The Plant-Based Seafood Co. has announced a new partnership with Wegmans Food Markets in the United States to distribute its plant-based seafood alternatives across 80 Wegmans locations.
Starting in May, customers in Washington D.C., Delaware, Massachusetts, Maryland, New York, New Jersey, North Carolina, Pennsylvania, and Virginia will be able to purchase Mind Blown’s Plant-Based Crab Cakes and Dusted Scallops.
The Plant Based Seafood Co. is a family-owned business led by an all-female team that brings over two decades of experience producing seafood. The company now focuses on creating plant-based versions of popular seafood dishes, and its current product range includes plant-based versions of shrimp, scallops, coconut shrimp, and crab cakes.
Growth strategy
The partnership with Wegmans marks another strategic step for The Plant Based Seafood Co. in expanding its market presence. Last year, the company enhanced its distribution capabilities through a partnership with Sam Rust Seafood, a premium seafood wholesaler, offering a sustainable alternative to traditional seafood.
The Plant Based Seafood Co. also embarked on a co-development venture with ICL Group aimed at accelerating the creation of new plant-based seafood formulations. Mind Blown products were also added to the e-commerce platform PlantX, further broadening the brand’s accessibility.
Monica Talbert, CEO and co-founder of Mind Blown expressed enthusiasm about the collaboration with Wegmans, stating, “We’re thrilled to partner with Wegmans to bring our Mind Blown plant-based seafood products to even more consumers. With Wegmans’ reputation for quality and customer service, we’re confident that our products will be well received.”
