Marc Coloma, CEO and co-founder of Heura Foods at the Heura Lab

Marc Coloma, CEO and co-founder of Heura Foods at the Heura Lab, image supplied

Company News

Following €40M Investment, Upfield & Heura Reveal Plans to Fast-Track Innovation in Plant-Based Foods  

Last week, Spain’s Heura announced it had secured €40 million in what it claimed to be the largest plant-based financing round of 2023. The investors in the Series B round are to form a strategic coalition aiming to fast-track innovation in plant-based foods. Heura and Upfield today explain what this will entail. The work between Heura and Upfield aims to rapidly accelerate the protein transition towards a sustainable food system. Aside from the animal suffering and environmental damage caused by animal agriculture, one of the problems in our food system is its inefficiencies: plant-based crops feed more people while occupying less land. Today, plant-based food occupies only 23% of global agricultural land, yet provides 82% of our calories[1]. Data shows that cutting meat and dairy …

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amsterdam

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Charity & Campaigns

Amsterdam Becomes First EU Capital to Endorse Global Plant Based Treaty

Amsterdam has become the first capital city in the EU to endorse calls for a global Plant Based Treaty, which proposes addressing the impact of the food system on climate change by shifting towards a more plant-based diet. In a statement, the City of Amsterdam Council acknowledged that the food system has “a significant impact on the health of people and animals and contributes to the climate crisis”. It has set out plans to shift the protein ratio in the city’s diet from 40 to 60 percent plant-based by 2030, saying that the municipality “takes responsibility to drive changes in the food system, ensuring that all residents of Amsterdam have access to healthy, fair, sustainable, and affordable food and drinks”. The council has also adopted …

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Free From Foods event

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Fairs & Events

Amsterdam’s Free From Food 2023 Event Features Dedicated Vegan & Plant-Based Theatre

Free From Food 2023, an event focusing on the ever-evolving landscape of ‘free from’ products, takes place at the RAI Amsterdam on 21 and 22 November 2023, with a whole arena dedicated to Vegan & Plant-Based. This year’s program features three dedicated theatres – Free From Retail, Vegan & Plant-Based, and Supplier & Insights – each offering informative sessions spread across two days. How to make the best meat analogues Notably, Professor Atze Jan van der Groot, Professor of Protein Structuring and Sustainability at Wageningen University & Research will take center stage to deliver a session titled How to make the best meat analogues? This session promises to unveil cutting-edge methods in crafting meat analogues, revealing the underlying strategies aimed at emulating the intricate fibrous …

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FPP Live

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Fairs & Events

FPP Live to Take Place in Amsterdam With 500 Attendees & 65+ Speakers

FPP Live (The Future of Protein Production) is set to take place in Amsterdam in October, with over 500 delegates expected to attend. 30 companies will exhibit at the event, and there will be over 14 hours of content across two days. The conference and exhibition build on the success of the annual Future of Protein Production Summit, which is described as “the industry’s preeminent virtual platform for showcasing the latest innovative breakthroughs to help accelerate the commercialization and scaling of alt proteins”. At the conference, attendees can meet entrepreneurs, investors, technology suppliers, experts, and thought leaders from major companies. Topics discussed will include scaling, regulations, manufacturing strategy, sourcing, consumer acceptance, and funding. Eugene Wang of Sophie’s Bionutrients, Mark Post of Mosa Meat, and Lorena …

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V-Label FF event banner

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Fairs & Events

V-Label Announces Partnership with Free From Trade Fairs

V-Label, the world’s leading vegan and vegetarian trademark, announces a new partnership with Expo Business Communications, the organiser of the Free From Functional Food & Ingredients Expo. Companies whose vegan and vegetarian products are licenced by V-Label may now benefit from an attractive participation package for the upcoming fair in Amsterdam. The 11th edition of the Free From Food Expo will take place on 21-22 November 2023 in RAI Amsterdam. The event promises to be the most focused, dynamic, and exciting Free From Food edition yet providing insight into the most important food lifestyle trends as well as what will be on the shelves five years from now. “Because of the partnership we can offer V-Label licensees a very attractive participation package for the upcoming …

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Mycorena's clean-label fungi-based fat is commercially available

