WWF-UK States Proportion of “Livestock-Based” Foods in Supermarkets is Almost Double Recommended Levels
Environmental charity WWF-UK has published its annual What’s in Store for the Planet report, which includes data on the lack of progress made by UK retailers towards sustainability targets. WWF-UK has developed a healthy, sustainable diet called Livewell, which it claims could deliver a 36% reduction in greenhouse gas emissions and a 20% reduction in biodiversity loss by 2030 compared to the current average diet. Livewell has a 40:30:30 percentage split across livestock, seafood, and plant-based protein foods; it is also in line with government nutrition guidelines. This year, the number of retailers who supplied data on the breakdown of protein food sales increased from six to nine. However, the data indicates that 79% of total protein food sales are livestock-based on average, almost double …