Made With Plants, an Australian company producing meat and dairy alternatives, has announced it is expanding into over 500 Coles stores across the country.
Coles customers can now purchase Made With Plants’ plant-based bacon, chicken, ham, and grated mozzarella. The ham and chicken are made from seitan, the bacon is soy-based, and the mozzarella is made from sunflower and coconut oils.
Coles previously told the Sydney Morning Herald in 2022 that it was working to offer more plant-based options, after seeing a “rise in the flexitarian and people seeking out alternative protein sources”.
A report published in May found that plant-based meat sales surged by 47% in Australia and New Zealand between 2020 and 2023, noting that the price gap between conventional meat and plant-based alternatives was closing. Additionally, research from February indicates that the number of products in the Australian plant-based meat category has risen threefold since 2017.
“You don’t have to compromise on taste”
Made With Plants products are also available at Woolworths, where they first launched in 2019. The brand introduced an updated line at the retailer in 2020, and the improved products sold 86,000 units across 1000 stores in the first week alone.
Last year, Made With Plants launched a plant-based sirloin-style steak made from seitan, which also made its debut at Woolworths. The product is said to offer “the succulent taste of premium steak, complete with decadent marbling, without the need for animal-based ingredients”.
