Roland Griesebner and Svenja Fritz of Oatly

Roland Griesebner and Svenja Fritz © Oatly


Oatly: “We Measure Ourselves as a Company by How Many Litres of Cow’s Milk We Can Replace with Oat Drink”

With the appointment of Roland Griesebner and Svenja Fritz as new managing directors for DACH & Poland, Oatly aims to continue its success story and drive both growth and innovation. Together, Griesebner and Fritz aim to accelerate the company’s expansion, strengthen relationships with retail partners, expand food service and out-of-home partnerships, and further strengthen the brand in DACH and Poland. Oatly is focusing on a sustainable growth strategy to strengthen its leading position in the DACH markets and Poland. Under the new management of Griesebner and Fritz, the company plans to further expand its presence in the region and develop new product categories. A special focus will also be placed on integrating the core business and sustainability goals in order to advance not only the …


blackpudding Plenty Reasons

©Plenty Reasons

Politics & Law

Polish Ministry of Agriculture Drafts Decree to Censor Plant-Based Meat Labelling

Article update 12/12: “We have been informed that the Ministry has extended the consultation, de facto dropping the issue to a future government. The Ministry is aware of how strong the lobby and the meat industry are and they know that the future government will have a difficult nut to crack, as the Ministry will be handed over to the PSL (Polish People’s Party). At the same time, the industry is already talking about extending the ban to other products. It is also an interesting moment as negotiations on the Common Agricultural Policy after 2027 are already starting at EU level. This could mean that a future European Parliament and the European Commission, being more conservative, could return to the famous AM165.” The Polish Ministry …


Patricia Hone, ProVeg Poland

Patricia Hone ©ProVeg Poland


ProVeg Poland: “The Last Decade Has Brought a Real Revolution in the Eating Habits of Poles”

Patricia Homa, President of ProVeg Poland, works along with her team to make plant-based products an increasingly important element of the Polish food system. ProVeg Poland has been awarded the “Golden Paperclip” in 2018 for the best PR project in Poland in the Food Sector category. Since 2019 she has served as an expert in the United Nations Climate Leadership program, working together with business leaders to create a real change in achieving climate neutrality. Tell us about ProVeg Poland and what the organization stands for ProVeg International is a food awareness organization working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives. It’s the first international organization to advocate for plant-based living and conscious nutrition. In Poland, …


Hemperella Protein Bars

© hemperella

Retail & E-Commerce

Lidl Introduces Hemp Food Products by hemperella in Poland & Netherlands

This week, a line of hemp-based superfood products called hemperella launches into 1,300 Lidl supermarkets across Poland and the Netherlands. Hemp is becoming an increasingly popular ingredient amongst health-forward consumers around the world, and is championed by Planet Based Foods, which creates hemp-based meat and ice cream; UK based Gaia’s Farming Co, which produces hemp milk as well as a recent hemp and nut butter product; and US plant milk brand JOI, to name a few. Lidl customers in Poland and the Netherlands can purchase hemperella protein bars in three flavors: caramel, chocolate, and cherry, which are vegan and gluten-free, as well as powder for preparing protein drinks in three flavors: strawberry, cookies and cream, and brownie. hemperella’s full product line includes Hemp Flour, Hemp …


Dr. Oetker Poland launches vegan pizza

© Dr. Oetker Poland

Products & Launches

Dr. Oetker Poland Partners With Violife for First Vegan Pizza

Dr. Oetker Poland has announced the launch of its first ever plant-based pizza in collaboration with vegan cheese brand Violife. The Feliciana Vegan Verdure Piccante is a plant-based version of the company’s popular Feliciana thin crust sourdough pizzas. It features a slightly spicy tomato sauce, Violife cheddar flavour cheese, mushrooms, tomato, and green pepper. Dr. Oetker said it chose to work with Violife because the brand is the most popular vegan cheese in Poland. The plant-based pizza launched at over 8000 Zabka convenience stores on August 31. It will roll out at other retailers in the second half of September. Vegan pizzas by Dr. Oetker Elsewhere in Europe, Dr. Oetker has launched various plant-based pizzas, including the Margherita Pomodori. This pizza is part of the …


MeatlessPepperoni Plenty Reasons

©Plenty Reasons

Meat- and Fish Alternatives

Poland’s Award-Winning Vegan Butcher Brand Plenty Reasons Arrives in UK

Polish plant-based meat brand Plenty Reasons announces the launch of its award-winning range into the UK market through the Vegan Wholesaler marketplace. The company reports that, in Poland, sales of plant-based meat alternatives doubled in 2020 alone. The extensive range by Plenty Reasons, including meatless salami, garlic ham, chorizo, bacon, black pudding, and sausages, is based on wheat and pea proteins and is free from palm oil. The Meatless Salami product was named Poland’s third-best plant-based product of the year just months after its initial launch. Founders Rafał Czech and Igor Sadurski set out in 2016 to create the first plant-based butcher’s shop in Poland and saw immediate success, with over 2,000 people participating in its crowdfunding raise. Now the popular products are “flying off …


Burger King Poland

Image supplied by Burger King Poland

Products & Launches

Burger King Poland Launches Vegetarian Butcher Nuggets

In response to an increase in demand for vegan products in Poland, Burger King has launched plant-based nuggets which, like the Plant-based Whopper in several EU countries, was developed in cooperation with The Vegetarian Butcher. The nuggets, made from soy, debut from today in all 65 BK locations across the country.


Bohemia group shot

©Bohemia Clothing

Fashion, Design & Beauty

Bohema Clothing Uses Pineapple, Cactus and Apple Leather For New Dystopian Collection

Streetwear brand Bohema Clothing uses vegan materials such as ecological silicone, and makes sweatshirts made of organic cotton and wallets made of apple leather. Bohema states to vegconomist that it was the first brand in the world to offer shoes made of the cactus leather Desserto, and the first on the Polish market to produce shoes made pineapple and apple leather from Pinatex.