Chunk Foods, a producer of plant-based whole cuts, has officially announced its entry into retail with four new products, marking its first direct-to-consumer availability.
Until now, Chunk Foods products were available only through foodservice partnerships, including venues such as Jajaja Mexicana and Pastrami Queen in New York City, and a recent co-branded partnership with Better Balance in Latin America and Spain.
The new retail products will be introduced in independent natural and organic retailers across Los Angeles and New York City in the coming weeks. The company has also hinted at further growth in 2025, with plans to partner with larger retailers to reach a wider US audience.
Chunk Foods’ CEO and founder, Amos Golan, stated, “Our retail strategy is focused on a phased approach. Initially, we’re launching with select independent grocers in Los Angeles and New York City to test the waters and build strong consumer engagement. We’ll also be rolling out ecommerce in December, allowing us to reach consumers nationwide on time for Christmas.”
The new line features four distinct plant-based whole cuts, including a 10-ounce version of “The Slab,” which was introduced earlier this year at the National Restaurant Association Show as the largest plant-based meat slab to date. The product lineup also includes 4oz plant-based steaks, a 6oz “Steakhouse Cut” and an 8-ounce “Pulled” option with 25 grams of protein per serving. Each item is described as high in iron and vitamin B12, free from cholesterol, and made with only eight ingredients.
Competitive pricing targets meat consumers
The products are priced competitively with conventional grocery options, even undercutting premium grass-fed and organic steaks. The 6-oz “Steakhouse Cut” retails for $7.49, while the 10-oz portion is available for $9.99. In terms of protein, the plant-based steak is nearly equivalent to beef, with 37 grams of protein per 6-oz serving compared to 43 grams in a beef steak, according to the USDA, while remaining cholesterol-free.
Golan continued, “Looking ahead to 2025, we’re in discussions with several major national retailers, and look forward to bringing our products to even more of our fans. We believe this tiered approach will give us the right balance of presence in key markets and ensure that we can meet growing consumer demand.”