© Mycorena

Fairs & Events

Hanson Wade Announces Alternative Protein Summits in Amsterdam & San Francisco

Life science research and events provider Hanson Wade is hosting two upcoming alternative protein summits focused on fermentation and cellular agriculture. The Fermentation-Enabled Alternative Protein Summit Europe is taking place for the second time from tomorrow (July 11) to July 13. There is still time to register for the event, which will be held at the Steigenberger Airport Hotel in Amsterdam. The summit will explore the potential of biomass and precision fermentation, discussing how fermented proteins can be brought to market. Companies such as Quorn Foods, Maya Milk, and Mycorena will be in attendance. “Fresh ideas” Hanson Wade is also preparing to host the Downstream Processing (DSP) for Alternative Proteins & Cellular Agriculture Summit, which will take place in San Francisco from September 26-28. The …

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Oatly oat-based soft-serve

© Oatly

Milk- and Dairy Alternatives

Oatly Opens Popup Oat-Based Soft-Serve Shop in Amsterdam

After launching its oat-based soft-serve for food service last month, Oatly has opened a popup ice cream shop in Amsterdam. The store offers three flavours of dairy-free soft-serve — vanilla, coffee, and matcha. Customers can also choose from a range of “over-the-top toppings”, including strawberries, cherries, stroopwafel, salted caramel, cardamom, and even chilli flakes. The popup opened on July 2 and will run every day until August 31, based at Prinsengracht 16. The opening hours are 12:00-22:00. Oatly has also announced that the soft-serve will be “going on tour” in the UK, with a truck visiting numerous cities including Liverpool, Leeds, London, and Bristol throughout August and early September. Additionally, the ice cream will be on offer at various festivals across Northern Europe throughout the …

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plant based protein manufacturing summit

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Fairs & Events

Inaugural Plant-Based Protein Manufacturing Summit to Host Star-Studded Speaker Line-up

The inaugural Plant-Based Protein Manufacturing Summit, launched by Future of Food Events, will take place on the 12th & 13th of April in Amsterdam, offering an exciting line-up of figures from the plant-based F&B industry. The summit aims to bring together leading businesses in the space with co-manufactures and providers of innovative equipment and solutions, to explore key challenges and opportunities in effectively scaling up plant-based production and manufacturing. High Profile speaker list The confirmed speaker line-up includes representatives from established, well-respected brands such as EatPlanted, Juicy Marbles, La Vie, Willicroft, Wicked Kitchen, Naturli, NOVAMEAT, and Rival Foods, who will gather to share insights on the future of effectively scaling upstream and downstream production to create a flexible and efficient supply chain for plant-based products. …

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Mark Kulsdom The Dutch Weed Burger

© The Dutch Weed Burger

Interviews

The Dutch Weed Burger: “Seaweed is Considered the First Plant on The Planet and Has Been at the Foundation of Life as We Know It”

Amsterdam’s Dutch Weed Burger, which offers several alt seafood products enriched with seaweed and microalgae, says it is “Organizing a mutiny in the fast food industry, by showing politicians, big corporations, NGO’s, farmers and consumers that there are new opportunities on the horizon that are nourishing to nature, animals and mankind.” Originally founded by Mark Kulsom and Lisette Kreischer, co-author of Man Eat Plant and Dog Eat Plant, Dutch Weed Burger was acquired by the LIVEKINDLY Co in 2021. The brand’s product portfolio can be purchased online, in supermarkets such as Jumbo and Albert Heijn, at around 200 restaurants throughout the Netherlands, and widely at various festivals and other events. We talked everything seaweed with Mark Kulsom. First of all, congratulations on your tenth birthday! …

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Willicroft b-corp

©Willicroft

Cheese Alternatives

Willicroft Becomes Europe’s First Plant-Based Cheese B-Corp

Willicroft, the vegan cheese specialist based in Amsterdam, has become the first plant-based cheese brand in Europe to achieve B-Corp certification. The news comes as Willicroft opens its first brick-and-mortar store stocking a selection of the best up-and-coming plant-based cheeses. The B-corp certification addresses the social and environmental performance, transparency, and accountability of a business’s operations and covers five key areas: governance, workers, community, environment, and customers. Willicroft scored a total of 108.5 points overall, with the vegan cheesemaker hoping to increase its rating even further over the coming years.  The Willicroft brand takes its name from the former dairy farm of founder Brad Vanstone’s family, with the now 100% vegan dairy company on a mission to reimagine how we consume cheese. The brand recently …

