Following Lidl’s lead, ALDI announces plant-based expansion on a significant scale, stating it will offer more than 1,000 products in its plant-based range by the end of next year.
The discounter’s latest nutrition report states: “Our goal is to offer our customers 1,000 plant-based product varieties spread across the year in our standard, seasonal and promotional ranges by the end of 2024. To achieve this goal, we are focusing not only on reducing the small quantities of animal-based ingredients in our products, but also on consistently expanding our vegan range”
Plans to filter out animal ingredients
Aldi currently offers more than 700 product varieties labelled with the vegan V-label for food and the vegan flower for cosmetics and drugstore products. Together with its suppliers, Aldi is working on filtering animal-based small quantities out of products and “veganising” them. This includes, for example, replacing milk chocolate in mueslis with vegan chocolate.
In Germany, ALDI SÜD already offers a wide range of plant-based products, notably its own brands “MEIN VEGGIE TAG” and “GUT BIO”. It is particularly important to ALDI that the plant-based substitute products are as natural as possible, says the retailer.
New private label
The retailer continues: “By the end of 2023, we will create recipe guidelines for plant-based alternatives that include requirements for nutritional profiles, ingredients and additives. We aim to implement these requirements by the end of 2025. Still in 2023, we will establish a new private label for all plant-based alternative products to further increase transparency for our customers.”
Click here to read our report from January on Aldi’s plant-forward direction.