Slovenia

Mcdonald's Mcplant

© McDonald's
Products & Launches

McDonald’s Launches the McPlant in Switzerland and Slovenia

McDonald’s continues its global plant-based menu expansion following the successful launch of the McPlant Steakhouse in the Netherlands, which features a patty co-developed with Beyond Meat and three other new plant-based options. Now, Switzerland and Slovenia are the latest European destinations to add meatless offerings to the menu. McPlant in Switzerland As the popularity of flexitarianism continues to grow in Switzerland, McDonald’s is catering to the demand by introducing the McPlant to the menu. The plant-based patty is crafted in collaboration with Beyond Meat and can be served entirely plant-based by omitting the cheese and sauce.  Lara Skripitsky, managing director of McDonald’s Switzerland, highlights: “With the McPlant, we offer our guests who eat flexitarian food even more choice. The McPlant patty is made from plant-based …

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Plant-based ribs with bones

Image courtesy of Juicy Marbles
Meat- and Fish Alternatives

Juicy Marbles Unveils the World’s First Plant-Based Ribs with Edible Bones

Slovenian foodtech Juicy Marbles, known for creating the world’s first plant-based filet mignon and the largest piece plant-muscle ever conceived, unveils its latest development —Bone-in Ribs — which it describes as the world’s first plant-based ribs with edible bones. Juicy Marbles says that its team wanted to push the boundaries of what is possible in plant-based meat by expanding the available options with ‘food-culture-friendly’ innovations, such as ribs, a cut of meat enjoyed by millions worldwide.  Vladimir Mićković, the co-founder of Juicy Marbles, says: “There is a culture of celebration, sharing, and belonging around meat — part of a food culture thousands of years in the making. Anyone cutting down on meat can probably confirm that the hardest part is not missing meat’s flavour, but feeling …

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Vladimir Mićković, Juicy Marbles

Vladimir Mićković © Juicy Marbles
Interviews

Juicy Marbles: “If Burgers Kickstarted the Plant-Based Revolution, Whole Cuts Are Going to Carry it All The Way Through”

At this point, Juicy Marbles should need no introduction for the majority of vegconomist readers. Based in Slovenia and enjoying distribution across the UK and US, these plant-based whole-cut steaks have been causing a stir since they arrived in 2021, as was the intention. Vladimir Mićković, co-founder and chief brand officer at Juicy Marbles, turned out to be a very characterful and quoteworthy interviewee! What is the story behind Juicy Marbles? I’m sure every “marble” could tell a different story, but we are all bound by a shared love of cooking. We come from a culture where food is inseparable from passion. There is this joie-de-vivre coursing through our veins, and feasting with friends and family is a way of celebrating life here. Meat was …

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juicy marbles' plant-based whole cut loin pictured on a wooden board and being cut by a man

© Juicy Marbles
Products & Launches

Juicy Marbles’ Whole-Cut Plant-Based Loin to Launch in the UK in Time for Christmas

Juicy Marbles‘ latest plant-based meat product, a whole-cut beef-style loin, will be available for UK customers to purchase over the festive season. The beef-style loin, which according to the company is the “biggest piece of plant-based meat ever conceived“, will go on sale via the company’s website from December 1st. Raw and unseasoned  Juicy Marbles’ whole-cut loin is a versatile piece of plant-based meat that can be grilled, broiled, or boiled. It can also be used to make broth, or cut into fillets, chunks, or slices. The main ingredients are non-GMO soy, sunflower oil, and beetroot powder, and the product has a Nutri-Score rating of A. It comes uncooked and unseasoned to allow customers to express their preferences and creativity. Plant-based whole-cut pioneer Although other …

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juicy marbles' plant-based raw whole cut loin product

© Juicy Marbles
Products & Launches

Juicy Marbles Reveals “Biggest Piece of Plant Meat Ever Conceived” With Whole Cut Loin

The Slovenian food tech company Juicy Marbles announces the e-commerce launch of its latest plant-based meat development, the Whole-Cut Loin.   The company, which creates raw and unseasoned premium meat cuts with fat-marbled layers, claims its new loin is the “biggest piece of meat ever conceived” for the plant-based whole-cut meat category. Juicy Marbles, considered a plant-based whole-cut pioneer after the commercial release of its first product – the industry’s first plant-based filet mignon – is now adding a new product with an unusual presentation to the category. Since its debut, the company has been shipping DTC across Europe, with a limited-release 1,000-pack sale in February and across the US market, where its products “sold out in just two hours” in June.  A versatile whole-cut …

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One of Narayan Foods’ production facilities in Slovenska vas
Startups, Accelerators & Incubators

Sponsored Post

Narayan Foods Opens Scaling Platform for Plant-Based Protein Innovations

One of the largest European organic food producers, Narayan Foods, is addressing the growing gap in demand for plant-based proteins and sustainable, healthy food choices by providing a scaling platform to bring new food tech solutions to the market faster. The scaling platform is a one-stop shop enabling both industrialization and commercialization for startups and scale-ups with innovative solutions for meat, fish, dairy and other animal protein alternatives. Mario Brumat, founder and CEO, explains the rationale behind the business: “Alternative-proteins will be a $162bn market by 2030, but we see start- and scale-ups lacking the necessary production capabilities to capture this market opportunity, nor do they know how to effectively commercialize their products.” The innovative food industrialization takes place in two food production certified facilities, …

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Steak

©Juicy Marbles

Products & Launches

Juicy Marbles Announces Limited Release of “World’s First” Plant-Based Filet Mignon Steaks

Juicy Marbles‘ plant-based filet mignon is now for sale in Europe through a limited drop of 1,000 packs in what the company claims to be the world’s first premium alt meat release of its kind. The Juicy Marbles tender filet mignon is now for sale via the company’s website, with the Slovenian startup using patent-pending protein texturing tech to replicate the texture and fat systems of conventional filet mignon. Although plenty of other vegan steaks are being developed in the industry, Juicy Marbles claims its products differ in that they are not lab-grown or 3D-printed, but rather produced through its proprietary plant-based 3D assembly technology.  According to Juicy Marbles, the launch makes it the first company to commercially release a plant-based filet mignon steak thus …

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Juicy Marbles steak

©Juicy Marbles

Investments & Finance

Juicy Marbles Announces $4.5M Raise to Bring World’s First Plant-Based Filet Mignon to Market 

Juicy Marbles announces a $4.5M raise to bring its plant-based filet mignon to market. The funding marks the first investment made by new climate tech investor World Fund, who led the round after launching a €350m fund last week. World Fund has been initiated by the tree-planting search engine Ecosia, and is the brainchild of Ecosia’s founders, Christian Kroll and Tim Schumacher, and Ecosia’s head of investments, Danijel Visevic, who comments: “There has been a seismic shift in recent years towards plant-based alternatives, driven by a generation who want to make a real difference to the planet and their health. However, so often they’re met with poor substitutes, or they resist going fully plant-based because they’re not ready to give up on little luxuries, like …

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