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Mr. & Mrs. Watson

© Mr. & Mrs. Watson

Investments & Finance

Dutch Vegan Cheese Producer and Restaurant Mr. & Mrs. Watson Raises €700,000

Dutch vegan food-tech company Mr. & Mrs. Watson has raised €700,000 in its seed funding round. The company is known for its selection of vegan cheeses, as well as its Amsterdam-based restaurant. Mr. & Mrs. Watson says it will use the funding to scale up its cheese facility, develop new products to be sold internationally, and further expand the brand. The company is currently developing a melting cheese to be launched in the first half of this year. The brand’s vegan cheese selection currently includes aged camembert, pepperjack, parmesan, goat’s cheese, and more. At the restaurant, customers can choose from dishes such as quiche, toasted sandwiches, soup, and tiramisu. Mr. & Mrs. Watson was founded in 2017 by best friends Aleid Koopal and Kirsi Rautiainen, …

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FFFHI

©FFFHI

Fairs & Events

Sponsored Post

Plant-Based Alternatives Take Centre Stage at FFF&HI, Returning to Amsterdam Nov 23 – 24

The 8th Annual edition of the Free From Functional & Health Ingredients takes place  23-24 November 2021 and is now open for registration. As Free-from trends continue to accelerate, the event, which covers Gluten Free, Dairy Free, Lactose Free, Egg Free, Sugar Free, Meat Free, Allergy Fre segments, ensures international attendees can keep abreast of the latest ingredients and innovative product launches. “This shift to a plant-based diet is not thought to change anytime soon.” In its report, Changing Diets During the COVID-19 Pandemic, The Vegan Society revealed that 20% of consumers had reduced their meat consumption, while 12% had reduced their eggs and dairy intake. Of those cutting back on animal products, 35% were motivated by health concerns, while 30% cited environmental concerns as …

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amsterdam

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Society

Amsterdam Wants its Citizens to be 50% Plant-Based by 2030 and Here is How …

Amsterdam City Council has laid out plans to encourage its citizens to be 50% plant-based by 2030. By banning unhealthy food from the city’s streets, Amsterdam has officially committed to creating a ‘healthy and sustainable food environment’, as reported by Het Parool. One of the goals of Amsterdam’s new initiative is to increase the amount of plant-based food in its citizens’ diet to at least 50% by 2030 and 60% by 2040, up from the current figure of 39%. To achieve this, the city plans to expand the supply of healthy and sustainable food in vulnerable neighborhoods or around schools and public buildings. Restaurants and supermarkets must also improve their ranges of plant-based food, as well as more emphasis on local food. New permits for …

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Max & Bien cheese

©Max & Bien

Products & Launches

Amsterdam: Max&Bien Launches “World’s First Vegan Cheese Wheel”

Amsterdam cheese factory Max&Bien says it is the first to bring a fully vegan cheese wheel with paraffin coating onto the market. The new cheese wheels are made from fermented wheat in cumin, truffle and mustard flavours, and will be available at cheese and deli shops in the Netherlands from this week onwards. Plant-based cheese is a rapidly growing category globally with sales in the Netherlands alone having recently increased by 400%. Netherlands supermarket Albert Heijn already doubled its range of vegan cheeses last month, and other supermarkets will soon follow, according to Veerle Vrindts, director of ProVeg Netherlands. “Consumers like to buy recognisable products. The most popular vegan burgers are indistinguishable from hamburgers, and oat milk sells best in a milk carton. It is …

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Company News

Bright Green Partners – a Global ‘Plant and Cell Tech Strategy Boutique’ – Officially Launches in Amsterdam

Bright Green Partners, with offices in Amsterdam, Berlin, and Copenhagen, focuses exclusively on plant-, fermentation- and cell-based products and markets – be it food and feed (e.g. alternative proteins, meat, dairy, feed), materials (e.g. alternative leather), or specialties (e.g. alternative ingredients for beauty products).

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NEMO; Voedsel van Morgen

Fairs & Events

Future Food Exhibition at Amsterdam’s NEMO Science Museum

An exhibition held at the brand new location for the NEMO Science Museum in Amsterdam looks at the future of food and explores questions such as: what will our meals look like in 2050? Where will our food come from, and how will it be produced? The exhibition addresses cultured meat, and the ways in which a fast-growing world population and climate change mean that we need to change the way we think about food.

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