist, the vegan McPlant burger uses a plant-based cheese – made in collaboration with Irish food company Kerry, as well as a McDonald’s exclusive Beyond Meat patty. The alt meat giant signed a coveted 3 year deal with McDonald’s earlier this year, making it plant-based supplier of choice with the fast-food icon, as well its primary developer of new plant-based products.  The McPlant is £3.49 on its own or £4.89 as a meal, and will not be …