Planted Expands Product Range With Launch of Ready-to-Eat Steak Bites in Switzerland
Swiss alt-protein company Planted has expanded its plant-based meat portfolio with the introduction of planted.steak Bites, a ready-to-eat product developed using its proprietary steak muscle technology and fermentation process. The new product is now available in selected Coop retail locations across Switzerland. The launch comes shortly after the company’s whole-cut planted.steak secured distribution through Tesco in the UK. The new Bites variant is designed for convenience, targeting consumers seeking quick, plant-based meal solutions. Clean-label, high functionality According to Planted, the product consists of umami-flavored cubes formulated from soya flour and rapeseed oil, with added rice and bean flours. The steak bites are positioned as a source of protein, fiber, vitamin B12, and iron. They are low in saturated fat and free from additives. “We created …