Fresh African Vegetables on Market Stall in London

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Studies & Numbers

High Demand for Plant-Based Meat in Kenya, Nigeria, and Egypt, Says New Study

A new study has found high demand and consumer acceptance of plant-based meat in a range of African countries, particularly Kenya, Nigeria, and Egypt. The results suggest a viable market-based solution to mitigate the effects of rising meat consumption and accelerate the emerging alt protein sector across the continent. The new study, from US-based North Mountain Consulting Group and South Africa’s Credence Institute, found that four out of five Gen Z and Millennials are highly likely to try plant-based meat in Kenya and Nigeria, while in Egypt, three out of five are highly likely to try. Africa has historically been susceptible to food security disruptions, with plant-based solutions a potential source of increased food security. The data shows how lower-middle-income families are an important emerging …

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Violife Upfield

Violife Upfield

Agriculture / Agribusiness

Upfield to Support 140,000 African Smallholder Farmers in Commitment to Reduce World Hunger

Upfield, the largest producer of plant-based butters, margarines, creams and cheeses and owner of brands including Flora and Violife, has announced a commitment to support 140,000 smallholder farmers and plant-based entrepreneurs, by becoming a signatory of the Zero Hunger Pledge, led by the Global Alliance for Improve Nutrition (GAIN). Last month The Rotterdam based company said it had calculated the greenhouse gas emissions its customers have prevented over the past year by purchasing its plant-based products over dairy, claiming the savings are equivalent to around six million metric tonnes of CO2, the same as planting 100 million trees. Now the global player announces it is investing in two projects in rural Kenya: one focusing on supporting farmers to grow high-quality peanuts, and the second on …

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